A data profile of the people who buy, follow and care about Eating in Italy — modelled from more than twelve digital signal sources. Eating has an estimated audience of 18,775,603 people in Italy.
Eating has an estimated audience of 18,775,603 people in Italy. 61.1% are female, 38.9% are male, average age 44.7. Top brand affinities: Confectionery, Genetics, Gourmet Foods, Wine tasting, Fast food restaurants.
Top brand affinities include Confectionery, Genetics, Gourmet Foods, with strongest over-indexing on Confectionery (1.6× the country average).
Demographically, the Eating audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Eating fan in Italy is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Eating profile in Italy.
61.1% are female, 38.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.7 |
| Estimated audience size | 18,775,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Eating audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 2.77× | ||
| 02 | Biochemistry | Business & Career | 2.08× | ||
| 03 | Rice | Food & Beverages | 2.01× | ||
| 04 | Nutritionist | Food & Beverages | 1.86× | ||
| 05 | Carrefour Market | Shopping | 1.84× | ||
| 06 | Gourmet Foods | Food & Beverages | 1.82× | ||
| 07 | Red wine | Food & Beverages | 1.76× | ||
| 08 | Korean cuisine | Food & Beverages | 1.74× | ||
| 09 | Genetics | Kids & Family | 1.73× | ||
| 10 | Doctor of Medicine | Business & Career | 1.72× | ||
| 11 | General practitioner | Health | 1.69× | ||
| 12 | White wine | Food & Beverages | 1.69× | ||
| 13 | Fast food restaurants | Food & Beverages | 1.67× | ||
| 14 | Confectionery | Food & Beverages | 1.60× | ||
| 15 | Wine tasting | Food & Beverages | 1.59× | ||
| 16 | HVAC | Home & Garden | 1.56× | ||
| 17 | Tableware | Food & Beverages | 1.56× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.52× | ||
| 20 | Slow Food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.26× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.91× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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