Rascasse Audience Intelligence

Pizza delivery Audience in United Kingdom

A data profile of the people who buy, follow and care about Pizza delivery in United Kingdom — modelled from more than twelve digital signal sources. Pizza delivery has an estimated audience of 3,660,708 people in United Kingdom.

The average Pizza delivery fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, East of England.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza delivery profile in United Kingdom.

Audience size
3.7M
in United Kingdom
Gender
55.2%
44.8% male
Age
41.9
average years
Country rank
#1992
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza delivery fans

55.2% are female, 44.8% are male, average age 41.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Pizza delivery audience in United Kingdom
MetricValue
Female55.2%
Male44.8%
Average age41.9
Estimated audience size3,660,708
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pizza delivery audience in United Kingdom
Age bracketShare%
16-1911%
20-2922%
30-3921%
40-4921%
50+26%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Pizza delivery audience comes from United Kingdom.

Worldwide audience distribution share by country for Pizza delivery
CountryShare
United States16.9%
Brazil9.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza delivery audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Pizza delivery fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~200K1.33×
02East of England~400K1.23×
03England~2.5M1.21×
04Yorkshire and the Humber~300K1.14×
05South East~600K1.13×
06North East~200K1.07×
07Northern Ireland~100K1.04×
08Wales~200K0.92×
09East Midlands~200K0.89×
10Scotland~300K0.87×
11South West~200K0.80×
12North West~200K0.61×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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