Rascasse Audience Intelligence

Botswana Audience in United States

A data profile of the people who buy, follow and care about Botswana in United States — modelled from more than twelve digital signal sources. Botswana has an estimated audience of 3,263,369 people in United States.

#96among Country in United States#699among POI in United States#781in Travel & Leisure

The average Botswana fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mozambique, Johannesburg, North Korea, with strongest over-indexing on Mozambique (56.39× the country average).

Demographically, the Botswana audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Botswana fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Botswana profile in United States.

Audience size
3.3M
in United States
Gender
49.5%♀
50.5% male
Age
41.5
average years
Country rank
#9565
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Botswana fans

49.5% are female, 50.5% are male, average age 41.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Botswana audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.5
Estimated audience size3,263,369
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Botswana audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Botswana audience comes from United States.

Worldwide audience distribution share by country for Botswana
CountryShare
South Africa23.2%
United States16.5%
Zambia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Botswana audience in United States is strongest.

Fig. 05

Top regions by affinity

Botswana fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.08×
02Massachusetts~90K1.34×
03Maryland~70K1.30×
04Virginia~100K1.28×
05Washington~80K1.24×
06New York~200K1.22×
07Vermont~7K1.21×
08Connecticut~40K1.14×
09Georgia~100K1.13×
10Maine~10K1.13×
11Minnesota~50K1.11×
12Utah~30K1.10×
13Alaska~7K1.07×
14New Jersey~90K1.06×
15Hawaii~10K1.06×
16New Hampshire~10K1.06×
17Rhode Island~10K1.05×
18Pennsylvania~100K1.04×
19Oregon~40K1.04×
20North Carolina~100K1.03×
21Colorado~50K1.02×
22Illinois~100K1.01×
23Montana~9K1.01×
24California~400K1.00×
25Florida~200K1.00×
26Texas~300K0.99×
27Kansas~20K0.95×
28Nebraska~20K0.95×
29Delaware~9K0.95×
30South Carolina~50K0.94×
31Iowa~30K0.93×
32North Dakota~6K0.93×
33Indiana~50K0.92×
34Wisconsin~50K0.92×
35Idaho~20K0.92×
36Missouri~50K0.88×
37Michigan~70K0.87×
38South Dakota~7K0.87×
39Ohio~80K0.84×
40Louisiana~40K0.84×
41Kentucky~30K0.84×
42Arizona~60K0.83×
43Oklahoma~30K0.83×
44Nevada~30K0.83×
45Tennessee~50K0.82×
46Alabama~40K0.79×
47Arkansas~20K0.78×
48Mississippi~20K0.77×
49New Mexico~10K0.77×
50West Virginia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Botswana, United States
0.75×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Botswana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Botswana audience
#·InterestCategoryAffinity×
01MozambiqueTravel & Leisure56.39×
02JohannesburgTravel & Leisure48.70×
03NamibiaTravel & Leisure24.94×
04North KoreaTravel & Leisure20.36×
05HyattTravel & Leisure12.47×
06Marriott Hotels & ResortsTravel & Leisure6.03×
07Boutique hotelTravel & Leisure5.77×
08SafariTravel & Leisure5.71×
09South AfricaTravel & Leisure5.69×
10Weather forecastingHome & Garden4.22×
11LotteryGames3.92×
12FedExBusiness & Career2.99×
13Solar energyHome & Garden2.73×
14Discount storesShopping2.21×
15Pizza HutFood & Beverages2.13×
16Mortgage loansBusiness & Career2.03×
17SubwayFood & Beverages1.92×
18PinterestInternet & Social Media1.80×
19BarbecueFood & Beverages1.56×
20McDonald'sFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Botswana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Botswana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Convenience OrientationPREMIUM1.65×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Botswana audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
DIY MentalityTHRILL0.82×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Botswana have in United States?

Botswana has an estimated audience of 3,263,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Botswana fans?

49.5% of Botswana fans are female, 50.5% are male, with an average age of 41.5 years.

03

Which brands do Botswana fans like most?

Botswana fans show strongest brand affinity for Mozambique (56.39×), Johannesburg (48.7×), and North Korea (20.36×) over the country average.

04

Where do Botswana fans live in United States?

Botswana fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Botswana fans also like?

Beyond Botswana itself, the audience over-indexes on Johannesburg (48.7×), North Korea (20.36×), Namibia (24.94×), and Hyatt (12.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Botswana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Botswana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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