Wonka Audience in Germany
Wonka has an estimated audience of 4,916,660 people in Germany. 71.9% are female, 28.1% are male, average age 32.3. Top brand affinities: Harry Potter, Sarah Jessica Parker, Oblivion (2013 film), Hugendubel, Downton Abbey.
Top brand affinities include Harry Potter, Sarah Jessica Parker, Oblivion (2013 film), with strongest over-indexing on Harry Potter (2.82× the country average). Demographically, the Wonka audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Wonka fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 32.3 |
| Estimated audience size | 4,916,660 |
Audience persona
The typical Wonka fan in Germany is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.82× | Movies & TV |
| Sarah Jessica Parker | 11.87× | Movies & TV |
| Oblivion (2013 film) | 6.16× | Movies & TV |
| Hugendubel | 4.38× | Shopping |
| Downton Abbey | 5.81× | Movies & TV |
| Millie Bobby Brown | 3.9× | Movies & TV |
| Emma Watson | 4.49× | Movies & TV |
| MoneyGram | 6.15× | Business & Career |
| Deichmann | 1.78× | Shopping |
| Robert Redford | 2.89× | Movies & TV |
| Superman | 1.92× | Movies & TV |
| Frozen food | 6.9× | Food & Beverages |
| The Hobbit | 5.83× | Movies & TV |
| Midsomer Murders | 6.27× | Movies & TV |
| Game of Thrones | 1.79× | Movies & TV |
| 1.7× | Internet & Social Media | |
| Batman | 1.52× | Movies & TV |
| Bookselling | 2.3× | Literature |
| Non-alcoholic beverage | 3.54× | Food & Beverages |
| Nordsee | 2.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.25 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Germany | 13.8% |
| United Kingdom | 13.0% |
See Wonka audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.