Rascasse Audience Intelligence

Wonka Audience in Germany

A data profile of the people who buy, follow and care about Wonka in Germany — modelled from more than twelve digital signal sources. Wonka has an estimated audience of 4,686,455 people in Germany.

#27among Movie / TV Show / Series in Germany#81in Movies & TV

The average Wonka fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Willy Wonka, Harry Potter, Hugendubel, with strongest over-indexing on Willy Wonka (20× the country average).

Demographically, the Wonka audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wonka fan in Germany is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Willy Wonka.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wonka profile in Germany.

Audience size
4.7M
in Germany
Gender
71.9%♀
28.1% male
Age
32.3
average years
Country rank
#1163
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wonka viewers

71.9% are female, 28.1% are male, average age 32.3.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Wonka audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age32.3
Estimated audience size4,686,455
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Wonka audience in Germany
Age bracketShare%
16-1942%
20-2919%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Wonka audience comes from Germany.

Worldwide audience distribution share by country for Wonka
CountryShare
United States34.7%
Germany14.8%
United Kingdom13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wonka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wonka fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.27×
02Sachsen-Anhalt~200K1.25×
03Sachsen~300K1.23×
04Mecklenburg-Vorpommern~100K1.16×
05Brandenburg~200K1.14×
06Baden-Württemberg~700K1.02×
07Niedersachsen~500K1.02×
08Schleswig-Holstein~200K0.99×
09Rheinland-Pfalz~200K0.97×
10Saarland~60K0.95×
11Nordrhein-Westfalen~1M0.93×
12Bayern~700K0.89×
13Bremen~40K0.84×
14Berlin~200K0.81×
15Hessen~300K0.79×
16Hamburg~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Wonka, Germany
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wonka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wonka audience
#·InterestCategoryAffinity×
01Willy WonkaLiterature20.00×
02Sarah Jessica ParkerMovies & TV11.87×
03Frozen foodFood & Beverages6.90×
04Dylan O'BrienMovies & TV6.52×
05Midsomer MurdersMovies & TV6.27×
06Oblivion (2013 film)Movies & TV6.16×
07MoneyGramBusiness & Career6.15×
08The HobbitMovies & TV5.83×
09Downton AbbeyMovies & TV5.81×
10Jensen AcklesMovies & TV5.36×
11Emma WatsonMovies & TV4.49×
12HugendubelShopping4.38×
13Millie Bobby BrownMovies & TV3.90×
14Robert RedfordMovies & TV2.89×
15Harry PotterMovies & TV2.82×
16BooksellingLiterature2.30×
17SupermanMovies & TV1.92×
18Game of ThronesMovies & TV1.79×
19DeichmannShopping1.78×
20RedditInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wonka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wonka audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Community OrientationOPEN1.31×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wonka audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wonka have in Germany?

Wonka has an estimated audience of 4,686,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wonka viewers?

71.9% of Wonka fans are female, 28.1% are male, with an average age of 32.3 years.

03

Which brands do Wonka fans like most?

Wonka fans show strongest brand affinity for Willy Wonka (20×), Harry Potter (2.82×), and Hugendubel (4.38×) over the country average.

04

Where do Wonka fans live in Germany?

Wonka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wonka fans also like?

Beyond Wonka itself, the audience over-indexes on Harry Potter (2.82×), Hugendubel (4.38×), Sarah Jessica Parker (11.87×), and Downton Abbey (5.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Wonka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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