Rascasse Audience Intelligence

Frozen food Audience in Germany

A data profile of the people who buy, follow and care about Frozen food in Germany — modelled from more than twelve digital signal sources. Frozen food has an estimated audience of 744,493 people in Germany.

#3758among Topic in Germany#406in Food & Beverages

The average Frozen food fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bofrost, Eismann, Gustavo Gusto, with strongest over-indexing on Bofrost (258.06× the country average).

Demographically, the Frozen food audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frozen food fan in Germany is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Bofrost.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen food profile in Germany.

Audience size
744K
in Germany
Gender
66.2%♀
33.8% male
Age
42.1
average years
Country rank
#8431
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen food fans

66.2% are female, 33.8% are male, average age 42.1.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Frozen food audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age42.1
Estimated audience size744,493
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Frozen food audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Frozen food audience comes from Germany.

Worldwide audience distribution share by country for Frozen food
CountryShare
United States26.0%
Japan10.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frozen food fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.30×
02Niedersachsen~80K1.17×
03Bremen~7K1.16×
04Saarland~10K1.11×
05Berlin~30K1.02×
06Hamburg~20K1.02×
07Schleswig-Holstein~30K1.00×
08Thüringen~20K0.99×
09Rheinland-Pfalz~40K0.98×
10Hessen~50K0.97×
11Mecklenburg-Vorpommern~10K0.97×
12Sachsen-Anhalt~20K0.96×
13Brandenburg~20K0.94×
14Sachsen~30K0.92×
15Bayern~100K0.89×
16Baden-Württemberg~90K0.86×
Fig. 06

Affinity by region

Affinity by region — Frozen food, Germany
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen food audience
#·InterestCategoryAffinity×
01BofrostFood & Beverages258.06×
02EismannFood & Beverages130.41×
03Gustavo GustoFood & Beverages66.06×
04FindusFood & Beverages56.75×
05Aero (chocolate)Food & Beverages24.72×
06Prepackaged mealFood & Beverages21.57×
07MonchhichiKids & Family20.80×
08FurnaceHome & Garden17.79×
09Cleaning agentHome & Garden13.93×
10ParshipInternet & Social Media11.39×
11Online grocerShopping10.46×
12Electronic data interchangeTechnology & Electronics10.10×
13DehnerHome & Garden8.68×
14reisenthelFashion & Accessoires8.38×
15Microwave ovenHome & Garden8.33×
16WonkaMovies & TV6.90×
17Street OneFashion & Accessoires6.38×
18BauhausShopping4.28×
19Netto Marken-DiscountShopping4.00×
20WikipediaInternet & Social Media3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.94×
Community OrientationOPEN2.69×
IndulgenceJOY2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen food audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
ExtroversionTHRILL1.17×
Social Media UsageJOY1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen food have in Germany?

Frozen food has an estimated audience of 744,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frozen food fans?

66.2% of Frozen food fans are female, 33.8% are male, with an average age of 42.1 years.

03

Which brands do Frozen food fans like most?

Frozen food fans show strongest brand affinity for Bofrost (258.06×), Eismann (130.41×), and Gustavo Gusto (66.06×) over the country average.

04

Where do Frozen food fans live in Germany?

Frozen food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen food fans also like?

Beyond Frozen food itself, the audience over-indexes on Eismann (130.41×), Gustavo Gusto (66.06×), Monchhichi (20.8×), and Findus (56.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Frozen food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frozen food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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