Rascasse Audience Intelligence

Pretoria Audience in United States

A data profile of the people who buy, follow and care about Pretoria in United States — modelled from more than twelve digital signal sources. Pretoria has an estimated audience of 1,959,738 people in United States.

#210among City in United States#1136among POI in United States#1132in Travel & Leisure

The average Pretoria fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mozambique, Johannesburg, North Korea, with strongest over-indexing on Mozambique (118.36× the country average).

Demographically, the Pretoria audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretoria fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretoria profile in United States.

Audience size
2M
in United States
Gender
44.7%♀
55.3% male
Age
44.7
average years
Country rank
#14474
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretoria fans

44.7% are female, 55.3% are male, average age 44.7.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Pretoria audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.7
Estimated audience size1,959,738
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Pretoria audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Pretoria audience comes from United States.

Worldwide audience distribution share by country for Pretoria
CountryShare
South Africa32.9%
United States13.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretoria audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretoria fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.39×
02Maryland~40K1.29×
03Virginia~60K1.28×
04New York~100K1.21×
05Georgia~70K1.20×
06Florida~200K1.18×
07New Jersey~60K1.17×
08Massachusetts~50K1.17×
09Washington~40K1.13×
10California~200K1.11×
11Connecticut~20K1.11×
12Texas~200K1.10×
13Illinois~70K1.08×
14Utah~20K1.04×
15North Carolina~60K1.03×
16Rhode Island~6K1.03×
17Pennsylvania~70K1.01×
18Minnesota~30K1.00×
19Oregon~20K1.00×
20South Carolina~30K0.98×
21Louisiana~20K0.98×
22Mississippi~20K0.98×
23Maine~7K0.98×
24Colorado~30K0.97×
25Arkansas~20K0.97×
26Kansas~10K0.97×
27Delaware~5K0.97×
28Michigan~50K0.94×
29Tennessee~40K0.94×
30Oklahoma~20K0.94×
31Nevada~20K0.94×
32New Hampshire~7K0.94×
33Missouri~30K0.93×
34Idaho~9K0.93×
35Indiana~30K0.92×
36Nebraska~9K0.92×
37North Dakota~4K0.92×
38Vermont~3K0.92×
39Kentucky~20K0.91×
40Iowa~10K0.91×
41South Dakota~4K0.90×
42Alaska~4K0.90×
43Arizona~40K0.89×
44Wisconsin~30K0.88×
45Ohio~50K0.87×
46Montana~5K0.87×
47New Mexico~8K0.86×
48Hawaii~7K0.86×
49West Virginia~8K0.85×
50Alabama~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Pretoria, United States
0.81×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretoria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretoria audience
#·InterestCategoryAffinity×
01MozambiqueTravel & Leisure118.36×
02JohannesburgTravel & Leisure107.84×
03North KoreaTravel & Leisure42.78×
04NamibiaTravel & Leisure24.49×
05Cultural tourismTravel & Leisure20.00×
06Cape TownTravel & Leisure16.67×
07South AfricaTravel & Leisure10.57×
08Michael FassbenderMovies & TV10.53×
09Late-night talk showMovies & TV5.71×
10Web serverTechnology & Electronics4.96×
11Chat roomInternet & Social Media4.44×
12Obsessed (2009 film)Movies & TV4.21×
13InnovationBusiness & Career2.57×
14PhilanthropyArts & Culture2.57×
15Solar energyHome & Garden2.39×
16Nordstrom rackFashion & Accessoires1.82×
17MSNNews1.79×
18FIFA World CupSports1.58×
19AirbnbTravel & Leisure1.55×
20Planet FitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretoria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretoria audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
Community OrientationOPEN2.29×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretoria audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Healthy LifestyleBALANCE0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretoria have in United States?

Pretoria has an estimated audience of 1,959,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretoria fans?

44.7% of Pretoria fans are female, 55.3% are male, with an average age of 44.7 years.

03

Which brands do Pretoria fans like most?

Pretoria fans show strongest brand affinity for Mozambique (118.36×), Johannesburg (107.84×), and North Korea (42.78×) over the country average.

04

Where do Pretoria fans live in United States?

Pretoria fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pretoria fans also like?

Beyond Pretoria itself, the audience over-indexes on Johannesburg (107.84×), North Korea (42.78×), Namibia (24.49×), and South Africa (10.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pretoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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