Eating Audience in Mexico
Eating has an estimated audience of 6,588,548 people in Mexico. 58.0% are female, 42.0% are male, average age 35.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (477.88× the country average). Demographically, the Eating audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 35.0 |
| Estimated audience size | 6,588,548 |
Audience persona
The typical Eating fan in Mexico is more female, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Eating fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 477.88× | Travel & Leisure |
| Shopping and fashion | 199.21× | Shopping |
| Game consoles | 115.45× | Technology & Electronics |
| Catholic Church | 97.34× | Politics & Society |
| Exfoliation (cosmetology) | 210.24× | Beauty & Wellness |
| Sarcasm | 66.78× | Politics & Society |
| Valentine's Day | 129.41× | Kids & Family |
| Travel agency | 66.78× | Travel & Leisure |
| Mobile game | 49.93× | Games |
| Banana | 52.07× | Food & Beverages |
| El País | 54.33× | News |
| Dentistry | 49.8× | Business & Career |
| Broadcasting of sports events | 54.33× | Movies & TV |
| Love & Sex | 48.25× | Kids & Family |
| Daily Horoscope | 449.98× | Internet & Social Media |
| Breastfeeding | 36.22× | Kids & Family |
| Sexology | 33.96× | Kids & Family |
| Multi-level marketing | 41.88× | Business & Career |
| Freeware | 26.03× | Technology & Electronics |
| Orange (fruit) | 43.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 20.22 |
| Travelling | THRILL | 17.53 |
| Urban Lifestyle | OPEN | 3.82 |
| Risk Appetite | THRILL | 2.14 |
| Mindfulness | BALANCE | 1.45 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.