Eating Audience in Italy
Eating has an estimated audience of 18,775,603 people in Italy. 61.1% are female, 38.9% are male, average age 44.7. Top brand affinities: Progressive rock, Instant messaging, Pillow, Google News, University.
Top brand affinities include Progressive rock, Instant messaging, Pillow, with strongest over-indexing on Progressive rock (5.31× the country average). Demographically, the Eating audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.7 |
| Estimated audience size | 18,775,603 |
Audience persona
The typical Eating fan in Italy is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.31× | Music & Radio |
| Instant messaging | 2.98× | Internet & Social Media |
| Pillow | 4.95× | Home & Garden |
| Google News | 3.17× | News |
| University | 2.29× | Business & Career |
| Slovenia | 2.5× | Travel & Leisure |
| Expert (company) | 2.88× | Shopping |
| General practitioner | 2.79× | Health |
| Google Maps | 1.77× | Internet & Social Media |
| Europcar | 5.5× | Cars & Mobility |
| Kawasaki | 3.5× | Cars & Mobility |
| Meat | 1.75× | Food & Beverages |
| Day trading | 5.42× | Business & Career |
| Saatchi Gallery | 5.14× | Arts & Culture |
| Enoteca | 2.77× | Food & Beverages |
| Voucher | 2.29× | Shopping |
| Canada | 1.83× | Travel & Leisure |
| La Dolce Vita | 4.96× | Movies & TV |
| Germany | 2.41× | Travel & Leisure |
| Dentistry | 2.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.25 |
| Indulgence | JOY | 1.15 |
| Community Orientation | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.04 |
| Extroversion | THRILL | 1.01 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.