Frozen food Audience in Germany
Frozen food has an estimated audience of 744,493 people in Germany. 66.2% are female, 33.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Bofrost, Eismann, Gustavo Gusto, Monchhichi, Findus.
The average Frozen food fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Bofrost, Eismann, Gustavo Gusto, with strongest over-indexing on Bofrost (258.06× the country average). Demographically, the Frozen food audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Frozen food fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 42.1 |
| Estimated audience size | 744,493 |
Audience persona
The typical Frozen food fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Bofrost.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,390 | 1.44× |
| Bayern | 110,547 | 0.92× |
| Niedersachsen | 93,882 | 1.3× |
| Baden-Württemberg | 88,702 | 0.87× |
| Hessen | 55,777 | 0.98× |
| Rheinland-Pfalz | 36,325 | 0.97× |
| Berlin | 33,823 | 1.02× |
| Sachsen | 31,309 | 0.86× |
| Schleswig-Holstein | 27,589 | 1.03× |
| Brandenburg | 17,927 | 0.78× |
| Hamburg | 17,382 | 1.03× |
| Thüringen | 16,597 | 0.87× |
| Sachsen-Anhalt | 15,044 | 0.78× |
| Mecklenburg-Vorpommern | 10,711 | 0.75× |
| Saarland | 10,335 | 1.13× |
| Bremen | 7,990 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bofrost | 258.06× | Food & Beverages |
| Eismann | 130.41× | Food & Beverages |
| Gustavo Gusto | 66.06× | Food & Beverages |
| Monchhichi | 20.8× | Kids & Family |
| Findus | 56.75× | Food & Beverages |
| Cleaning agent | 13.93× | Home & Garden |
| Electronic data interchange | 10.1× | Technology & Electronics |
| Bauhaus | 4.28× | Shopping |
| Netto Marken-Discount | 4× | Shopping |
| Furnace | 17.79× | Home & Garden |
| Parship | 11.39× | Internet & Social Media |
| Dehner | 8.68× | Home & Garden |
| Wonka | 6.9× | Movies & TV |
| Wetter.com | 4.07× | Home & Garden |
| Wikipedia | 3.77× | Internet & Social Media |
| Street One | 6.38× | Fashion & Accessoires |
| reisenthel | 8.38× | Fashion & Accessoires |
| Nordsee | 7.73× | Food & Beverages |
| Online grocer | 10.46× | Shopping |
| Microwave oven | 8.33× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.74 |
| Convenience Orientation | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 1.61 |
| Pet Ownership | JOY | 1.56 |
| Urban Lifestyle | OPEN | 1.53 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 10.9% |
| United Kingdom | 5.8% |
See Frozen food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frozen food have in Germany?
Frozen food has an estimated audience of 744,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frozen food fans?
66.2% of Frozen food fans are female, 33.8% are male, with an average age of 42.1 years.
Which brands do Frozen food fans like most?
Frozen food fans show strongest brand affinity for Bofrost (258.06×), Eismann (130.41×), and Gustavo Gusto (66.06×) over the country average.
Where do Frozen food fans live in Germany?
Frozen food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,390), Bayern (reach 110,547), and Niedersachsen (reach 93,882). These three regions account for the largest share of the active audience.
What other brands do Frozen food fans also like?
Beyond Frozen food itself, the audience over-indexes on Eismann (130.41×), Gustavo Gusto (66.06×), Monchhichi (20.8×), and Findus (56.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frozen food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.