Prepackaged meal Audience in Germany
Prepackaged meal has an estimated audience of 386,594 people in Germany. 63.1% are female, 36.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Saarland, Bayern. Top brand affinities: Meal preparation, Prepmymeal, Brown bread, Findus, Convenience food.
The average Prepackaged meal fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Saarland, Bayern. Top brand affinities include Meal preparation, Prepmymeal, Brown bread, with strongest over-indexing on Meal preparation (85.22× the country average). Demographically, the Prepackaged meal audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Prepackaged meal fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.1 |
| Estimated audience size | 386,594 |
Audience persona
The typical Prepackaged meal fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Meal preparation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,524 | 0.66× |
| Saarland | 33,341 | 7.02× |
| Bayern | 32,126 | 0.52× |
| Baden-Württemberg | 27,777 | 0.53× |
| Niedersachsen | 25,402 | 0.68× |
| Hessen | 25,207 | 0.86× |
| Rheinland-Pfalz | 20,267 | 1.05× |
| Sachsen | 10,153 | 0.54× |
| Berlin | 8,094 | 0.47× |
| Schleswig-Holstein | 7,572 | 0.55× |
| Brandenburg | 5,687 | 0.47× |
| Sachsen-Anhalt | 5,597 | 0.56× |
| Thüringen | 5,545 | 0.56× |
| Hamburg | 4,311 | 0.49× |
| Mecklenburg-Vorpommern | 3,932 | 0.53× |
| Bremen | 2,347 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meal preparation | 85.22× | Food & Beverages |
| Prepmymeal | 26.83× | Food & Beverages |
| Brown bread | 161.05× | Food & Beverages |
| Findus | 82.68× | Food & Beverages |
| Convenience food | 45.5× | Food & Beverages |
| Online grocer | 20.31× | Shopping |
| Slow Food | 26.43× | Food & Beverages |
| Philippine cuisine | 68.05× | Food & Beverages |
| Juicer | 18.18× | Food & Beverages |
| Carrot | 32.54× | Food & Beverages |
| Simple & Easy Recipes | 50.59× | Food & Beverages |
| Frozen food | 19.35× | Food & Beverages |
| Bofrost | 10.5× | Food & Beverages |
| Tobacco | 19.26× | Food & Beverages |
| Cookbook | 5.39× | Food & Beverages |
| Silk (soy milk) | 31.98× | Food & Beverages |
| Cereal | 9.33× | Food & Beverages |
| Yo-yo | 16.31× | Sports |
| Snack mix | 15.07× | Food & Beverages |
| Diet food | 10.38× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.98 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Urban Lifestyle | OPEN | 1.77 |
| Early Adopter Mentality | POWER | 1.67 |
| Price Sensitivity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 12.0% |
| Turkey | 7.2% |
See Prepackaged meal audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prepackaged meal have in Germany?
Prepackaged meal has an estimated audience of 386,594 people in Germany, concentrated in Nordrhein-Westfalen and Saarland.
What is the gender split and age of Prepackaged meal fans?
63.1% of Prepackaged meal fans are female, 36.9% are male, with an average age of 40.1 years.
Which brands do Prepackaged meal fans like most?
Prepackaged meal fans show strongest brand affinity for Meal preparation (85.22×), Prepmymeal (26.83×), and Brown bread (161.05×) over the country average.
Where do Prepackaged meal fans live in Germany?
Prepackaged meal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,524), Saarland (reach 33,341), and Bayern (reach 32,126). These three regions account for the largest share of the active audience.
What other brands do Prepackaged meal fans also like?
Beyond Prepackaged meal itself, the audience over-indexes on Prepmymeal (26.83×), Brown bread (161.05×), Findus (82.68×), and Convenience food (45.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prepackaged meal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.