Snow White Audience in Germany

Snow White logo

Snow White has an estimated audience of 693,871 people in Germany. 69.8% are female, 30.2% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cinderella (1950 film), Pinocchio (1940 film), Tom Holland, Mulan (1998 film), Pocahontas (1995 film).

The average Snow White fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cinderella (1950 film), Pinocchio (1940 film), Tom Holland, with strongest over-indexing on Cinderella (1950 film) (22.41× the country average). Demographically, the Snow White audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Snow White fans

Demographic split for Snow White audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age35.1
Estimated audience size693,871

Audience persona

The typical Snow White fan in Germany is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Cinderella (1950 film).

Top regions in Germany

Top regions ranked by reach for Snow White in Germany
RegionReachAffinity
Nordrhein-Westfalen379,1061.12×
Bayern266,1851.07×
Baden-Württemberg205,8610.98×
Niedersachsen144,1930.96×
Hessen125,0881.06×
Sachsen81,1861.07×
Berlin77,6831.13×
Rheinland-Pfalz76,5930.99×
Brandenburg48,6991.02×
Schleswig-Holstein47,6030.86×
Sachsen-Anhalt45,0761.13×
Thüringen39,138
Hamburg34,0820.98×
Mecklenburg-Vorpommern27,9730.95×
Saarland17,3060.91×
Bremen11,4110.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snow White audience
BrandAffinityCategory
Cinderella (1950 film)22.41×Movies & TV
Pinocchio (1940 film)21.16×Movies & TV
Tom Holland13.66×Movies & TV
Mulan (1998 film)18.15×Movies & TV
Pocahontas (1995 film)21.8×Movies & TV
Tinker Bell (film series)23.12×Movies & TV
Minions (film)13.86×Movies & TV
Bambi19.66×Movies & TV
Ratatouille (film)12.91×Movies & TV
Moana (2016 film)13.44×Movies & TV
Aladin (film)22.36×Movies & TV
Tangled18.52×Movies & TV
Superman (TV series)10.28×Movies & TV
Barbie3.85×Movies & TV
Brave (2012 film)13.95×Movies & TV
Snow White and the Seven Dwarfs (1937 film)27.07×Movies & TV
Lady and the Tramp22.8×Movies & TV
Sleeping Beauty (1959 film)23.28×Movies & TV
Enchanted (film)19.19×Movies & TV
Catherine O'Hara9.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snow White audience
TraitClusterScore
CreativityOPEN1.42
IndulgenceJOY1.36
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.28
SustainabilityBALANCE1.26
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Snow White
CountryShare
United States39.5%
Japan9.5%
United Kingdom8.3%

See Snow White audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Snow White have in Germany?

Snow White has an estimated audience of 693,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Snow White fans?

69.8% of Snow White fans are female, 30.2% are male, with an average age of 35.1 years.

Which brands do Snow White fans like most?

Snow White fans show strongest brand affinity for Cinderella (1950 film) (22.41×), Pinocchio (1940 film) (21.16×), and Tom Holland (13.66×) over the country average.

Where do Snow White fans live in Germany?

Snow White fans in Germany are most concentrated in Nordrhein-Westfalen (reach 379,106), Bayern (reach 266,185), and Baden-Württemberg (reach 205,861). These three regions account for the largest share of the active audience.

What other brands do Snow White fans also like?

Beyond Snow White itself, the audience over-indexes on Pinocchio (1940 film) (21.16×), Tom Holland (13.66×), Mulan (1998 film) (18.15×), and Pocahontas (1995 film) (21.8×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snow White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.