Rascasse Audience Intelligence

Doordash Target Market in United States

A data profile of the people who buy, follow and care about Doordash in United States — modelled from more than twelve digital signal sources. Doordash has an estimated audience of 41,343,316 people in United States.

#57among Brand in United States#54in Food & Beverages

The average Doordash fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wawa Inc., Olive Garden, Popeyes Louisiana Kitchen, with strongest over-indexing on Wawa Inc. (2.76× the country average).

Demographically, the Doordash audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doordash fan in United States is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Wawa Inc..

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doordash profile in United States.

Audience size
41.3M
in United States
Gender
51.0%♀
49.0% male
Age
34.9
average years
Country rank
#547
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Doordash

51.0% are female, 49.0% are male, average age 34.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Doordash audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.9
Estimated audience size41,343,316
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Doordash audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Doordash audience comes from United States.

Worldwide audience distribution share by country for Doordash
CountryShare
United States85.5%
Canada5.4%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doordash audience in United States is strongest.

Fig. 05

Top regions by affinity

Doordash customers by region in United States
#RegionReachAffinity×
01Ohio~1.5M1.33×
02Louisiana~600K1.29×
03Kentucky~600K1.28×
04Alabama~700K1.27×
05Mississippi~400K1.27×
06Missouri~800K1.26×
07Arkansas~400K1.23×
08Tennessee~900K1.22×
09South Carolina~700K1.22×
10Indiana~900K1.21×
11North Carolina~1.5M1.18×
12Georgia~1.5M1.16×
13Delaware~100K1.16×
14Michigan~1M1.15×
15Oklahoma~500K1.15×
16Maryland~700K1.11×
17Oregon~500K1.08×
18New Mexico~200K1.05×
19West Virginia~200K1.04×
20Utah~400K1.02×
21Rhode Island~100K1.01×
22Virginia~900K1.00×
23Idaho~200K1.00×
24Wisconsin~600K0.99×
25Kansas~300K0.98×
26North Dakota~80K0.98×
27Texas~3M0.96×
28Colorado~600K0.96×
29Montana~100K0.95×
30Alaska~80K0.95×
31Wyoming~50K0.95×
32Minnesota~500K0.93×
33Nebraska~200K0.93×
34California~4M0.92×
35Pennsylvania~1M0.91×
36Florida~2.5M0.90×
37Massachusetts~700K0.90×
38Iowa~300K0.90×
39Arizona~700K0.88×
40Washington~700K0.88×
41Maine~100K0.86×
42New Hampshire~100K0.85×
43South Dakota~80K0.85×
44Illinois~1M0.84×
45Nevada~300K0.84×
46Washington, District of Columbia~100K0.82×
47New Jersey~800K0.80×
48Connecticut~300K0.78×
49New York~1.5M0.71×
50Hawaii~90K0.53×
Fig. 06

Affinity by region

Affinity by region — Doordash, United States
0.53×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doordash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doordash audience
#·InterestCategoryAffinity×
01Nashville (2012 TV series)Movies & TV4.70×
02GrubHubFood & Beverages3.63×
03Khan AcademyBusiness & Career3.32×
04Olive GardenFood & Beverages2.77×
05Wawa Inc.Shopping2.76×
06Popeyes Louisiana KitchenFood & Beverages2.46×
07Jersey Mike's SubsFood & Beverages2.37×
08QuikTripShopping2.05×
09KrogerFood & Beverages2.00×
10Panera BreadFood & Beverages1.98×
11PublixShopping1.88×
12Panda ExpressFood & Beverages1.79×
13WingstopFood & Beverages1.77×
14Buffalo Wild WingsFood & Beverages1.76×
15Little CaesarsFood & Beverages1.67×
16Chipotle Mexican GrillFood & Beverages1.65×
17Dollar TreeShopping1.61×
18Dollar GeneralShopping1.57×
19Taco BellFood & Beverages1.57×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doordash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doordash audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Urban LifestyleOPEN1.33×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doordash audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
DIY MentalityTHRILL0.96×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Doordash's target market in United States?

Doordash's target market in United States covers an estimated 41,343,316 people, concentrated in California and Texas.

02

What is the gender split and age of Doordash customers?

51.0% of the Doordash audience are female, 49.0% are male, with an average age of 34.9 years.

03

Which brands do Doordash fans like most?

Doordash fans show strongest brand affinity for Wawa Inc. (2.76×), Olive Garden (2.77×), and Popeyes Louisiana Kitchen (2.46×) over the country average.

04

Where do Doordash fans live in United States?

Doordash fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Doordash fans also like?

Beyond Doordash itself, the audience over-indexes on Olive Garden (2.77×), Popeyes Louisiana Kitchen (2.46×), Kroger (2×), and Dollar General (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Doordash audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Doordash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →