Rascasse Audience Intelligence

Pizza delivery Audience in Germany

A data profile of the people who buy, follow and care about Pizza delivery in Germany — modelled from more than twelve digital signal sources. Pizza delivery has an estimated audience of 1,260,245 people in Germany.

#2705among Topic in Germany#253in Food & Beverages

The average Pizza delivery fan in Germany is 37.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Burger King, Subway, McDonald's, with strongest over-indexing on Burger King (4.43× the country average).

Demographically, the Pizza delivery audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pizza delivery fan in Germany is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza delivery profile in Germany.

Audience size
1.3M
in Germany
Gender
51.3%♀
48.7% male
Age
37.9
average years
Country rank
#5262
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza delivery fans

51.3% are female, 48.7% are male, average age 37.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Pizza delivery audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age37.9
Estimated audience size1,260,245
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Pizza delivery audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4920%
50+15%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Pizza delivery audience comes from Germany.

Worldwide audience distribution share by country for Pizza delivery
CountryShare
United States16.9%
Brazil9.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza delivery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pizza delivery fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K2.15×
02Bayern~400K2.11×
03Baden-Württemberg~300K1.69×
04Schleswig-Holstein~50K1.20×
05Thüringen~40K1.14×
06Bremen~10K1.08×
07Mecklenburg-Vorpommern~20K1.00×
08Rheinland-Pfalz~60K0.97×
09Sachsen~50K0.84×
10Sachsen-Anhalt~30K0.84×
11Hamburg~20K0.84×
12Brandenburg~30K0.82×
13Hessen~80K0.81×
14Berlin~40K0.77×
15Nordrhein-Westfalen~200K0.75×
16Niedersachsen~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Pizza delivery, Germany
0.74×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza delivery audience
#·InterestCategoryAffinity×
01OdessaTravel & Leisure6.71×
02Domino's PizzaFood & Beverages5.66×
03Call a PizzaFood & Beverages5.57×
04Pizza HutFood & Beverages5.53×
05SubwayFood & Beverages4.69×
06Burger KingFood & Beverages4.43×
07HamburgerFood & Beverages4.18×
08Take-outFood & Beverages3.96×
09KFCFood & Beverages3.92×
10McDonald'sFood & Beverages3.05×
11PizzaFood & Beverages3.02×
12EdekaShopping1.91×
13REWEShopping1.83×
14KauflandShopping1.80×
15BeveragesFood & Beverages1.73×
16TagesschauMovies & TV1.67×
17Discount storesShopping1.58×
18RestaurantsFood & Beverages1.57×
19GermanyTravel & Leisure1.53×
20ClothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza delivery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
IndulgenceJOY1.60×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza delivery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.07×
SustainabilityBALANCE1.11×
SpiritualityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pizza delivery have in Germany?

Pizza delivery has an estimated audience of 1,260,245 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Pizza delivery fans?

51.3% of Pizza delivery fans are female, 48.7% are male, with an average age of 37.9 years.

03

Which brands do Pizza delivery fans like most?

Pizza delivery fans show strongest brand affinity for Burger King (4.43×), Subway (4.69×), and McDonald's (3.05×) over the country average.

04

Where do Pizza delivery fans live in Germany?

Pizza delivery fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pizza delivery fans also like?

Beyond Pizza delivery itself, the audience over-indexes on Subway (4.69×), McDonald's (3.05×), Germany (1.53×), and KFC (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Pizza delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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