Rascasse Audience Intelligence

Panda Express Target Market in United States

A data profile of the people who buy, follow and care about Panda Express in United States — modelled from more than twelve digital signal sources. Panda Express has an estimated audience of 42,242,417 people in United States.

#3among Restaurants in United States#54among Brand in United States#50in Food & Beverages

The average Panda Express fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Forrest Gump, Cold Stone Creamery, Subway, with strongest over-indexing on Forrest Gump (28.07× the country average).

Demographically, the Panda Express audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panda Express fan in United States is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Forrest Gump.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panda Express profile in United States.

Audience size
42.2M
in United States
Gender
54.7%♀
45.3% male
Age
37.1
average years
Country rank
#530
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Panda Express

54.7% are female, 45.3% are male, average age 37.1.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Panda Express audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.1
Estimated audience size42,242,417
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Panda Express audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

91.7%

of the worldwide Panda Express audience comes from United States.

Worldwide audience distribution share by country for Panda Express
CountryShare
United States91.7%
Japan1.1%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panda Express audience in United States is strongest.

Fig. 05

Top regions by affinity

Panda Express customers by region in United States
#RegionReachAffinity×
01Nevada~900K2.33×
02Arizona~1.5M2.01×
03Utah~700K1.99×
04California~8.5M1.85×
05Idaho~400K1.85×
06Hawaii~300K1.84×
07New Mexico~400K1.79×
08Texas~6M1.68×
09Oregon~800K1.60×
10Washington~1.5M1.55×
11Oklahoma~700K1.47×
12Illinois~2M1.34×
13Colorado~900K1.34×
14Indiana~1M1.31×
15Montana~100K1.23×
16Georgia~1.5M1.18×
17Tennessee~1M1.15×
18Kansas~400K1.14×
19Nebraska~200K1.14×
20Missouri~700K1.13×
21Florida~3M1.09×
22Michigan~1M1.03×
23Virginia~1M1.02×
24Alaska~90K1.00×
25Maryland~700K0.96×
26Arkansas~300K0.96×
27Ohio~1M0.92×
28Wisconsin~500K0.88×
29Iowa~300K0.85×
30Minnesota~500K0.83×
31Alabama~400K0.78×
32North Dakota~70K0.78×
33Louisiana~400K0.77×
34South Carolina~500K0.76×
35North Carolina~900K0.75×
36Kentucky~400K0.75×
37Washington, District of Columbia~80K0.68×
38Delaware~70K0.65×
39Wyoming~40K0.62×
40New Jersey~600K0.56×
41South Dakota~50K0.53×
42Mississippi~200K0.47×
43Pennsylvania~600K0.44×
44West Virginia~80K0.42×
45New York~800K0.36×
46Massachusetts~300K0.33×
47Rhode Island~40K0.30×
48Connecticut~100K0.27×
49New Hampshire~40K0.23×
50Maine~30K0.22×
Fig. 06

Affinity by region

Affinity by region — Panda Express, United States
0.22×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panda Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panda Express audience
#·InterestCategoryAffinity×
01Karl Strauss Brewing CompanyBusiness & Career49.51×
02Johnny RocketsFood & Beverages41.96×
03Universal CityWalkTravel & Leisure38.41×
04Voodoo DoughnutFood & Beverages35.98×
05Buca di BeppoFood & Beverages31.53×
06Forrest GumpMovies & TV28.07×
07Menchie's Frozen YogurtFood & Beverages27.30×
08Michael ShannonMovies & TV21.09×
09Jamba JuiceFood & Beverages20.63×
10CinnabonFood & Beverages20.29×
11Cold Stone CreameryFood & Beverages19.90×
12Tommy BahamaFashion & Accessoires16.05×
13Red LobsterFood & Beverages10.36×
14Hot TopicShopping9.21×
15SubwayFood & Beverages7.31×
16Taco BellFood & Beverages6.22×
17Chipotle Mexican GrillFood & Beverages4.67×
18Panera BreadFood & Beverages4.67×
19Burger KingFood & Beverages4.42×
20StarbucksFood & Beverages3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panda Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panda Express audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
Urban LifestyleOPEN1.29×
TravellingTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panda Express audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.00×
DIY MentalityTHRILL1.02×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Panda Express's target market in United States?

Panda Express's target market in United States covers an estimated 42,242,417 people, concentrated in California and Texas.

02

What is the gender split and age of Panda Express customers?

54.7% of the Panda Express audience are female, 45.3% are male, with an average age of 37.1 years.

03

Which brands do Panda Express fans like most?

Panda Express fans show strongest brand affinity for Forrest Gump (28.07×), Cold Stone Creamery (19.9×), and Subway (7.31×) over the country average.

04

Where do Panda Express fans live in United States?

Panda Express fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Panda Express fans also like?

Beyond Panda Express itself, the audience over-indexes on Cold Stone Creamery (19.9×), Subway (7.31×), Voodoo Doughnut (35.98×), and Taco Bell (6.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Panda Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Panda Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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