Minions (film) Audience in Germany
Minions (film) has an estimated audience of 1,325,301 people in Germany. 63.8% are female, 36.2% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Inside Out (2015 film), Harry Potter, Catherine O'Hara, Deichmann, Wetter.com.
The average Minions (film) fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Inside Out (2015 film), Harry Potter, Catherine O'Hara, with strongest over-indexing on Inside Out (2015 film) (13.95× the country average). Demographically, the Minions (film) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Minions (film) fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 33.7 |
| Estimated audience size | 1,325,301 |
Audience persona
The typical Minions (film) fan in Germany is more female, around 33.7 years old, with strong Pet Ownership tendencies and a notable affinity for Inside Out (2015 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 346,312 | 1.19× |
| Bayern | 235,461 | 1.11× |
| Baden-Württemberg | 202,089 | 1.12× |
| Niedersachsen | 139,193 | 1.08× |
| Hessen | 108,617 | 1.08× |
| Rheinland-Pfalz | 72,177 | 1.09× |
| Sachsen | 66,623 | 1.02× |
| Berlin | 58,900 | 0.99× |
| Schleswig-Holstein | 49,001 | 1.03× |
| Brandenburg | 37,241 | 0.91× |
| Hamburg | 32,364 | 1.08× |
| Thüringen | 29,251 | 0.87× |
| Sachsen-Anhalt | 28,685 | 0.84× |
| Mecklenburg-Vorpommern | 20,999 | 0.83× |
| Saarland | 14,545 | 0.89× |
| Bremen | 9,958 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Inside Out (2015 film) | 13.95× | Movies & TV |
| Harry Potter | 2.11× | Movies & TV |
| Catherine O'Hara | 6.72× | Movies & TV |
| Deichmann | 1.89× | Shopping |
| Wetter.com | 1.76× | Home & Garden |
| The Rookie | 2.85× | Movies & TV |
| Young Sheldon | 2.92× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 2.02× | Movies & TV |
| Barbie | 1.69× | Movies & TV |
| 3D film | 3.67× | Technology & Electronics |
| Friends | 1.79× | Movies & TV |
| Geoffrey Rush | 10.52× | Movies & TV |
| The Lorax (film) | 20.56× | Movies & TV |
| Tinker Bell (film series) | 7.86× | Movies & TV |
| Alan Tudyk | 9.89× | Movies & TV |
| Helene Fischer | 1.65× | Music & Radio |
| Fressnapf | 2.08× | Shopping |
| The Big Bang Theory | 2.46× | Movies & TV |
| How to Train Your Dragon (film) | 3.51× | Movies & TV |
| Bonprix | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.12 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Tradition | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.3% |
| United Kingdom | 5.2% |
See Minions (film) audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Minions (film) have in Germany?
Minions (film) has an estimated audience of 1,325,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minions (film) fans?
63.8% of Minions (film) fans are female, 36.2% are male, with an average age of 33.7 years.
Which brands do Minions (film) fans like most?
Minions (film) fans show strongest brand affinity for Inside Out (2015 film) (13.95×), Harry Potter (2.11×), and Catherine O'Hara (6.72×) over the country average.
Where do Minions (film) fans live in Germany?
Minions (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 346,312), Bayern (reach 235,461), and Baden-Württemberg (reach 202,089). These three regions account for the largest share of the active audience.
What other brands do Minions (film) fans also like?
Beyond Minions (film) itself, the audience over-indexes on Harry Potter (2.11×), Catherine O'Hara (6.72×), Deichmann (1.89×), and Wetter.com (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minions (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.