A data profile of the people who buy, follow and care about Eating in Mexico — modelled from more than twelve digital signal sources. Eating has an estimated audience of 6,588,548 people in Mexico.
Eating has an estimated audience of 6,588,548 people in Mexico. 58.0% are female, 42.0% are male, average age 35.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (477.88× the country average).
Demographically, the Eating audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Eating fan in Mexico is more female, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Eating profile in Mexico.
58.0% are female, 42.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 35.0 |
| Estimated audience size | 6,588,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Eating audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 477.88× | ||
| 02 | Daily Horoscope | Internet & Social Media | 449.98× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 210.24× | ||
| 04 | Shopping and fashion | Shopping | 199.21× | ||
| 05 | Valentine's Day | Kids & Family | 129.41× | ||
| 06 | Game consoles | Technology & Electronics | 115.45× | ||
| 07 | Catholic Church | Politics & Society | 97.34× | ||
| 08 | Sarcasm | Politics & Society | 66.78× | ||
| 09 | Travel agency | Travel & Leisure | 66.78× | ||
| 10 | El País | News | 54.33× | ||
| 11 | Broadcasting of sports events | Movies & TV | 54.33× | ||
| 12 | Banana | Food & Beverages | 52.07× | ||
| 13 | Mobile game | Games | 49.93× | ||
| 14 | Dentistry | Business & Career | 49.80× | ||
| 15 | Love & Sex | Kids & Family | 48.25× | ||
| 16 | Orange (fruit) | Food & Beverages | 43.01× | ||
| 17 | Multi-level marketing | Business & Career | 41.88× | ||
| 18 | Breastfeeding | Kids & Family | 36.22× | ||
| 19 | Sexology | Kids & Family | 33.96× | ||
| 20 | Freeware | Technology & Electronics | 26.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 20.22× | |
| Travelling | THRILL | 17.53× | |
| Urban Lifestyle | OPEN | 3.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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