Rascasse Audience Intelligence

Prepackaged meal Audience in Germany

A data profile of the people who buy, follow and care about Prepackaged meal in Germany — modelled from more than twelve digital signal sources. Prepackaged meal has an estimated audience of 386,594 people in Germany.

#5377among Topic in Germany#713in Food & Beverages

The average Prepackaged meal fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Meal preparation, Prepmymeal, Brown bread, with strongest over-indexing on Meal preparation (85.22× the country average).

Demographically, the Prepackaged meal audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prepackaged meal fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Meal preparation.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prepackaged meal profile in Germany.

Audience size
387K
in Germany
Gender
63.1%♀
36.9% male
Age
40.1
average years
Country rank
#14410
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2098%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prepackaged meal fans

63.1% are female, 36.9% are male, average age 40.1.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Prepackaged meal audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age40.1
Estimated audience size386,594
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Prepackaged meal audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4927%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Prepackaged meal audience comes from Germany.

Worldwide audience distribution share by country for Prepackaged meal
CountryShare
United States32.2%
United Kingdom12.0%
Turkey7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prepackaged meal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prepackaged meal fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K3.75×
02Thüringen~10K1.13×
03Hessen~30K1.11×
04Rheinland-Pfalz~20K1.07×
05Sachsen~20K1.05×
06Nordrhein-Westfalen~90K1.04×
07Brandenburg~10K0.97×
08Niedersachsen~40K0.96×
09Schleswig-Holstein~10K0.96×
10Sachsen-Anhalt~10K0.96×
11Hamburg~8K0.91×
12Mecklenburg-Vorpommern~7K0.90×
13Bremen~3K0.85×
14Berlin~10K0.78×
15Bayern~50K0.73×
16Baden-Württemberg~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Prepackaged meal, Germany
0.72×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prepackaged meal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prepackaged meal audience
#·InterestCategoryAffinity×
01Brown breadFood & Beverages161.05×
02Meal preparationFood & Beverages85.22×
03FindusFood & Beverages82.68×
04Philippine cuisineFood & Beverages68.05×
05Simple & Easy RecipesFood & Beverages50.59×
06Convenience foodFood & Beverages45.50×
07CarrotFood & Beverages32.54×
08Silk (soy milk)Food & Beverages31.98×
09PrepmymealFood & Beverages26.83×
10Slow FoodFood & Beverages26.43×
11Online grocerShopping20.31×
12Frozen foodFood & Beverages19.35×
13TobaccoFood & Beverages19.26×
14JuicerFood & Beverages18.18×
15Yo-yoSports16.31×
16Snack mixFood & Beverages15.07×
17BofrostFood & Beverages10.50×
18Diet foodFood & Beverages10.38×
19CerealFood & Beverages9.33×
20CookbookFood & Beverages5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prepackaged meal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prepackaged meal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM9.63×
IndulgenceJOY2.15×
Healthy LifestyleBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prepackaged meal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.00×
PatriotismCONSERVATISM1.04×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prepackaged meal have in Germany?

Prepackaged meal has an estimated audience of 386,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prepackaged meal fans?

63.1% of Prepackaged meal fans are female, 36.9% are male, with an average age of 40.1 years.

03

Which brands do Prepackaged meal fans like most?

Prepackaged meal fans show strongest brand affinity for Meal preparation (85.22×), Prepmymeal (26.83×), and Brown bread (161.05×) over the country average.

04

Where do Prepackaged meal fans live in Germany?

Prepackaged meal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Prepackaged meal fans also like?

Beyond Prepackaged meal itself, the audience over-indexes on Prepmymeal (26.83×), Brown bread (161.05×), Findus (82.68×), and Convenience food (45.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Prepackaged meal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prepackaged meal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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