Pretoria Audience in Germany
Pretoria has an estimated audience of 273,137 people in Germany. 39.8% are female, 60.2% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Haberler, Stradivarius, Kodi (software).
The average Pretoria fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Haberler, with strongest over-indexing on Unique Gifts (2.26× the country average). Demographically, the Pretoria audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pretoria fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 44.6 |
| Estimated audience size | 273,137 |
Audience persona
The typical Pretoria fan in Germany is more male, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,445 | 1.08× |
| Bayern | 54,301 | 1.24× |
| Baden-Württemberg | 40,779 | 1.09× |
| Niedersachsen | 26,464 | 1× |
| Hessen | 25,611 | 1.23× |
| Berlin | 16,960 | 1.39× |
| Rheinland-Pfalz | 13,421 | 0.98× |
| Sachsen | 13,083 | 0.98× |
| Schleswig-Holstein | 8,872 | 0.9× |
| Brandenburg | 7,423 | 0.88× |
| Hamburg | 7,212 | 1.17× |
| Thüringen | 5,673 | 0.82× |
| Sachsen-Anhalt | 4,904 | 0.69× |
| Mecklenburg-Vorpommern | 3,767 | 0.72× |
| Bremen | 2,623 | 1.12× |
| Saarland | 2,395 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.26× | Shopping |
| Birthday Gifts | 2.11× | Kids & Family |
| Haberler | 1.62× | News |
| Stradivarius | 1.97× | Shopping |
| Kodi (software) | 3.38× | Technology & Electronics |
| Israel | 2.27× | Travel & Leisure |
| Christmas Gift | 1.88× | Kids & Family |
| Urban horticulture | 1.91× | Home & Garden |
| Jaguar F-Pace | 6.04× | Cars & Mobility |
| Buying a House | 5.3× | Home & Garden |
| Medieval fantasy | 9.11× | Literature |
| Este, Veneto | 2.02× | Travel & Leisure |
| 3D printing | 1.77× | Technology & Electronics |
| Corona (band) | 1.98× | Music & Radio |
| Jabali | 20× | Pets & Animals |
| Laneige | 4.64× | Beauty & Wellness |
| Gudrun Sjödén | 2.28× | Fashion & Accessoires |
| Esra Erol | 4.03× | Movies & TV |
| Erasmus+ | 4.55× | Business & Career |
| Business English | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.92 |
| Sustainability | BALANCE | 1.52 |
| Early Adopter Mentality | POWER | 1.46 |
| Tradition | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 32.9% |
| United States | 13.6% |
| United Kingdom | 5.4% |
See Pretoria audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Pretoria have in Germany?
Pretoria has an estimated audience of 273,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pretoria fans?
39.8% of Pretoria fans are female, 60.2% are male, with an average age of 44.6 years.
Which brands do Pretoria fans like most?
Pretoria fans show strongest brand affinity for Unique Gifts (2.26×), Birthday Gifts (2.11×), and Haberler (1.62×) over the country average.
Where do Pretoria fans live in Germany?
Pretoria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,445), Bayern (reach 54,301), and Baden-Württemberg (reach 40,779). These three regions account for the largest share of the active audience.
What other brands do Pretoria fans also like?
Beyond Pretoria itself, the audience over-indexes on Birthday Gifts (2.11×), Haberler (1.62×), Stradivarius (1.97×), and Kodi (software) (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pretoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.