Johannesburg Audience in United States

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Johannesburg has an estimated audience of 2,908,548 people in United States. 48.5% are female, 51.5% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Mozambique, Pretoria, Cape Town, North Korea, East Africa.

The average Johannesburg fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mozambique, Pretoria, Cape Town, with strongest over-indexing on Mozambique (104.72× the country average). Demographically, the Johannesburg audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Johannesburg fans

Demographic split for Johannesburg audience in United States
MetricValue
Female48.5%
Male51.5%
Average age40.1
Estimated audience size2,908,548

Audience persona

The typical Johannesburg fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Top regions in United States

Top regions ranked by reach for Johannesburg in United States
RegionReachAffinity
California371,6981.16×
Texas283,0011.13×
New York227,3971.4×
Florida220,2021.12×
Georgia137,9421.54×
Illinois112,7031.16×
North Carolina98,6501.13×
New Jersey92,6101.25×
Virginia91,1261.29×
Pennsylvania90,0400.92×
Michigan80,1471.05×
Ohio76,0760.85×
Massachusetts70,7951.24×
Washington69,1081.18×
Maryland64,6741.29×
Arizona54,6520.92×
Tennessee54,3800.93×
Colorado47,9791.05×
Indiana44,6480.84×
South Carolina43,7821×
Missouri40,6000.87×
Minnesota40,0200.96×
Louisiana37,7031.01×
Wisconsin37,6310.86×
Alabama36,0550.89×
Kentucky31,5910.87×
Oregon31,4910.94×
Connecticut31,3181.07×
Utah29,4881.13×
Nevada28,7411.02×
Oklahoma26,0160.81×
Mississippi21,4920.9×
Arkansas20,3380.85×
Kansas19,6290.86×
Washington, District of Columbia19,6102.24×
Iowa19,0200.79×
Nebraska12,8680.88×
Idaho12,8130.88×
New Mexico11,2330.77×
Hawaii10,9740.88×
Maine9,3210.89×
New Hampshire9,1990.8×
Rhode Island8,4380.91×
West Virginia8,3330.62×
Montana7,3190.91×
Delaware6,7610.84×
North Dakota5,4670.91×
Alaska5,3710.86×
South Dakota5,3410.79×
Vermont4,1810.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johannesburg audience
BrandAffinityCategory
Mozambique104.72×Travel & Leisure
Pretoria107.84×Travel & Leisure
Cape Town67.09×Travel & Leisure
North Korea42.12×Travel & Leisure
East Africa48.75×Travel & Leisure
Mussel113.18×Food & Beverages
Zimbabwe55.04×Travel & Leisure
Southern Africa54.08×Travel & Leisure
Botswana48.7×Travel & Leisure
Namibia45.03×Travel & Leisure
Indian Ocean31.39×Travel & Leisure
Afrikaans33.8×Politics & Society
South Africa16.82×Travel & Leisure
Africa8.01×Travel & Leisure
News satire20.37×News
South Korea5.69×Travel & Leisure
South Africa national cricket team54.7×Sports
Phoneboy107.84×Music & Radio
Edgars22.55×Shopping
Seneweb.com72×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johannesburg audience
TraitClusterScore
PatriotismCONSERVATISM2.09
LGBTQ+ IdentityOPEN2.03
Community OrientationOPEN1.96
TravellingTHRILL1.62
SustainabilityBALANCE1.56
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Johannesburg
CountryShare
South Africa23.4%
United States12.9%
United Kingdom5.7%

See Johannesburg audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Johannesburg have in United States?

Johannesburg has an estimated audience of 2,908,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Johannesburg fans?

48.5% of Johannesburg fans are female, 51.5% are male, with an average age of 40.1 years.

Which brands do Johannesburg fans like most?

Johannesburg fans show strongest brand affinity for Mozambique (104.72×), Pretoria (107.84×), and Cape Town (67.09×) over the country average.

Where do Johannesburg fans live in United States?

Johannesburg fans in United States are most concentrated in California (reach 371,698), Texas (reach 283,001), and New York (reach 227,397). These three regions account for the largest share of the active audience.

What other brands do Johannesburg fans also like?

Beyond Johannesburg itself, the audience over-indexes on Pretoria (107.84×), Cape Town (67.09×), North Korea (42.12×), and East Africa (48.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johannesburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.