Botswana Audience in United States

Botswana has an estimated audience of 3,263,369 people in United States. 49.5% are female, 50.5% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Johannesburg.

The average Botswana fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.4× the country average). Demographically, the Botswana audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Botswana fans

Demographic split for Botswana audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.5
Estimated audience size3,263,369

Audience persona

The typical Botswana fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Botswana in United States
RegionReachAffinity
California383,0501.07×
Texas291,9791.04×
New York235,4801.29×
Florida233,5091.06×
Georgia118,0221.17×
Pennsylvania114,4051.04×
Illinois114,1711.05×
Virginia106,7341.34×
North Carolina104,0781.06×
New Jersey91,2131.1×
Massachusetts90,5131.41×
Ohio86,8080.86×
Washington81,7661.25×
Michigan77,0360.9×
Maryland76,9291.37×
Tennessee55,3990.85×
Arizona55,2760.83×
Colorado54,5211.06×
Indiana53,5910.9×
Minnesota53,5571.15×
Missouri47,9590.91×
Wisconsin45,0710.92×
South Carolina42,9140.87×
Oregon40,5411.08×
Connecticut39,4161.2×
Louisiana35,6210.85×
Alabama35,6000.78×
Kentucky33,9790.83×
Utah29,7661.02×
Oklahoma29,1170.8×
Nevada26,5130.84×
Iowa25,5480.95×
Kansas24,1990.94×
Washington, District of Columbia21,8052.22×
Arkansas20,2200.75×
Mississippi20,2130.75×
Nebraska15,3220.94×
Hawaii14,1321.01×
Idaho14,0230.86×
New Hampshire12,8971×
Maine12,2341.05×
New Mexico12,1340.74×
Rhode Island10,8341.04×
West Virginia9,8450.65×
Montana8,5650.95×
Delaware7,9900.89×
Vermont6,9211.21×
Alaska6,8280.98×
South Dakota5,6740.75×
North Dakota5,3570.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Botswana audience
BrandAffinityCategory
Capital One15.4×Business & Career
Google Maps13.14×Internet & Social Media
CarGurus16.26×Cars & Mobility
Indeed.com10.4×Business & Career
Johannesburg38.92×Travel & Leisure
Bruce Willis14.58×Movies & TV
DeviantArt14.17×Internet & Social Media
Circle K13.96×Shopping
AccuWeather12.35×Home & Garden
Mozambique37.8×Travel & Leisure
Aaron Rodgers11.8×Sports
Enterprise Rent-A-Car10.59×Cars & Mobility
ICloud15.48×Technology & Electronics
Khan Academy13.44×Business & Career
Beetlejuice7.8×Movies & TV
Google News9.42×News
Diane Keaton9.87×Movies & TV
Billy Bob Thornton13.59×Movies & TV
Jason Momoa13.87×Movies & TV
Demi Moore12.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Botswana audience
TraitClusterScore
ExtroversionTHRILL1.74
Design AffinityPREMIUM1.67
PatriotismCONSERVATISM1.65
Quality AwarenessPREMIUM1.62
Risk AppetiteTHRILL1.51
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Botswana
CountryShare
South Africa23.2%
United States16.5%
Zambia6.6%

See Botswana audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Botswana have in United States?

Botswana has an estimated audience of 3,263,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Botswana fans?

49.5% of Botswana fans are female, 50.5% are male, with an average age of 41.5 years.

Which brands do Botswana fans like most?

Botswana fans show strongest brand affinity for Capital One (15.4×), Google Maps (13.14×), and CarGurus (16.26×) over the country average.

Where do Botswana fans live in United States?

Botswana fans in United States are most concentrated in California (reach 383,050), Texas (reach 291,979), and New York (reach 235,480). These three regions account for the largest share of the active audience.

What other brands do Botswana fans also like?

Beyond Botswana itself, the audience over-indexes on Google Maps (13.14×), CarGurus (16.26×), Indeed.com (10.4×), and Johannesburg (38.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Botswana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.