A data profile of the people who buy, follow and care about Slow Food in Italy — modelled from more than twelve digital signal sources. Slow Food has an estimated audience of 5,836,949 people in Italy.
The average Slow Food fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Lazio.
Top brand affinities include Woman, Organic farming, Local food, with strongest over-indexing on Woman (1.54× the country average).
Demographically, the Slow Food audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Slow Food fan in Italy is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Woman.
The key figures that characterise the Slow Food profile in Italy.
57.5% are female, 42.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.4 |
| Estimated audience size | 5,836,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Slow Food audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 27.7% |
| Japan | 16.0% |
| United States | 14.2% |
Where the Slow Food audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~800K | 1.81× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.25× | |
| 03 | Tuscany | ~400K | 1.10× | |
| 04 | Lombardy | ~1M | 1.08× | |
| 05 | Puglia | ~400K | 1.08× | |
| 06 | Liguria | ~200K | 1.08× | |
| 07 | Umbria | ~100K | 1.04× | |
| 08 | Sicilia | ~500K | 1.03× | |
| 09 | Emilia-Romagna | ~500K | 1.00× | |
| 10 | Marche | ~100K | 1.00× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 12 | Veneto | ~500K | 0.99× | |
| 13 | Campania | ~600K | 0.94× | |
| 14 | Calabria | ~200K | 0.94× | |
| 15 | Basilicata | ~50K | 0.94× | |
| 16 | Aosta Valley | ~10K | 0.94× | |
| 17 | Abruzzo | ~100K | 0.91× | |
| 18 | Molise | ~20K | 0.90× | |
| 19 | Lazio | ~600K | 0.86× | |
| 20 | Sardinia | ~100K | 0.82× |
The strongest cross-interests of the Slow Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eataly | Food & Beverages | 2.74× | ||
| 02 | Organic farming | Food & Beverages | 2.25× | ||
| 03 | Cookbook | Food & Beverages | 2.25× | ||
| 04 | Foodie | Food & Beverages | 2.13× | ||
| 05 | Foodservice | Food & Beverages | 1.98× | ||
| 06 | Local food | Food & Beverages | 1.96× | ||
| 07 | Gourmet Foods | Food & Beverages | 1.95× | ||
| 08 | Culinary art | Arts & Culture | 1.80× | ||
| 09 | Mediterranean cuisine | Food & Beverages | 1.77× | ||
| 10 | Wine tasting | Food & Beverages | 1.69× | ||
| 11 | Confectionery | Food & Beverages | 1.67× | ||
| 12 | Pasta | Food & Beverages | 1.61× | ||
| 13 | Organic food | Food & Beverages | 1.57× | ||
| 14 | Cake | Food & Beverages | 1.56× | ||
| 15 | Il Sole 24 Ore | News | 1.55× | ||
| 16 | Woman | Kids & Family | 1.54× | ||
| 17 | Pastry | Food & Beverages | 1.53× | ||
| 18 | Cheese | Food & Beverages | 1.53× | ||
| 19 | Eating | Food & Beverages | 1.51× | ||
| 20 | EasyJet | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Design Affinity | PREMIUM | 1.54× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.97× |
Slow Food has an estimated audience of 5,836,949 people in Italy, concentrated in Lombardy and Piedmont.
57.5% of Slow Food fans are female, 42.5% are male, with an average age of 44.4 years.
Slow Food fans show strongest brand affinity for Woman (1.54×), Organic farming (2.25×), and Local food (1.96×) over the country average.
Slow Food fans in Italy are most concentrated in Lombardy (reach ~1M), Piedmont (reach ~800K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Slow Food itself, the audience over-indexes on Organic farming (2.25×), Local food (1.96×), Eating (1.51×), and Cookbook (2.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Slow Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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