Renaissance Hotels Audience in United States

Renaissance Hotels logo

Renaissance Hotels has an estimated audience of 466,814 people in United States. 62.1% are female, 37.9% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Hostelling International, Bank of America, Sideways, TransUnion, Anjelica Huston.

The average Renaissance Hotels fan in United States is 43.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hostelling International, Bank of America, Sideways, with strongest over-indexing on Hostelling International (353.78× the country average). Demographically, the Renaissance Hotels audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Renaissance Hotels fans

Demographic split for Renaissance Hotels audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size466,814

Audience persona

The typical Renaissance Hotels fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Renaissance Hotels in United States
RegionReachAffinity
Texas39,2530.98×
California33,6950.66×
Florida31,4701×
New York25,3800.97×
Arizona25,2782.65×
North Carolina20,6361.47×
Missouri20,4852.72×
Alabama19,5112.99×
Illinois19,2731.24×
Ohio19,0851.33×
Pennsylvania19,0751.21×
Virginia17,5131.54×
Georgia15,9571.11×
Oklahoma14,2912.76×
Hawaii13,0606.51×
Maryland12,6321.57×
Louisiana12,0382×
Nevada10,0012.22×
New Jersey8,9190.75×
Colorado8,8661.21×
Washington8,7840.94×
Wisconsin7,6001.08×
Massachusetts6,6480.72×
Michigan6,4970.53×
Tennessee5,5620.59×
Minnesota5,1580.77×
Indiana4,2390.5×
South Carolina3,6030.51×
Kentucky2,9140.5×
Connecticut1,9350.41×
Mississippi1,8050.47×
Iowa1,7500.45×
Rhode Island1,5641.05×
Oregon1,3780.26×
Arkansas1,3450.35×
Washington, District of Columbia1,1370.81×
Kansas1,1000.3×
West Virginia9460.44×
Utah9010.22×
Nebraska6640.28×
New Hampshire6540.36×
New Mexico5820.25×
Idaho5480.23×
Delaware4650.36×
Maine4440.27×
Montana2900.22×
South Dakota2820.26×
North Dakota2710.28×
Alaska2300.23×
Wyoming1780.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Renaissance Hotels audience
BrandAffinityCategory
Hostelling International353.78×Travel & Leisure
Bank of America39.3×Business & Career
Sideways217.23×Movies & TV
TransUnion130.42×Technology & Electronics
Anjelica Huston192.58×Movies & TV
CheapOair111.82×Travel & Leisure
CDW250×Technology & Electronics
Laura Dern120.47×Movies & TV
V for Vendetta (film)153.67×Movies & TV
Omio401.4×Travel & Leisure
Super 8 (film)110.11×Movies & TV
Copa Airlines130.37×Travel & Leisure
Shawn Johnson180.68×Sports
Aetna63.88×Business & Career
Discover Card153.22×Shopping
Mauna Kea Beach Hotel353.96×
The A-Team158.98×Movies & TV
Pitney Bowes151.6×Technology & Electronics
Hotel Tonight121.07×Travel & Leisure
Liberty Travel339.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Renaissance Hotels audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Luxury OrientationPREMIUM1.75
IndulgenceJOY1.6
TravellingTHRILL1.47
Family OrientationCONSERVATISM1.41
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Renaissance Hotels
CountryShare
United States37.0%
China16.0%
Malaysia4.8%

See Renaissance Hotels audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Renaissance Hotels have in United States?

Renaissance Hotels has an estimated audience of 466,814 people in United States, concentrated in Texas and California.

What is the gender split and age of Renaissance Hotels fans?

62.1% of Renaissance Hotels fans are female, 37.9% are male, with an average age of 43.3 years.

Which brands do Renaissance Hotels fans like most?

Renaissance Hotels fans show strongest brand affinity for Hostelling International (353.78×), Bank of America (39.3×), and Sideways (217.23×) over the country average.

Where do Renaissance Hotels fans live in United States?

Renaissance Hotels fans in United States are most concentrated in Texas (reach 39,253), California (reach 33,695), and Florida (reach 31,470). These three regions account for the largest share of the active audience.

What other brands do Renaissance Hotels fans also like?

Beyond Renaissance Hotels itself, the audience over-indexes on Bank of America (39.3×), Sideways (217.23×), TransUnion (130.42×), and Anjelica Huston (192.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Renaissance Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.