Doordash Audience in United States

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Doordash has an estimated audience of 38,592,540 people in United States. 51.0% are female, 49.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Wawa Inc., Olive Garden, Kroger, Dollar General, Dollar Tree.

The average Doordash fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wawa Inc., Olive Garden, Kroger, with strongest over-indexing on Wawa Inc. (2.76× the country average). Demographically, the Doordash audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Doordash fans

Demographic split for Doordash audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.9
Estimated audience size38,592,540

Audience persona

The typical Doordash fan in United States is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for Doordash in United States
RegionReachAffinity
California4,142,6800.98×
Texas3,376,6991.02×
Florida2,463,8790.94×
Ohio1,616,2711.36×
New York1,597,9100.74×
North Carolina1,397,6071.2×
Georgia1,362,6171.15×
Pennsylvania1,195,2130.92×
Michigan1,172,8441.16×
Illinois1,137,9580.89×
Virginia987,4591.05×
Tennessee957,4811.24×
Indiana866,3781.23×
New Jersey816,7700.83×
Missouri770,0571.24×
Washington730,9100.94×
Maryland727,7771.1×
Massachusetts702,5340.92×
Arizona689,5840.88×
South Carolina680,9421.17×
Alabama671,6781.25×
Colorado616,3911.01×
Louisiana611,9471.23×
Kentucky609,5701.26×
Wisconsin588,0031.01×
Minnesota525,3570.95×
Oregon513,0831.16×
Oklahoma497,6511.16×
Mississippi369,9111.16×
Utah364,7141.06×
Arkansas364,4731.15×
Nevada309,4610.83×
Connecticut306,1540.79×
Kansas297,4520.98×
Iowa282,3850.89×
New Mexico200,3421.04×
Idaho192,1030.99×
Nebraska176,8040.91×
West Virginia170,3950.95×
New Hampshire127,0810.84×
Delaware121,4091.14×
Rhode Island118,6870.97×
Maine118,6150.86×
Montana100,6280.94×
Washington, District of Columbia98,5480.85×
Hawaii89,3060.54×
North Dakota76,2830.96×
South Dakota75,1150.84×
Alaska74,4930.9×
Wyoming50,3050.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doordash audience
BrandAffinityCategory
Wawa Inc.2.76×Shopping
Olive Garden2.77×Food & Beverages
Kroger2×Food & Beverages
Dollar General1.57×Shopping
Dollar Tree1.61×Shopping
Khan Academy3.32×Business & Career
Panera Bread1.98×Food & Beverages
Taco Bell1.57×Food & Beverages
Wingstop1.77×Food & Beverages
Panda Express1.79×Food & Beverages
GrubHub3.63×Food & Beverages
Publix1.88×Shopping
Buffalo Wild Wings1.76×Food & Beverages
Nashville (2012 TV series)4.7×Movies & TV
Popeyes Louisiana Kitchen2.46×Food & Beverages
Chipotle Mexican Grill1.65×Food & Beverages
Little Caesars1.67×Food & Beverages
QuikTrip2.05×Shopping
SeaWorld Orlando3.21×Travel & Leisure
Waffle House1.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doordash audience
TraitClusterScore
IndulgenceJOY3.35
Urban LifestyleOPEN2.65
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.32
LGBTQ+ IdentityOPEN1.22
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Doordash
CountryShare
United States84.9%
Canada5.7%
Australia3.3%

See Doordash audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Doordash have in United States?

Doordash has an estimated audience of 38,592,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Doordash fans?

51.0% of Doordash fans are female, 49.0% are male, with an average age of 34.9 years.

Which brands do Doordash fans like most?

Doordash fans show strongest brand affinity for Wawa Inc. (2.76×), Olive Garden (2.77×), and Kroger (2×) over the country average.

Where do Doordash fans live in United States?

Doordash fans in United States are most concentrated in California (reach 4,142,680), Texas (reach 3,376,699), and Florida (reach 2,463,879). These three regions account for the largest share of the active audience.

What other brands do Doordash fans also like?

Beyond Doordash itself, the audience over-indexes on Olive Garden (2.77×), Kroger (2×), Dollar General (1.57×), and Dollar Tree (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doordash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.