Panda Express Audience in United States

Panda Express logo

Panda Express has an estimated audience of 41,204,599 people in United States. 54.7% are female, 45.3% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Forrest Gump, Cold Stone Creamery, Subway, Voodoo Doughnut, Taco Bell.

The average Panda Express fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Forrest Gump, Cold Stone Creamery, Subway, with strongest over-indexing on Forrest Gump (28.07× the country average). Demographically, the Panda Express audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Panda Express fans

Demographic split for Panda Express audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.1
Estimated audience size41,204,599

Audience persona

The typical Panda Express fan in United States is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Forrest Gump.

Top regions in United States

Top regions ranked by reach for Panda Express in United States
RegionReachAffinity
California8,727,9101.93×
Texas5,848,7231.65×
Florida3,028,5771.09×
Illinois1,832,9441.34×
Georgia1,561,2791.23×
Arizona1,478,1171.76×
Ohio1,228,0810.97×
Michigan1,201,7021.12×
Washington1,186,0631.43×
Virginia1,032,9411.03×
Indiana1,027,7061.37×
North Carolina989,2420.8×
Tennessee985,2651.19×
New York911,9450.4×
Nevada879,7272.21×
Colorado829,0691.28×
Missouri817,0831.23×
Oregon766,0701.62×
Maryland721,2501.02×
Utah699,2541.9×
Pennsylvania694,0760.5×
Oklahoma674,1531.47×
New Jersey634,2570.61×
Wisconsin560,1300.9×
South Carolina505,0700.81×
Minnesota472,6710.8×
Alabama459,8000.8×
Louisiana445,6820.84×
Kentucky369,7990.72×
Kansas365,5891.13×
New Mexico365,1301.77×
Idaho355,9241.72×
Arkansas317,0260.93×
Hawaii310,8221.75×
Iowa290,8560.86×
Massachusetts279,1530.34×
Nebraska240,4601.16×
Mississippi171,5520.51×
Connecticut139,8780.34×
Montana125,8421.1×
West Virginia84,4660.44×
Washington, District of Columbia82,7790.67×
Delaware81,4530.72×
Alaska69,8350.79×
North Dakota63,3340.75×
South Dakota47,5670.5×
Rhode Island47,1130.36×
New Hampshire39,4350.24×
Wyoming34,0450.56×
Maine34,0100.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panda Express audience
BrandAffinityCategory
Forrest Gump28.07×Movies & TV
Cold Stone Creamery19.9×Food & Beverages
Subway7.31×Food & Beverages
Voodoo Doughnut35.98×Food & Beverages
Taco Bell6.22×Food & Beverages
Jamba Juice20.63×Food & Beverages
Johnny Rockets41.96×Food & Beverages
Red Lobster10.36×Food & Beverages
Menchie's Frozen Yogurt27.3×Food & Beverages
Karl Strauss Brewing Company49.51×Business & Career
Cinnabon20.29×Food & Beverages
Buca di Beppo31.53×Food & Beverages
Universal CityWalk38.41×Travel & Leisure
Burger King4.42×Food & Beverages
Michael Shannon21.09×Movies & TV
Hot Topic9.21×Shopping
Tommy Bahama16.05×Fashion & Accessoires
Panera Bread4.67×Food & Beverages
Starbucks3.53×Food & Beverages
Chipotle Mexican Grill4.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panda Express audience
TraitClusterScore
IndulgenceJOY1.55
Urban LifestyleOPEN1.53
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.32
Early Adopter MentalityPOWER1.27
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Panda Express
CountryShare
United States91.6%
Japan1.1%
China0.9%

See Panda Express audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Panda Express have in United States?

Panda Express has an estimated audience of 41,204,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Panda Express fans?

54.7% of Panda Express fans are female, 45.3% are male, with an average age of 37.1 years.

Which brands do Panda Express fans like most?

Panda Express fans show strongest brand affinity for Forrest Gump (28.07×), Cold Stone Creamery (19.9×), and Subway (7.31×) over the country average.

Where do Panda Express fans live in United States?

Panda Express fans in United States are most concentrated in California (reach 8,727,910), Texas (reach 5,848,723), and Florida (reach 3,028,577). These three regions account for the largest share of the active audience.

What other brands do Panda Express fans also like?

Beyond Panda Express itself, the audience over-indexes on Cold Stone Creamery (19.9×), Subway (7.31×), Voodoo Doughnut (35.98×), and Taco Bell (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panda Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.