Rascasse Audience Intelligence

Johannesburg Audience in United States

A data profile of the people who buy, follow and care about Johannesburg in United States — modelled from more than twelve digital signal sources. Johannesburg has an estimated audience of 2,908,548 people in United States.

#151among City in United States#781among POI in United States#846in Travel & Leisure

The average Johannesburg fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mozambique, Pretoria, Cape Town, with strongest over-indexing on Mozambique (104.72× the country average).

Demographically, the Johannesburg audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johannesburg fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johannesburg profile in United States.

Audience size
2.9M
in United States
Gender
48.5%♀
51.5% male
Age
40.1
average years
Country rank
#10568
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johannesburg fans

48.5% are female, 51.5% are male, average age 40.1.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Johannesburg audience in United States
MetricValue
Female48.5%
Male51.5%
Average age40.1
Estimated audience size2,908,548
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Johannesburg audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Johannesburg audience comes from United States.

Worldwide audience distribution share by country for Johannesburg
CountryShare
South Africa23.3%
United States12.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johannesburg audience in United States is strongest.

Fig. 05

Top regions by affinity

Johannesburg fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.05×
02Georgia~100K1.42×
03New York~200K1.31×
04Virginia~90K1.24×
05Massachusetts~70K1.22×
06Maryland~60K1.21×
07Washington~70K1.16×
08New Jersey~80K1.15×
09Florida~200K1.14×
10Illinois~100K1.14×
11California~400K1.11×
12Utah~30K1.11×
13North Carolina~100K1.09×
14Michigan~80K1.08×
15Texas~300K1.06×
16Connecticut~30K1.05×
17Colorado~50K1.03×
18North Dakota~6K1.00×
19Alaska~6K0.99×
20South Carolina~40K0.98×
21Minnesota~40K0.97×
22Oregon~30K0.97×
23Montana~8K0.97×
24Louisiana~40K0.96×
25Nevada~30K0.95×
26Rhode Island~9K0.95×
27Pennsylvania~90K0.94×
28Maine~10K0.94×
29Tennessee~50K0.93×
30South Dakota~6K0.93×
31Idaho~10K0.92×
32Nebraska~10K0.92×
33Vermont~5K0.92×
34Hawaii~10K0.91×
35Arizona~50K0.90×
36Arkansas~20K0.90×
37Mississippi~20K0.90×
38New Hampshire~10K0.89×
39Delaware~7K0.89×
40Wisconsin~40K0.88×
41Kentucky~30K0.88×
42Kansas~20K0.88×
43Alabama~40K0.87×
44Missouri~40K0.85×
45Iowa~20K0.85×
46Ohio~80K0.84×
47Indiana~40K0.83×
48Oklahoma~30K0.83×
49New Mexico~10K0.81×
50West Virginia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Johannesburg, United States
0.73×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johannesburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johannesburg audience
#·InterestCategoryAffinity×
01MusselFood & Beverages113.18×
02PretoriaTravel & Leisure107.84×
03PhoneboyMusic & Radio107.84×
04MozambiqueTravel & Leisure104.72×
05Seneweb.comNews72.00×
06Cape TownTravel & Leisure67.09×
07ZimbabweTravel & Leisure55.04×
08South Africa national cricket teamSports54.70×
09Southern AfricaTravel & Leisure54.08×
10East AfricaTravel & Leisure48.75×
11BotswanaTravel & Leisure48.70×
12NamibiaTravel & Leisure45.03×
13North KoreaTravel & Leisure42.12×
14AfrikaansPolitics & Society33.80×
15Indian OceanTravel & Leisure31.39×
16EdgarsShopping22.55×
17News satireNews20.37×
18South AfricaTravel & Leisure16.82×
19AfricaTravel & Leisure8.01×
20South KoreaTravel & Leisure5.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johannesburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johannesburg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Community OrientationOPEN1.69×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johannesburg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.14×
Urban LifestyleOPEN1.17×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johannesburg have in United States?

Johannesburg has an estimated audience of 2,908,548 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Johannesburg fans?

48.5% of Johannesburg fans are female, 51.5% are male, with an average age of 40.1 years.

03

Which brands do Johannesburg fans like most?

Johannesburg fans show strongest brand affinity for Mozambique (104.72×), Pretoria (107.84×), and Cape Town (67.09×) over the country average.

04

Where do Johannesburg fans live in United States?

Johannesburg fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Johannesburg fans also like?

Beyond Johannesburg itself, the audience over-indexes on Pretoria (107.84×), Cape Town (67.09×), North Korea (42.12×), and East Africa (48.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johannesburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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