Hyatt Audience in United States

Hyatt logo

Hyatt has an estimated audience of 6,208,981 people in United States. 58.0% are female, 42.0% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Travel Adventures, South Africa, Safari lodge, City Sightseeing, Australia.

The average Hyatt fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Travel Adventures, South Africa, Safari lodge, with strongest over-indexing on Travel Adventures (9.19× the country average). Demographically, the Hyatt audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Hyatt fans

Demographic split for Hyatt audience in United States
MetricValue
Female58.0%
Male42.0%
Average age45.1
Estimated audience size6,208,981

Audience persona

The typical Hyatt fan in United States is more female, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Travel Adventures.

Top regions in United States

Top regions ranked by reach for Hyatt in United States
RegionReachAffinity
California1,569,2212.3×
Texas751,9191.41×
Florida523,2891.24×
New York497,7791.43×
Illinois320,1421.55×
Washington238,9521.92×
Georgia227,2121.19×
Virginia223,1191.48×
New Jersey217,7061.38×
North Carolina190,5521.02×
Pennsylvania190,4580.91×
Ohio161,7420.85×
Massachusetts160,3251.31×
Colorado149,5971.53×
Arizona142,7491.13×
Michigan137,9390.85×
Maryland135,7881.27×
Tennessee106,7690.86×
Indiana91,8080.81×
South Carolina86,4870.93×
Missouri81,6100.82×
Wisconsin77,5720.83×
Oregon75,9601.07×
Minnesota75,4860.85×
Utah72,7211.31×
Nevada72,1161.2×
Connecticut68,6171.1×
Hawaii66,7872.5×
Louisiana59,2440.74×
Kentucky51,4590.66×
Alabama46,2520.53×
Oklahoma45,3160.66×
Kansas43,4880.89×
Washington, District of Columbia43,2702.32×
Iowa35,4760.69×
Arkansas27,7520.54×
New Mexico27,3450.88×
Nebraska21,0940.68×
Mississippi21,0640.41×
Idaho19,9910.64×
Delaware17,8691.04×
New Hampshire14,3280.59×
Rhode Island13,8360.7×
Maine11,5700.52×
Alaska11,1790.84×
West Virginia9,6060.33×
Montana7,1210.41×
Vermont6,6100.61×
South Dakota6,2880.44×
North Dakota4,6090.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyatt audience
BrandAffinityCategory
Travel Adventures9.19×Travel & Leisure
South Africa14.37×Travel & Leisure
Safari lodge44.32×Travel & Leisure
City Sightseeing41.45×Travel & Leisure
Australia4.48×Travel & Leisure
Africa5.43×Travel & Leisure
The UPS Store3.82×Shopping
Manchester Grand Hyatt Hotel31.41×Travel & Leisure
Weekend Getaway13.33×Travel & Leisure
U-Haul5.25×Business & Career
Namibia12.65×Travel & Leisure
Food and drink1.7×Food & Beverages
Botswana12.47×Travel & Leisure
Las Vegas3.35×Travel & Leisure
Nature2.2×Home & Garden
New Zealand6.14×Travel & Leisure
New York10.6×Travel & Leisure
U.S. state2.12×Travel & Leisure
Malawi15.98×Travel & Leisure
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyatt audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Quality AwarenessPREMIUM2.15
TravellingTHRILL1.83
Design AffinityPREMIUM1.7
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Hyatt
CountryShare
United States35.0%
China10.3%
India9.2%

See Hyatt audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Hyatt have in United States?

Hyatt has an estimated audience of 6,208,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyatt fans?

58.0% of Hyatt fans are female, 42.0% are male, with an average age of 45.1 years.

Which brands do Hyatt fans like most?

Hyatt fans show strongest brand affinity for Travel Adventures (9.19×), South Africa (14.37×), and Safari lodge (44.32×) over the country average.

Where do Hyatt fans live in United States?

Hyatt fans in United States are most concentrated in California (reach 1,569,221), Texas (reach 751,919), and Florida (reach 523,289). These three regions account for the largest share of the active audience.

What other brands do Hyatt fans also like?

Beyond Hyatt itself, the audience over-indexes on South Africa (14.37×), Safari lodge (44.32×), City Sightseeing (41.45×), and Australia (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.