Rascasse Audience Intelligence

Pizza delivery Audience in United States

A data profile of the people who buy, follow and care about Pizza delivery in United States — modelled from more than twelve digital signal sources. Pizza delivery has an estimated audience of 10,991,617 people in United States.

#2116among Topic in United States#253in Food & Beverages

The average Pizza delivery fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Papa John's Pizza, Little Caesars, Pizza Hut, with strongest over-indexing on Papa John's Pizza (4.87× the country average).

Demographically, the Pizza delivery audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pizza delivery fan in United States is balanced, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Papa John's Pizza.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza delivery profile in United States.

Audience size
11M
in United States
Gender
54.6%♀
45.4% male
Age
38.1
average years
Country rank
#3259
Topic in United States
Fig. 01

Search interest · 12-month trend

+529%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza delivery fans

54.6% are female, 45.4% are male, average age 38.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Pizza delivery audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.1
Estimated audience size10,991,617
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Pizza delivery audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4917%
50+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Pizza delivery audience comes from United States.

Worldwide audience distribution share by country for Pizza delivery
CountryShare
United States16.9%
Brazil9.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza delivery audience in United States is strongest.

Fig. 05

Top regions by affinity

Pizza delivery fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.60×
02Indiana~300K1.42×
03Iowa~100K1.38×
04Kansas~100K1.36×
05Ohio~400K1.33×
06Tennessee~300K1.30×
07West Virginia~70K1.29×
08Montana~40K1.27×
09Missouri~200K1.26×
10Delaware~40K1.25×
11North Dakota~30K1.21×
12Georgia~400K1.20×
13South Carolina~200K1.20×
14North Carolina~400K1.18×
15Alabama~200K1.16×
16South Dakota~30K1.15×
17Alaska~30K1.14×
18Florida~800K1.11×
19Nebraska~60K1.11×
20Wisconsin~200K1.08×
21Colorado~200K1.06×
22Minnesota~200K1.05×
23Mississippi~90K1.05×
24Michigan~300K1.03×
25Arkansas~90K0.99×
26Virginia~300K0.98×
27Idaho~50K0.97×
28Maryland~200K0.95×
29Oregon~100K0.95×
30New Hampshire~40K0.95×
31Louisiana~100K0.94×
32Connecticut~100K0.94×
33Wyoming~20K0.94×
34Oklahoma~100K0.93×
35Texas~900K0.92×
36Washington~200K0.92×
37Illinois~300K0.91×
38Arizona~200K0.91×
39Nevada~100K0.91×
40New Mexico~50K0.91×
41Pennsylvania~300K0.88×
42Hawaii~40K0.87×
43Utah~80K0.83×
44Rhode Island~30K0.83×
45California~1M0.80×
46Washington, District of Columbia~20K0.69×
47Massachusetts~100K0.62×
48Maine~20K0.62×
49New York~400K0.60×
50New Jersey~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Pizza delivery, United States
0.57×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza delivery audience
#·InterestCategoryAffinity×
01Mountain Mike's PizzaFood & Beverages9.72×
02Yard HouseFood & Beverages6.55×
03Marco's PizzaFood & Beverages5.78×
04Papa John's PizzaFood & Beverages4.87×
05Little CaesarsFood & Beverages4.37×
06St. Louis CardinalsSports3.50×
07Oklahoma City ThunderSports3.10×
08Pizza HutFood & Beverages3.04×
09Panda ExpressFood & Beverages2.84×
10Domino's PizzaFood & Beverages2.83×
11Popeyes Louisiana KitchenFood & Beverages2.52×
12DoordashFood & Beverages2.50×
13Take-outFood & Beverages2.43×
14Delivery (commerce)Food & Beverages2.38×
15WingstopFood & Beverages2.23×
16PizzaFood & Beverages2.01×
17SubwayFood & Beverages1.86×
18Burger KingFood & Beverages1.71×
19McDonald'sFood & Beverages1.64×
20Fast foodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza delivery audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.88×
Urban LifestyleOPEN1.60×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza delivery audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.00×
DIY MentalityTHRILL1.04×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pizza delivery have in United States?

Pizza delivery has an estimated audience of 10,991,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pizza delivery fans?

54.6% of Pizza delivery fans are female, 45.4% are male, with an average age of 38.1 years.

03

Which brands do Pizza delivery fans like most?

Pizza delivery fans show strongest brand affinity for Papa John's Pizza (4.87×), Little Caesars (4.37×), and Pizza Hut (3.04×) over the country average.

04

Where do Pizza delivery fans live in United States?

Pizza delivery fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Pizza delivery fans also like?

Beyond Pizza delivery itself, the audience over-indexes on Little Caesars (4.37×), Pizza Hut (3.04×), Yard House (6.55×), and Marco's Pizza (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pizza delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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