Take-out Audience in Germany
Take-out has an estimated audience of 4,868,282 people in Germany. 53.9% are female, 46.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Delivery order, Fish and chips, Sunday Brunch, MasterChef, Business and industry.
The average Take-out fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Delivery order, Fish and chips, Sunday Brunch, with strongest over-indexing on Delivery order (15.08× the country average). Demographically, the Take-out audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Take-out fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.2 |
| Estimated audience size | 4,868,282 |
Audience persona
The typical Take-out fan in Germany is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Delivery order.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 937,877 | 0.88× |
| Bayern | 932,827 | 1.19× |
| Baden-Württemberg | 686,071 | 1.03× |
| Niedersachsen | 441,595 | 0.93× |
| Hessen | 382,660 | 1.03× |
| Berlin | 313,477 | 1.44× |
| Sachsen | 248,152 | 1.04× |
| Rheinland-Pfalz | 226,863 | 0.93× |
| Brandenburg | 149,190 | 0.99× |
| Schleswig-Holstein | 140,765 | 0.81× |
| Sachsen-Anhalt | 131,969 | 1.05× |
| Thüringen | 126,713 | 1.02× |
| Hamburg | 109,173 | 0.99× |
| Mecklenburg-Vorpommern | 95,675 | 1.03× |
| Bremen | 45,136 | 1.08× |
| Saarland | 41,553 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Delivery order | 15.08× | Food & Beverages |
| Fish and chips | 22.32× | Food & Beverages |
| Sunday Brunch | 8.1× | Kids & Family |
| MasterChef | 9.69× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Customer service | 3.12× | Business & Career |
| Cooking show | 4.49× | Food & Beverages |
| Brunch | 4.87× | Food & Beverages |
| Local food | 3.02× | Food & Beverages |
| Chocolate cake | 5.06× | Food & Beverages |
| Pizza delivery | 7.25× | Food & Beverages |
| Dinner | 3.64× | Food & Beverages |
| Dog harness | 3.07× | Pets & Animals |
| Natural World | 1.94× | Fashion & Accessoires |
| Italian cuisine | 2.68× | Food & Beverages |
| Superman | 2.31× | Movies & TV |
| Dog health | 2.76× | Pets & Animals |
| Home Delivery | 6.8× | Food & Beverages |
| Lunch | 3.3× | Food & Beverages |
| Eating | 2.43× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.93 |
| Indulgence | JOY | 2.62 |
| Sports Activity | POWER | 1.45 |
| Travelling | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
See Take-out audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Take-out have in Germany?
Take-out has an estimated audience of 4,868,282 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Take-out fans?
53.9% of Take-out fans are female, 46.1% are male, with an average age of 39.2 years.
Which brands do Take-out fans like most?
Take-out fans show strongest brand affinity for Delivery order (15.08×), Fish and chips (22.32×), and Sunday Brunch (8.1×) over the country average.
Where do Take-out fans live in Germany?
Take-out fans in Germany are most concentrated in Nordrhein-Westfalen (reach 937,877), Bayern (reach 932,827), and Baden-Württemberg (reach 686,071). These three regions account for the largest share of the active audience.
What other brands do Take-out fans also like?
Beyond Take-out itself, the audience over-indexes on Fish and chips (22.32×), Sunday Brunch (8.1×), MasterChef (9.69×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.