Tommy Bahama Audience in United States

Tommy Bahama has an estimated audience of 3,193,099 people in United States. 66.2% are female, 33.8% are male, average age 46.5. Top regions: Florida, California, Texas. Top brand affinities: Panda Express, Autism Awareness, Diabetes mellitus awareness, Microblogging, Cold Stone Creamery.

The average Tommy Bahama fan in United States is 46.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Panda Express, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Panda Express (14.61× the country average). Demographically, the Tommy Bahama audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Tommy Bahama fans

Demographic split for Tommy Bahama audience in United States
MetricValue
Female66.2%
Male33.8%
Average age46.5
Estimated audience size3,193,099

Audience persona

The typical Tommy Bahama fan in United States is more female, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Tommy Bahama in United States
RegionReachAffinity
Florida589,0962.73×
California436,1541.24×
Texas278,0871.01×
New York159,0600.89×
Illinois112,2471.06×
New Jersey96,3901.19×
Hawaii94,4596.88×
Massachusetts94,4401.5×
North Carolina89,3130.93×
Washington88,7031.38×
Pennsylvania88,6200.82×
Ohio87,9310.89×
Arizona86,7661.33×
Michigan78,4760.94×
Georgia73,9800.75×
Virginia67,1480.86×
South Carolina53,9851.12×
Minnesota52,2551.14×
Connecticut51,7731.62×
Maryland47,3870.86×
Colorado47,1360.94×
Indiana46,7550.8×
Missouri42,4920.83×
Tennessee38,1760.6×
Wisconsin36,1940.75×
Nevada36,1591.17×
Oregon33,2350.91×
Oklahoma27,2080.77×
Alabama25,9180.58×
Louisiana22,6110.55×
Kentucky22,5040.56×
Iowa19,6950.75×
Kansas19,1370.76×
New Hampshire16,0901.28×
Utah13,5890.48×
Arkansas13,0130.49×
Rhode Island11,8531.17×
Mississippi11,3380.43×
Idaho10,1930.64×
Nebraska9,9780.62×
Maine9,9720.87×
Delaware8,6160.98×
West Virginia7,8750.53×
New Mexico6,5410.41×
Montana5,7340.65×
Washington, District of Columbia5,1930.54×
South Dakota4,2350.57×
Vermont4,1610.74×
Alaska3,9710.58×
North Dakota3,3570.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tommy Bahama audience
BrandAffinityCategory
Panda Express14.61×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Cold Stone Creamery16.61×Food & Beverages
Singer-songwriter5.51×Music & Radio
Toshiba34.57×Technology & Electronics
Copa Airlines28.15×Travel & Leisure
La Roche-Posay16.98×Beauty & Wellness
Anjelica Huston23.24×Movies & TV
Income tax13.19×Business & Career
Tory Burch7.9×Fashion & Accessoires
CheapOair13.53×Travel & Leisure
Bank of America3.94×Business & Career
Forrest Gump11.25×Movies & TV
Nordstrom rack3.79×Fashion & Accessoires
Longchamp14.01×Fashion & Accessoires
Tissot14.11×Fashion & Accessoires
Designer clothing4.98×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tommy Bahama audience
TraitClusterScore
Design AffinityPREMIUM2.52
Luxury OrientationPREMIUM1.71
IndulgenceJOY1.58
Quality AwarenessPREMIUM1.42
SustainabilityBALANCE1.41
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Tommy Bahama
CountryShare
United States80.1%
Canada2.7%
Australia2.1%

See Tommy Bahama audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tommy Bahama have in United States?

Tommy Bahama has an estimated audience of 3,193,099 people in United States, concentrated in Florida and California.

What is the gender split and age of Tommy Bahama fans?

66.2% of Tommy Bahama fans are female, 33.8% are male, with an average age of 46.5 years.

Which brands do Tommy Bahama fans like most?

Tommy Bahama fans show strongest brand affinity for Panda Express (14.61×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Tommy Bahama fans live in United States?

Tommy Bahama fans in United States are most concentrated in Florida (reach 589,096), California (reach 436,154), and Texas (reach 278,087). These three regions account for the largest share of the active audience.

What other brands do Tommy Bahama fans also like?

Beyond Tommy Bahama itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Cold Stone Creamery (16.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tommy Bahama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.