Pizza delivery Audience in Germany
Pizza delivery has an estimated audience of 1,260,245 people in Germany. 51.3% are female, 48.7% are male, average age 37.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Burger King, Subway, KFC, Germany, McDonald's.
The average Pizza delivery fan in Germany is 37.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Burger King, Subway, KFC, with strongest over-indexing on Burger King (4.43× the country average). Demographically, the Pizza delivery audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pizza delivery fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.9 |
| Estimated audience size | 1,260,245 |
Audience persona
The typical Pizza delivery fan in Germany is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 483,955 | 2.39× |
| Baden-Württemberg | 347,078 | 2.02× |
| Nordrhein-Westfalen | 87,954 | 0.32× |
| Niedersachsen | 69,818 | 0.57× |
| Schleswig-Holstein | 63,820 | 1.41× |
| Sachsen | 54,216 | 0.88× |
| Hessen | 45,826 | 0.48× |
| Rheinland-Pfalz | 45,257 | 0.72× |
| Saarland | 38,858 | 2.51× |
| Mecklenburg-Vorpommern | 26,124 | 1.09× |
| Hamburg | 23,371 | 0.82× |
| Berlin | 18,453 | 0.33× |
| Brandenburg | 17,537 | 0.45× |
| Sachsen-Anhalt | 13,861 | 0.42× |
| Thüringen | 13,819 | 0.43× |
| Bremen | 12,648 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 4.43× | Food & Beverages |
| Subway | 4.69× | Food & Beverages |
| KFC | 3.92× | Food & Beverages |
| Germany | 1.53× | Travel & Leisure |
| McDonald's | 3.05× | Food & Beverages |
| Take-out | 3.96× | Food & Beverages |
| Clothing | 1.51× | Fashion & Accessoires |
| Beverages | 1.73× | Food & Beverages |
| Pizza | 3.02× | Food & Beverages |
| Edeka | 1.91× | Shopping |
| Tagesschau | 1.67× | Movies & TV |
| REWE | 1.83× | Shopping |
| Restaurants | 1.57× | Food & Beverages |
| Discount stores | 1.58× | Shopping |
| Hamburger | 4.18× | Food & Beverages |
| Kaufland | 1.8× | Shopping |
| Pizza Hut | 5.53× | Food & Beverages |
| Call a Pizza | 5.57× | Food & Beverages |
| Odessa | 6.71× | Travel & Leisure |
| Deichmann | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.81 |
| Sports Activity | POWER | 1.77 |
| Indulgence | JOY | 1.69 |
| Urban Lifestyle | OPEN | 1.51 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Brazil | 9.8% |
| United Kingdom | 5.6% |
See Pizza delivery audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pizza delivery have in Germany?
Pizza delivery has an estimated audience of 1,260,245 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Pizza delivery fans?
51.3% of Pizza delivery fans are female, 48.7% are male, with an average age of 37.9 years.
Which brands do Pizza delivery fans like most?
Pizza delivery fans show strongest brand affinity for Burger King (4.43×), Subway (4.69×), and KFC (3.92×) over the country average.
Where do Pizza delivery fans live in Germany?
Pizza delivery fans in Germany are most concentrated in Bayern (reach 483,955), Baden-Württemberg (reach 347,078), and Nordrhein-Westfalen (reach 87,954). These three regions account for the largest share of the active audience.
What other brands do Pizza delivery fans also like?
Beyond Pizza delivery itself, the audience over-indexes on Subway (4.69×), KFC (3.92×), Germany (1.53×), and McDonald's (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.