Slow Food Audience in Germany
Slow Food has an estimated audience of 914,842 people in Germany. 66.7% are female, 33.3% are male, average age 36.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: More Nutrition, Local food, Cooking show, Healthy habits, Outdoor recreation.
The average Slow Food fan in Germany is 36.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include More Nutrition, Local food, Cooking show, with strongest over-indexing on More Nutrition (9.18× the country average). Demographically, the Slow Food audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Slow Food fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 36.4 |
| Estimated audience size | 914,842 |
Audience persona
The typical Slow Food fan in Germany is more female, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 231,498 | 1.57× |
| Baden-Württemberg | 207,958 | 1.67× |
| Nordrhein-Westfalen | 172,467 | 0.86× |
| Niedersachsen | 88,771 | 1× |
| Hessen | 71,618 | 1.03× |
| Rheinland-Pfalz | 47,149 | 1.03× |
| Berlin | 43,980 | 1.08× |
| Sachsen | 38,774 | 0.86× |
| Thüringen | 28,655 | 1.23× |
| Schleswig-Holstein | 26,129 | 0.8× |
| Brandenburg | 24,719 | 0.87× |
| Sachsen-Anhalt | 21,838 | 0.92× |
| Hamburg | 16,673 | 0.81× |
| Mecklenburg-Vorpommern | 10,368 | 0.59× |
| Saarland | 10,138 | 0.9× |
| Bremen | 6,135 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 9.18× | Health |
| Local food | 5.07× | Food & Beverages |
| Cooking show | 6.81× | Food & Beverages |
| Healthy habits | 4.31× | Health |
| Outdoor recreation | 2.11× | Sports |
| Landscape design | 4.79× | Business & Career |
| Dinner | 5.16× | Food & Beverages |
| Vegetarian cuisine | 3.6× | Food & Beverages |
| Zooplus | 6× | Pets & Animals |
| Cookbook | 4.24× | Food & Beverages |
| Healthy food | 4.53× | Health |
| CEWE FOTOBUCH | 10.48× | Internet & Social Media |
| Shopping | 1.75× | Shopping |
| Gourmet Foods | 5.97× | Food & Beverages |
| Minority rights | 23.33× | Politics & Society |
| Sunday Brunch | 6.84× | Kids & Family |
| Lunch | 4.21× | Food & Beverages |
| Decoration | 3.67× | Home & Garden |
| Home Interior Design | 3.32× | Home & Garden |
| Chocolate cake | 5.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.84 |
| Design Affinity | PREMIUM | 2.22 |
| Indulgence | JOY | 2.13 |
| DIY Mentality | THRILL | 1.92 |
| Sustainability | BALANCE | 1.81 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.7% |
| Japan | 16.0% |
| United States | 14.2% |
See Slow Food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slow Food have in Germany?
Slow Food has an estimated audience of 914,842 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Slow Food fans?
66.7% of Slow Food fans are female, 33.3% are male, with an average age of 36.4 years.
Which brands do Slow Food fans like most?
Slow Food fans show strongest brand affinity for More Nutrition (9.18×), Local food (5.07×), and Cooking show (6.81×) over the country average.
Where do Slow Food fans live in Germany?
Slow Food fans in Germany are most concentrated in Bayern (reach 231,498), Baden-Württemberg (reach 207,958), and Nordrhein-Westfalen (reach 172,467). These three regions account for the largest share of the active audience.
What other brands do Slow Food fans also like?
Beyond Slow Food itself, the audience over-indexes on Local food (5.07×), Cooking show (6.81×), Healthy habits (4.31×), and Outdoor recreation (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slow Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.