Pizza delivery Audience in United States

Pizza delivery logo

Pizza delivery has an estimated audience of 10,991,617 people in United States. 54.6% are female, 45.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Little Caesars, Pizza Hut, Yard House, Panda Express, Oklahoma City Thunder.

The average Pizza delivery fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Little Caesars, Pizza Hut, Yard House, with strongest over-indexing on Little Caesars (4.37× the country average). Demographically, the Pizza delivery audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pizza delivery fans

Demographic split for Pizza delivery audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.1
Estimated audience size10,991,617

Audience persona

The typical Pizza delivery fan in United States is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for Pizza delivery in United States
RegionReachAffinity
California943,0630.78×
Texas846,6680.9×
Florida787,4231.06×
New York447,6080.73×
Ohio425,8991.26×
Pennsylvania391,3431.06×
North Carolina379,0181.15×
Georgia332,4810.98×
Illinois326,2090.89×
Michigan294,9141.03×
Tennessee252,1101.14×
Virginia240,7480.9×
Indiana233,5611.16×
Washington229,5321.04×
Colorado216,4011.25×
Wisconsin207,5491.26×
Missouri199,2121.12×
Arizona191,6740.85×
South Carolina189,5821.15×
New Jersey182,7510.65×
Minnesota179,8001.14×
Massachusetts172,6560.8×
Maryland162,3890.86×
Kentucky153,8561.12×
Oregon140,8511.12×
Alabama133,6230.87×
Connecticut132,5711.2×
Louisiana122,6990.87×
Oklahoma114,4100.94×
Kansas106,8111.23×
Iowa106,1011.17×
Nevada93,5270.88×
Arkansas81,0900.9×
Mississippi77,3880.85×
Utah72,4900.74×
Nebraska59,7181.08×
Idaho59,1001.07×
West Virginia57,6331.13×
New Mexico51,9350.94×
New Hampshire50,5551.17×
Montana47,1891.55×
Hawaii41,3490.88×
Rhode Island34,0060.97×
Alaska28,1991.2×
Maine27,0880.69×
Delaware26,9250.89×
South Dakota25,8941.02×
North Dakota25,1191.11×
Washington, District of Columbia23,8650.72×
Vermont13,7810.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pizza delivery audience
BrandAffinityCategory
Little Caesars4.37×Food & Beverages
Pizza Hut3.04×Food & Beverages
Yard House6.55×Food & Beverages
Panda Express2.84×Food & Beverages
Oklahoma City Thunder3.1×Sports
Take-out2.43×Food & Beverages
Doordash2.5×Food & Beverages
Wingstop2.23×Food & Beverages
Mountain Mike's Pizza9.72×Food & Beverages
St. Louis Cardinals3.5×Sports
Delivery (commerce)2.38×Food & Beverages
Xabi Alonso10.53×Sports
Subway1.86×Food & Beverages
Fast food1.55×Food & Beverages
Pizza2.01×Food & Beverages
Online food ordering2.88×Food & Beverages
Burger King1.71×Food & Beverages
Instant messaging1.61×Internet & Social Media
Texas Roadhouse1.6×Food & Beverages
Saturday1.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pizza delivery audience
TraitClusterScore
Luxury OrientationPREMIUM2.08
Risk AppetiteTHRILL2.06
Urban LifestyleOPEN1.84
LGBTQ+ IdentityOPEN1.51
IndulgenceJOY1.42
Social Media UsageJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Pizza delivery
CountryShare
United States16.9%
Brazil9.8%
United Kingdom5.6%

See Pizza delivery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pizza delivery have in United States?

Pizza delivery has an estimated audience of 10,991,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Pizza delivery fans?

54.6% of Pizza delivery fans are female, 45.4% are male, with an average age of 38.1 years.

Which brands do Pizza delivery fans like most?

Pizza delivery fans show strongest brand affinity for Little Caesars (4.37×), Pizza Hut (3.04×), and Yard House (6.55×) over the country average.

Where do Pizza delivery fans live in United States?

Pizza delivery fans in United States are most concentrated in California (reach 943,063), Texas (reach 846,668), and Florida (reach 787,423). These three regions account for the largest share of the active audience.

What other brands do Pizza delivery fans also like?

Beyond Pizza delivery itself, the audience over-indexes on Pizza Hut (3.04×), Yard House (6.55×), Panda Express (2.84×), and Oklahoma City Thunder (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.