Rascasse Audience Intelligence

Slow Food Audience in Germany

A data profile of the people who buy, follow and care about Slow Food in Germany — modelled from more than twelve digital signal sources. Slow Food has an estimated audience of 914,842 people in Germany.

#3332among Topic in Germany#343in Food & Beverages

The average Slow Food fan in Germany is 36.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include More Nutrition, Local food, Cooking show, with strongest over-indexing on More Nutrition (9.18× the country average).

Demographically, the Slow Food audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Slow Food fan in Germany is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slow Food profile in Germany.

Audience size
915K
in Germany
Gender
66.7%♀
33.3% male
Age
36.4
average years
Country rank
#7047
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slow Food fans

66.7% are female, 33.3% are male, average age 36.4.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Slow Food audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age36.4
Estimated audience size914,842
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Slow Food audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Slow Food audience comes from Germany.

Worldwide audience distribution share by country for Slow Food
CountryShare
Italy27.7%
Japan16.0%
United States14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slow Food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Slow Food fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.53×
02Bayern~200K1.47×
03Sachsen-Anhalt~30K1.45×
04Thüringen~30K1.09×
05Berlin~40K1.00×
06Hessen~70K0.98×
07Rheinland-Pfalz~40K0.98×
08Saarland~10K0.97×
09Niedersachsen~80K0.95×
10Bremen~7K0.95×
11Sachsen~40K0.94×
12Brandenburg~30K0.91×
13Hamburg~20K0.87×
14Schleswig-Holstein~30K0.85×
15Mecklenburg-Vorpommern~10K0.83×
16Nordrhein-Westfalen~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Slow Food, Germany
0.81×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slow Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slow Food audience
#·InterestCategoryAffinity×
01Minority rightsPolitics & Society23.33×
02idealista.itNews15.33×
03CEWE FOTOBUCHInternet & Social Media10.48×
04More NutritionHealth9.18×
05Sunday BrunchKids & Family6.84×
06Cooking showFood & Beverages6.81×
07ZooplusPets & Animals6.00×
08Gourmet FoodsFood & Beverages5.97×
09DinnerFood & Beverages5.16×
10Local foodFood & Beverages5.07×
11Landscape designBusiness & Career4.79×
12Healthy foodHealth4.53×
13Healthy habitsHealth4.31×
14CookbookFood & Beverages4.24×
15LunchFood & Beverages4.21×
16DecorationHome & Garden3.67×
17Vegetarian cuisineFood & Beverages3.60×
18HugendubelShopping3.16×
19Outdoor recreationSports2.11×
20ShoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slow Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slow Food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.76×
Design AffinityPREMIUM2.57×
Healthy LifestyleBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slow Food audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
PatriotismCONSERVATISM0.64×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slow Food have in Germany?

Slow Food has an estimated audience of 914,842 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Slow Food fans?

66.7% of Slow Food fans are female, 33.3% are male, with an average age of 36.4 years.

03

Which brands do Slow Food fans like most?

Slow Food fans show strongest brand affinity for More Nutrition (9.18×), Local food (5.07×), and Cooking show (6.81×) over the country average.

04

Where do Slow Food fans live in Germany?

Slow Food fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Slow Food fans also like?

Beyond Slow Food itself, the audience over-indexes on Local food (5.07×), Cooking show (6.81×), Healthy habits (4.31×), and idealista.it (15.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Slow Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slow Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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