Mulan (1998 film) Audience in Germany
Mulan (1998 film) has an estimated audience of 481,916 people in Germany. 59.3% are female, 40.7% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Scooby-Doo, Pinocchio (1940 film), Catherine O'Hara, Moana (2016 film).
The average Mulan (1998 film) fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Scooby-Doo, Pinocchio (1940 film), with strongest over-indexing on Barbie (15.16× the country average). Demographically, the Mulan (1998 film) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Mulan (1998 film) fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.2 |
| Estimated audience size | 481,916 |
Audience persona
The typical Mulan (1998 film) fan in Germany is more female, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,179 | 1.16× |
| Bayern | 150,302 | 1.01× |
| Baden-Württemberg | 135,510 | 1.07× |
| Niedersachsen | 94,678 | 1.05× |
| Hessen | 75,315 | 1.07× |
| Rheinland-Pfalz | 49,918 | 1.08× |
| Sachsen | 46,259 | 1.02× |
| Berlin | 44,416 | 1.07× |
| Schleswig-Holstein | 32,000 | 0.96× |
| Brandenburg | 27,550 | 0.96× |
| Thüringen | 22,275 | 0.94× |
| Hamburg | 20,984 | 1× |
| Sachsen-Anhalt | 18,088 | 0.75× |
| Mecklenburg-Vorpommern | 16,134 | 0.91× |
| Saarland | 10,835 | 0.95× |
| Bremen | 7,863 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 15.16× | Movies & TV |
| Scooby-Doo | 20.27× | Movies & TV |
| Pinocchio (1940 film) | 33.69× | Movies & TV |
| Catherine O'Hara | 20.16× | Movies & TV |
| Moana (2016 film) | 23.96× | Movies & TV |
| Snow White | 20.45× | Movies & TV |
| Bambi | 31.98× | Movies & TV |
| Brave (2012 film) | 24.31× | Movies & TV |
| Ratatouille (film) | 19.99× | Movies & TV |
| Pocahontas (1995 film) | 26.58× | Movies & TV |
| Lady and the Tramp | 35.38× | Movies & TV |
| Dumbo | 33.76× | Movies & TV |
| One Hundred and One Dalmatians | 33.28× | Movies & TV |
| Inside Out (2015 film) | 21.91× | Movies & TV |
| Enchanted (film) | 26.97× | Movies & TV |
| Peter Sellers | 42.52× | Movies & TV |
| Tom Holland | 13.62× | Movies & TV |
| Tangled | 23.39× | Movies & TV |
| Minions (film) | 14.74× | Movies & TV |
| Aladdin (1992 Disney film) | 21.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Sustainability | BALANCE | 1.38 |
| Creativity | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Brazil | 9.0% |
| Mexico | 5.3% |
See Mulan (1998 film) audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Mulan (1998 film) have in Germany?
Mulan (1998 film) has an estimated audience of 481,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mulan (1998 film) fans?
59.3% of Mulan (1998 film) fans are female, 40.7% are male, with an average age of 33.2 years.
Which brands do Mulan (1998 film) fans like most?
Mulan (1998 film) fans show strongest brand affinity for Barbie (15.16×), Scooby-Doo (20.27×), and Pinocchio (1940 film) (33.69×) over the country average.
Where do Mulan (1998 film) fans live in Germany?
Mulan (1998 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,179), Bayern (reach 150,302), and Baden-Württemberg (reach 135,510). These three regions account for the largest share of the active audience.
What other brands do Mulan (1998 film) fans also like?
Beyond Mulan (1998 film) itself, the audience over-indexes on Scooby-Doo (20.27×), Pinocchio (1940 film) (33.69×), Catherine O'Hara (20.16×), and Moana (2016 film) (23.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mulan (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.