Rascasse Audience Intelligence

Snow White Audience in Germany

A data profile of the people who buy, follow and care about Snow White in Germany — modelled from more than twelve digital signal sources. Snow White has an estimated audience of 1,090,418 people in Germany.

#212among Movie / TV Show / Series in Germany#702in Movies & TV

The average Snow White fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cinderella (1950 film), Pinocchio (1940 film), Tom Holland, with strongest over-indexing on Cinderella (1950 film) (22.41× the country average).

Demographically, the Snow White audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snow White fan in Germany is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Cinderella (1950 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snow White profile in Germany.

Audience size
1.1M
in Germany
Gender
69.8%♀
30.2% male
Age
35.1
average years
Country rank
#6032
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snow White viewers

69.8% are female, 30.2% are male, average age 35.1.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Snow White audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age35.1
Estimated audience size1,090,418
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Snow White audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Snow White audience comes from Germany.

Worldwide audience distribution share by country for Snow White
CountryShare
United States30.1%
Japan10.6%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snow White audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snow White fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.20×
02Nordrhein-Westfalen~400K1.08×
03Sachsen~80K1.08×
04Thüringen~40K1.06×
05Bayern~300K1.04×
06Mecklenburg-Vorpommern~30K1.04×
07Brandenburg~50K1.02×
08Hessen~100K1.00×
09Berlin~70K1.00×
10Rheinland-Pfalz~80K0.98×
11Baden-Württemberg~200K0.96×
12Saarland~20K0.96×
13Niedersachsen~100K0.95×
14Hamburg~30K0.93×
15Bremen~10K0.88×
16Schleswig-Holstein~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Snow White, Germany
0.85×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snow White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snow White audience
#·InterestCategoryAffinity×
01Snow White and the Seven Dwarfs (1937 film)Movies & TV27.07×
02Sleeping Beauty (1959 film)Movies & TV23.28×
03Tinker Bell (film series)Movies & TV23.12×
04Lady and the TrampMovies & TV22.80×
05Cinderella (1950 film)Movies & TV22.41×
06Aladin (film)Movies & TV22.36×
07Pocahontas (1995 film)Movies & TV21.80×
08Pinocchio (1940 film)Movies & TV21.16×
09BambiMovies & TV19.66×
10Enchanted (film)Movies & TV19.19×
11TangledMovies & TV18.52×
12Mulan (1998 film)Movies & TV18.15×
13Cinderella (band)Music & Radio15.55×
14Brave (2012 film)Movies & TV13.95×
15Minions (film)Movies & TV13.86×
16Tom HollandMovies & TV13.66×
17Moana (2016 film)Movies & TV13.44×
18Ratatouille (film)Movies & TV12.91×
19Superman (TV series)Movies & TV10.28×
20Catherine O'HaraMovies & TV9.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snow White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snow White audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.33×
Family OrientationCONSERVATISM1.33×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snow White audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Luxury OrientationPREMIUM0.77×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snow White have in Germany?

Snow White has an estimated audience of 1,090,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snow White viewers?

69.8% of Snow White fans are female, 30.2% are male, with an average age of 35.1 years.

03

Which brands do Snow White fans like most?

Snow White fans show strongest brand affinity for Cinderella (1950 film) (22.41×), Pinocchio (1940 film) (21.16×), and Tom Holland (13.66×) over the country average.

04

Where do Snow White fans live in Germany?

Snow White fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snow White fans also like?

Beyond Snow White itself, the audience over-indexes on Pinocchio (1940 film) (21.16×), Tom Holland (13.66×), Sleeping Beauty (1959 film) (23.28×), and Aladin (film) (22.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Snow White audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snow White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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