Rascasse Audience Intelligence

Pizza delivery Audience in Brazil

A data profile of the people who buy, follow and care about Pizza delivery in Brazil — modelled from more than twelve digital signal sources. Pizza delivery has an estimated audience of 6,362,464 people in Brazil.

#676among Topic in Brazil#78in Food & Beverages

The average Pizza delivery fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza delivery profile in Brazil.

Audience size
6.4M
in Brazil
Gender
61.7%♀
38.3% male
Age
38.8
average years
Country rank
#1001
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza delivery fans

61.7% are female, 38.3% are male, average age 38.8.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Pizza delivery audience in Brazil
MetricValue
Female61.7%
Male38.3%
Average age38.8
Estimated audience size6,362,464
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Pizza delivery audience in Brazil
Age bracketShare%
16-1917%
20-2924%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Pizza delivery audience comes from Brazil.

Worldwide audience distribution share by country for Pizza delivery
CountryShare
United States16.9%
Brazil9.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza delivery audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Pizza delivery fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~200K2.32×
02Santa Catarina~400K1.50×
03Rio Grande do Sul~500K1.31×
04Goiás~300K1.11×
05Maranhão~200K1.09×
06Tocantins~50K1.09×
07Roraima~20K1.09×
08Amapá~20K1.07×
09Rondônia~60K1.04×
10Alagoas~100K1.03×
11Ceará~300K1.02×
12Bahia~400K0.96×
13Pará~200K0.96×
14Sergipe~60K0.96×
15Acre~20K0.95×
16Mato Grosso~100K0.93×
17Rio Grande do Norte~100K0.91×
18Paraíba~100K0.89×
19Pernambuco~200K0.85×
20Federal District~90K0.85×
21Piauí~70K0.79×
22Rio de Janeiro~500K0.78×
23Amazonas~90K0.78×
24Minas Gerais~500K0.77×
25Espírito Santo~100K0.76×
26Paraná~300K0.71×
27São Paulo~1M0.67×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Pizza delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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