Rascasse Audience Intelligence

Renaissance Hotels Target Market in United States

A data profile of the people who buy, follow and care about Renaissance Hotels in United States — modelled from more than twelve digital signal sources. Renaissance Hotels has an estimated audience of 425,427 people in United States.

#105among Hotel in United States#4155among Brand in United States#3290in Travel & Leisure

The average Renaissance Hotels fan in United States is 43.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hostelling International, TransUnion, Bank of America, with strongest over-indexing on Hostelling International (353.78× the country average).

Demographically, the Renaissance Hotels audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Renaissance Hotels fan in United States is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renaissance Hotels profile in United States.

Audience size
425K
in United States
Gender
62.1%♀
37.9% male
Age
43.3
average years
Country rank
#40192
Brand in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Renaissance Hotels

62.1% are female, 37.9% are male, average age 43.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Renaissance Hotels audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size425,427
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Renaissance Hotels audience in United States
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Renaissance Hotels audience comes from United States.

Worldwide audience distribution share by country for Renaissance Hotels
CountryShare
United States34.5%
China16.4%
Malaysia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renaissance Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Renaissance Hotels customers by region in United States
#RegionReachAffinity×
01Hawaii~10K5.95×
02Alabama~20K3.31×
03Missouri~20K3.09×
04Oklahoma~20K2.99×
05Nevada~10K2.50×
06Arizona~20K2.39×
07Louisiana~10K2.11×
08Maryland~10K1.67×
09North Carolina~20K1.52×
10Virginia~20K1.52×
11Ohio~20K1.35×
12Wisconsin~8K1.17×
13Illinois~20K1.15×
14Washington~10K1.15×
15Colorado~8K1.15×
16Rhode Island~2K1.15×
17Pennsylvania~20K1.11×
18Georgia~10K1.01×
19Florida~30K0.94×
20New York~20K0.91×
21Texas~40K0.90×
22Washington, District of Columbia~1K0.90×
23Tennessee~7K0.76×
24Massachusetts~7K0.75×
25Minnesota~5K0.75×
26New Jersey~8K0.71×
27Alaska<1K0.71×
28Vermont<1K0.69×
29North Dakota<1K0.67×
30South Dakota<1K0.65×
31California~30K0.62×
32Montana<1K0.62×
33Kentucky~3K0.59×
34West Virginia~1K0.59×
35Delaware<1K0.59×
36Mississippi~2K0.58×
37Michigan~7K0.56×
38Iowa~2K0.56×
39New Hampshire~1K0.56×
40Indiana~5K0.55×
41Maine<1K0.55×
42South Carolina~4K0.54×
43Idaho~1K0.52×
44Nebraska~1K0.50×
45New Mexico~1K0.50×
46Connecticut~2K0.49×
47Arkansas~2K0.49×
48Kansas~2K0.46×
49Utah~2K0.40×
50Oregon~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Renaissance Hotels, United States
0.38×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renaissance Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renaissance Hotels audience
#·InterestCategoryAffinity×
01OmioTravel & Leisure401.40×
02Mauna Kea Beach HotelPOI353.96×
03Hostelling InternationalTravel & Leisure353.78×
04CDWTechnology & Electronics250.00×
05Hope Springs (2012 film)Movies & TV239.03×
06SidewaysMovies & TV217.23×
07Anjelica HustonMovies & TV192.58×
08Shawn JohnsonSports180.68×
09The A-TeamMovies & TV158.98×
10V for Vendetta (film)Movies & TV153.67×
11Pitney BowesTechnology & Electronics151.60×
12HRSTravel & Leisure135.42×
13TransUnionTechnology & Electronics130.42×
14Copa AirlinesTravel & Leisure130.37×
15Hotel TonightTravel & Leisure121.07×
16Laura DernMovies & TV120.47×
17CheapOairTravel & Leisure111.82×
18Super 8 (film)Movies & TV110.11×
19AetnaBusiness & Career63.88×
20Bank of AmericaBusiness & Career39.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renaissance Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renaissance Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.81×
MindfulnessBALANCE2.54×
Quality AwarenessPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renaissance Hotels audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.16×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Renaissance Hotels's target market in United States?

Renaissance Hotels's target market in United States covers an estimated 425,427 people, concentrated in Texas and California.

02

What is the gender split and age of Renaissance Hotels customers?

62.1% of the Renaissance Hotels audience are female, 37.9% are male, with an average age of 43.3 years.

03

Which brands do Renaissance Hotels fans like most?

Renaissance Hotels fans show strongest brand affinity for Hostelling International (353.78×), TransUnion (130.42×), and Bank of America (39.3×) over the country average.

04

Where do Renaissance Hotels fans live in United States?

Renaissance Hotels fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Renaissance Hotels fans also like?

Beyond Renaissance Hotels itself, the audience over-indexes on TransUnion (130.42×), Bank of America (39.3×), Sideways (217.23×), and Anjelica Huston (192.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Renaissance Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Renaissance Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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