Eating Audience in Mexico
Eating has an estimated audience of 6,588,548 people in Mexico. 58.0% are female, 42.0% are male, average age 35.0. Top brand affinities: Catholic Church, MSN, Banana, Sarcasm, Travel agency.
Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.69× the country average). Demographically, the Eating audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Travelling, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 35.0 |
| Estimated audience size | 6,588,548 |
Audience persona
The typical Eating fan in Mexico is more female, around 35.0 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.69× | Politics & Society |
| MSN | 2.77× | News |
| Banana | 2.87× | Food & Beverages |
| Sarcasm | 2.79× | Politics & Society |
| Travel agency | 2.89× | Travel & Leisure |
| El País | 2.93× | News |
| Dentistry | 2.86× | Business & Career |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Pedro Pascal | 2.3× | Movies & TV |
| Game consoles | 1.79× | Technology & Electronics |
| Breastfeeding | 3.29× | Kids & Family |
| Freeware | 2.42× | Technology & Electronics |
| Sexology | 2.98× | Kids & Family |
| Multi-level marketing | 3.78× | Business & Career |
| Herbalife | 4.78× | Health |
| Avocado | 3.24× | Food & Beverages |
| Papaya | 3.11× | Food & Beverages |
| Broadcasting of sports events | 2.76× | Movies & TV |
| Orange (fruit) | 3.59× | Food & Beverages |
| Wattpad | 2.15× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| DIY Mentality | THRILL | 1.34 |
| Spirituality | BALANCE | 1.31 |
| Risk Appetite | THRILL | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
| Quality Awareness | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.