Rascasse Audience Intelligence

Hyatt Target Market in United States

A data profile of the people who buy, follow and care about Hyatt in United States — modelled from more than twelve digital signal sources. Hyatt has an estimated audience of 6,313,460 people in United States.

#3among Hotel in United States#571among Brand in United States#459in Travel & Leisure

The average Hyatt fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Travel Adventures, South Africa, Safari lodge, with strongest over-indexing on Travel Adventures (9.19× the country average).

Demographically, the Hyatt audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyatt fan in United States is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyatt profile in United States.

Audience size
6.3M
in United States
Gender
58.0%♀
42.0% male
Age
45.1
average years
Country rank
#5490
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hyatt

58.0% are female, 42.0% are male, average age 45.1.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Hyatt audience in United States
MetricValue
Female58.0%
Male42.0%
Average age45.1
Estimated audience size6,313,460
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Hyatt audience in United States
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4929%
50+30%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Hyatt audience comes from United States.

Worldwide audience distribution share by country for Hyatt
CountryShare
United States34.0%
China9.9%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyatt audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyatt customers by region in United States
#RegionReachAffinity×
01Hawaii~70K2.60×
02Washington, District of Columbia~40K2.26×
03California~1.5M2.21×
04Washington~200K1.95×
05Colorado~100K1.50×
06Illinois~300K1.49×
07Virginia~200K1.42×
08New York~500K1.40×
09New Jersey~200K1.37×
10Texas~700K1.31×
11Massachusetts~200K1.29×
12Utah~70K1.29×
13Maryland~100K1.25×
14Nevada~70K1.20×
15Florida~500K1.19×
16Arizona~100K1.13×
17Georgia~200K1.11×
18Oregon~80K1.07×
19Connecticut~70K1.07×
20Delaware~20K1.06×
21North Carolina~200K0.99×
22Alaska~10K0.95×
23Pennsylvania~200K0.89×
24South Carolina~80K0.89×
25New Mexico~30K0.89×
26Kansas~40K0.86×
27Tennessee~100K0.85×
28Michigan~100K0.82×
29Wisconsin~80K0.82×
30Minnesota~70K0.82×
31Ohio~200K0.81×
32Indiana~90K0.80×
33Missouri~80K0.80×
34Louisiana~60K0.73×
35Rhode Island~10K0.73×
36Iowa~40K0.71×
37Idaho~20K0.70×
38Nebraska~20K0.70×
39Vermont~8K0.69×
40New Hampshire~20K0.67×
41Kentucky~50K0.65×
42Wyoming~6K0.64×
43Oklahoma~40K0.63×
44Alabama~50K0.57×
45Montana~10K0.57×
46Arkansas~30K0.56×
47Maine~10K0.56×
48South Dakota~8K0.55×
49Mississippi~20K0.48×
50West Virginia~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Hyatt, United States
0.42×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyatt audience
#·InterestCategoryAffinity×
01Safari lodgeTravel & Leisure44.32×
02City SightseeingTravel & Leisure41.45×
03Manchester Grand Hyatt HotelTravel & Leisure31.41×
04MalawiTravel & Leisure15.98×
05South AfricaTravel & Leisure14.37×
06Weekend GetawayTravel & Leisure13.33×
07NamibiaTravel & Leisure12.65×
08BotswanaTravel & Leisure12.47×
09New YorkTravel & Leisure10.60×
10Travel AdventuresTravel & Leisure9.19×
11New ZealandTravel & Leisure6.14×
12AfricaTravel & Leisure5.43×
13U-HaulBusiness & Career5.25×
14AustraliaTravel & Leisure4.48×
15The UPS StoreShopping3.82×
16Las VegasTravel & Leisure3.35×
17NatureHome & Garden2.20×
18U.S. stateTravel & Leisure2.12×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyatt audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.11×
Quality AwarenessPREMIUM3.33×
IndulgenceJOY2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyatt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Early Adopter MentalityPOWER0.98×
Social Media UsageJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hyatt's target market in United States?

Hyatt's target market in United States covers an estimated 6,313,460 people, concentrated in California and Texas.

02

What is the gender split and age of Hyatt customers?

58.0% of the Hyatt audience are female, 42.0% are male, with an average age of 45.1 years.

03

Which brands do Hyatt fans like most?

Hyatt fans show strongest brand affinity for Travel Adventures (9.19×), South Africa (14.37×), and Safari lodge (44.32×) over the country average.

04

Where do Hyatt fans live in United States?

Hyatt fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hyatt fans also like?

Beyond Hyatt itself, the audience over-indexes on South Africa (14.37×), Safari lodge (44.32×), City Sightseeing (41.45×), and Australia (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Hyatt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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