Pretoria Audience in United States

Pretoria has an estimated audience of 1,959,738 people in United States. 44.7% are female, 55.3% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Johannesburg, Capital One, Google Maps, CarGurus, Indeed.com.

The average Pretoria fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Johannesburg, Capital One, Google Maps, with strongest over-indexing on Johannesburg (73.98× the country average). Demographically, the Pretoria audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Pretoria fans

Demographic split for Pretoria audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.7
Estimated audience size1,959,738

Audience persona

The typical Pretoria fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Johannesburg.

Top regions in United States

Top regions ranked by reach for Pretoria in United States
RegionReachAffinity
California245,3931.14×
Texas202,9941.2×
Florida162,9581.23×
New York143,4551.31×
Georgia77,3871.28×
Illinois74,5771.14×
Pennsylvania68,5441.04×
Virginia63,7631.34×
North Carolina63,3401.07×
New Jersey62,7181.26×
Ohio53,6970.89×
Michigan52,1971.02×
Maryland45,4331.35×
Washington44,6251.14×
Massachusetts38,8791.01×
Tennessee38,8350.99×
Indiana34,3520.96×
Arizona33,0030.82×
Colorado30,3080.98×
Missouri29,9180.95×
South Carolina29,8061.01×
Minnesota27,8650.99×
Louisiana25,9011.02×
Wisconsin24,7980.84×
Oregon22,4931×
Kentucky22,3950.91×
Connecticut22,0511.12×
Oklahoma20,5910.95×
Alabama19,7210.72×
Nevada18,7760.99×
Utah17,6391.01×
Mississippi16,3541.01×
Arkansas16,1181×
Kansas14,8090.96×
Washington, District of Columbia14,3802.44×
Iowa13,5960.84×
Nebraska8,8080.9×
Idaho8,4740.86×
New Mexico8,3390.85×
West Virginia7,0140.77×
New Hampshire6,9090.89×
Rhode Island6,5881.06×
Hawaii6,3740.76×
Maine6,2060.88×
Delaware5,0730.94×
Montana4,1290.76×
South Dakota3,4420.76×
North Dakota3,1310.78×
Vermont2,5590.74×
Alaska2,3680.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretoria audience
BrandAffinityCategory
Johannesburg73.98×Travel & Leisure
Capital One14.31×Business & Career
Google Maps12.03×Internet & Social Media
CarGurus16.86×Cars & Mobility
Indeed.com9.31×Business & Career
Bruce Willis14.58×Movies & TV
Mozambique37.8×Travel & Leisure
Aaron Rodgers12.03×Sports
AccuWeather11.48×Home & Garden
Enterprise Rent-A-Car10.75×Cars & Mobility
Flickr17.4×Internet & Social Media
DeviantArt12.43×Internet & Social Media
Circle K12.12×Shopping
ICloud14.51×Technology & Electronics
Billy Bob Thornton13.06×Movies & TV
Google News8.8×News
Jason Momoa13.45×Movies & TV
Diane Keaton8.85×Movies & TV
Beetlejuice6.78×Movies & TV
Demi Moore12.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretoria audience
TraitClusterScore
PatriotismCONSERVATISM2.19
Community OrientationOPEN2.1
Quality AwarenessPREMIUM1.78
TravellingTHRILL1.71
SpiritualityBALANCE1.6
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Pretoria
CountryShare
South Africa32.9%
United States13.6%
United Kingdom5.4%

See Pretoria audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Pretoria have in United States?

Pretoria has an estimated audience of 1,959,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Pretoria fans?

44.7% of Pretoria fans are female, 55.3% are male, with an average age of 44.7 years.

Which brands do Pretoria fans like most?

Pretoria fans show strongest brand affinity for Johannesburg (73.98×), Capital One (14.31×), and Google Maps (12.03×) over the country average.

Where do Pretoria fans live in United States?

Pretoria fans in United States are most concentrated in California (reach 245,393), Texas (reach 202,994), and Florida (reach 162,958). These three regions account for the largest share of the active audience.

What other brands do Pretoria fans also like?

Beyond Pretoria itself, the audience over-indexes on Capital One (14.31×), Google Maps (12.03×), CarGurus (16.86×), and Indeed.com (9.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.