Rascasse Audience Intelligence

Pretoria Audience in Germany

A data profile of the people who buy, follow and care about Pretoria in Germany — modelled from more than twelve digital signal sources. Pretoria has an estimated audience of 273,137 people in Germany.

#375among City in Germany#1785among POI in Germany#1513in Travel & Leisure

The average Pretoria fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Johannesburg, Mozambique, North Korea, with strongest over-indexing on Johannesburg (64.55× the country average).

Demographically, the Pretoria audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pretoria fan in Germany is more male, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Johannesburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretoria profile in Germany.

Audience size
273K
in Germany
Gender
39.8%♀
60.2% male
Age
44.6
average years
Country rank
#18578
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretoria fans

39.8% are female, 60.2% are male, average age 44.6.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Pretoria audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age44.6
Estimated audience size273,137
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Pretoria audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4930%
50+28%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Pretoria audience comes from Germany.

Worldwide audience distribution share by country for Pretoria
CountryShare
South Africa32.9%
United States13.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretoria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pretoria fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.30×
02Hessen~30K1.21×
03Bayern~50K1.19×
04Hamburg~7K1.14×
05Baden-Württemberg~40K1.08×
06Bremen~3K1.08×
07Nordrhein-Westfalen~60K1.04×
08Niedersachsen~30K1.01×
09Sachsen~10K1.00×
10Rheinland-Pfalz~10K0.98×
11Schleswig-Holstein~9K0.92×
12Brandenburg~8K0.90×
13Thüringen~6K0.88×
14Saarland~3K0.83×
15Mecklenburg-Vorpommern~4K0.80×
16Sachsen-Anhalt~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Pretoria, Germany
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretoria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretoria audience
#·InterestCategoryAffinity×
01JohannesburgTravel & Leisure64.55×
02MozambiqueTravel & Leisure55.95×
03AfrikaansPolitics & Society27.66×
04North KoreaTravel & Leisure23.93×
05Dead Poets SocietyMovies & TV20.00×
06ChongqingTravel & Leisure20.00×
07Chennai Super KingsSports16.35×
08Edin DžekoSports13.43×
09HackersMovies & TV11.18×
10GitHubInternet & Social Media9.51×
11South AfricaTravel & Leisure9.41×
12Political scienceBusiness & Career3.89×
13NatureHome & Garden3.75×
14FamilyKids & Family3.21×
15EmailTechnology & Electronics3.12×
16VacationsTravel & Leisure2.90×
17RedditInternet & Social Media2.27×
18Netto Marken-DiscountShopping2.02×
19GermanyTravel & Leisure1.98×
20TagesschauMovies & TV1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretoria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretoria audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
Community OrientationOPEN1.72×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretoria audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
CreativityOPEN0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretoria have in Germany?

Pretoria has an estimated audience of 273,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pretoria fans?

39.8% of Pretoria fans are female, 60.2% are male, with an average age of 44.6 years.

03

Which brands do Pretoria fans like most?

Pretoria fans show strongest brand affinity for Johannesburg (64.55×), Mozambique (55.95×), and North Korea (23.93×) over the country average.

04

Where do Pretoria fans live in Germany?

Pretoria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pretoria fans also like?

Beyond Pretoria itself, the audience over-indexes on Mozambique (55.95×), North Korea (23.93×), Afrikaans (27.66×), and GitHub (9.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pretoria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pretoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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