Rascasse Audience Intelligence

Mulan (1998 film) Audience in Germany

A data profile of the people who buy, follow and care about Mulan (1998 film) in Germany — modelled from more than twelve digital signal sources. Mulan (1998 film) has an estimated audience of 886,730 people in Germany.

#17among Animation in Germany#283among Movie / TV Show / Series in Germany#894in Movies & TV

The average Mulan (1998 film) fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Scooby-Doo, Pinocchio (1940 film), with strongest over-indexing on Barbie (15.16× the country average).

Demographically, the Mulan (1998 film) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mulan (1998 film) fan in Germany is more female, around 33.2 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mulan (1998 film) profile in Germany.

Audience size
887K
in Germany
Gender
59.3%♀
40.7% male
Age
33.2
average years
Country rank
#7218
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mulan (1998 film) viewers

59.3% are female, 40.7% are male, average age 33.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Mulan (1998 film) audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age33.2
Estimated audience size886,730
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Mulan (1998 film) audience in Germany
Age bracketShare%
16-1934%
20-2923%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Mulan (1998 film) audience comes from Germany.

Worldwide audience distribution share by country for Mulan (1998 film)
CountryShare
United States27.3%
Brazil8.9%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mulan (1998 film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mulan (1998 film) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.09×
02Baden-Württemberg~100K1.08×
03Sachsen~50K1.06×
04Rheinland-Pfalz~50K1.05×
05Hessen~70K1.04×
06Bayern~200K1.03×
07Berlin~40K1.02×
08Niedersachsen~90K1.00×
09Thüringen~20K1.00×
10Hamburg~20K0.99×
11Saarland~10K0.99×
12Brandenburg~30K0.98×
13Bremen~8K0.98×
14Mecklenburg-Vorpommern~20K0.97×
15Schleswig-Holstein~30K0.93×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Mulan (1998 film), Germany
0.85×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mulan (1998 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mulan (1998 film) audience
#·InterestCategoryAffinity×
01Peter SellersMovies & TV42.52×
02Lady and the TrampMovies & TV35.38×
03DumboMovies & TV33.76×
04Pinocchio (1940 film)Movies & TV33.69×
05One Hundred and One DalmatiansMovies & TV33.28×
06BambiMovies & TV31.98×
07Enchanted (film)Movies & TV26.97×
08Pocahontas (1995 film)Movies & TV26.58×
09Brave (2012 film)Movies & TV24.31×
10Moana (2016 film)Movies & TV23.96×
11Aladin (film)Movies & TV23.92×
12TangledMovies & TV23.39×
13Inside Out (2015 film)Movies & TV21.91×
14Aladdin (1992 Disney film)Movies & TV21.14×
15Snow WhiteMovies & TV20.45×
16Scooby-DooMovies & TV20.27×
17Catherine O'HaraMovies & TV20.16×
18Ratatouille (film)Movies & TV19.99×
19BarbieMovies & TV15.16×
20Tom HollandMovies & TV13.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mulan (1998 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mulan (1998 film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.76×
ExtroversionTHRILL1.74×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mulan (1998 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Early Adopter MentalityPOWER1.01×
TravellingTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mulan (1998 film) have in Germany?

Mulan (1998 film) has an estimated audience of 886,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mulan (1998 film) viewers?

59.3% of Mulan (1998 film) fans are female, 40.7% are male, with an average age of 33.2 years.

03

Which brands do Mulan (1998 film) fans like most?

Mulan (1998 film) fans show strongest brand affinity for Barbie (15.16×), Scooby-Doo (20.27×), and Pinocchio (1940 film) (33.69×) over the country average.

04

Where do Mulan (1998 film) fans live in Germany?

Mulan (1998 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mulan (1998 film) fans also like?

Beyond Mulan (1998 film) itself, the audience over-indexes on Scooby-Doo (20.27×), Pinocchio (1940 film) (33.69×), Catherine O'Hara (20.16×), and Moana (2016 film) (23.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Mulan (1998 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mulan (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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