Eating Audience in Germany
Eating has an estimated audience of 8,594,004 people in Germany. 63.1% are female, 36.9% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities: Tagesschau, Transfermarkt, Family, Self care, Hygiene.
The average Eating fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities include Tagesschau, Transfermarkt, Family, with strongest over-indexing on Tagesschau (2.83× the country average). Demographically, the Eating audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.6 |
| Estimated audience size | 8,594,004 |
Audience persona
The typical Eating fan in Germany is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,382,284 | 0.74× |
| Hamburg | 1,034,491 | 5.33× |
| Bayern | 984,807 | 0.71× |
| Baden-Württemberg | 843,471 | 0.72× |
| Niedersachsen | 631,646 | 0.76× |
| Hessen | 596,330 | 0.91× |
| Berlin | 466,500 | 1.21× |
| Sachsen | 300,846 | 0.71× |
| Schleswig-Holstein | 251,948 | 0.82× |
| Rheinland-Pfalz | 249,968 | 0.58× |
| Thüringen | 145,557 | 0.66× |
| Brandenburg | 143,258 | 0.54× |
| Sachsen-Anhalt | 131,463 | 0.59× |
| Mecklenburg-Vorpommern | 82,242 | 0.5× |
| Bremen | 58,521 | 0.8× |
| Saarland | 44,725 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.83× | Movies & TV |
| Transfermarkt | 2.91× | Sports |
| Family | 1.86× | Kids & Family |
| Self care | 3.12× | Health |
| Hygiene | 2.89× | Beauty & Wellness |
| Pets | 1.61× | Pets & Animals |
| Gourmet Foods | 4.77× | Food & Beverages |
| Vacations | 2.41× | Travel & Leisure |
| Do it yourself (DIY) | 1.79× | Home & Garden |
| Storm of Love | 3.03× | Movies & TV |
| Spiegel Online | 1.67× | News |
| Stuttgart | 2.51× | Travel & Leisure |
| Vacation rental | 3.24× | Travel & Leisure |
| Walking | 3.36× | Sports |
| Automobiles | 1.56× | Cars & Mobility |
| Baby food | 2.56× | Kids & Family |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| Satire | 3.06× | Literature |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Convenience Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eating have in Germany?
Eating has an estimated audience of 8,594,004 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.
What is the gender split and age of Eating fans?
63.1% of Eating fans are female, 36.9% are male, with an average age of 39.6 years.
Which brands do Eating fans like most?
Eating fans show strongest brand affinity for Tagesschau (2.83×), Transfermarkt (2.91×), and Family (1.86×) over the country average.
Where do Eating fans live in Germany?
Eating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,382,284), Hamburg (reach 1,034,491), and Bayern (reach 984,807). These three regions account for the largest share of the active audience.
What other brands do Eating fans also like?
Beyond Eating itself, the audience over-indexes on Transfermarkt (2.91×), Family (1.86×), Self care (3.12×), and Hygiene (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.