Chongqing Audience in Germany
Chongqing has an estimated audience of 242,722 people in Germany. 44.5% are female, 55.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Xi'an, Nagoya, Suwon, Fukuoka, TW Steel.
The average Chongqing fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Xi'an, Nagoya, Suwon, with strongest over-indexing on Xi'an (292.27× the country average). Demographically, the Chongqing audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Chongqing fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.7 |
| Estimated audience size | 242,722 |
Audience persona
The typical Chongqing fan in Germany is more male, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Xi'an.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,404 | 1.08× |
| Bayern | 51,130 | 1.31× |
| Baden-Württemberg | 39,319 | 1.19× |
| Hessen | 25,683 | 1.39× |
| Niedersachsen | 21,415 | 0.91× |
| Berlin | 17,014 | 1.57× |
| Sachsen | 11,315 | 0.95× |
| Rheinland-Pfalz | 10,882 | 0.89× |
| Schleswig-Holstein | 7,200 | 0.83× |
| Hamburg | 6,726 | 1.23× |
| Brandenburg | 5,825 | 0.77× |
| Thüringen | 4,683 | 0.76× |
| Sachsen-Anhalt | 4,210 | 0.67× |
| Mecklenburg-Vorpommern | 2,952 | 0.64× |
| Saarland | 2,265 | 0.76× |
| Bremen | 2,204 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xi'an | 292.27× | Travel & Leisure |
| Nagoya | 133.89× | Travel & Leisure |
| Suwon | 114.55× | Travel & Leisure |
| Fukuoka | 143.42× | Travel & Leisure |
| TW Steel | 359.32× | Fashion & Accessoires |
| Nanjing | 209.54× | Travel & Leisure |
| Chengdu | 263× | Travel & Leisure |
| Incheon | 213.08× | Travel & Leisure |
| Hiroshima | 197.21× | Travel & Leisure |
| North Korea | 64.13× | Travel & Leisure |
| Tainan | 226.34× | Travel & Leisure |
| Wuhan | 89.94× | Travel & Leisure |
| Shenyang | 195.3× | Travel & Leisure |
| Mongolia | 46.24× | Travel & Leisure |
| Brisbane | 84.44× | Travel & Leisure |
| Guangzhou | 112.63× | Travel & Leisure |
| Carnatic music | 144.37× | Music & Radio |
| Beijing | 47.47× | Travel & Leisure |
| Chinese language | 52.09× | Politics & Society |
| Taichung | 128.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.47 |
| Risk Appetite | THRILL | 1.42 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 39.3% |
| Vietnam | 9.6% |
| India | 6.9% |
See Chongqing audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Chongqing have in Germany?
Chongqing has an estimated audience of 242,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chongqing fans?
44.5% of Chongqing fans are female, 55.5% are male, with an average age of 41.7 years.
Which brands do Chongqing fans like most?
Chongqing fans show strongest brand affinity for Xi'an (292.27×), Nagoya (133.89×), and Suwon (114.55×) over the country average.
Where do Chongqing fans live in Germany?
Chongqing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,404), Bayern (reach 51,130), and Baden-Württemberg (reach 39,319). These three regions account for the largest share of the active audience.
What other brands do Chongqing fans also like?
Beyond Chongqing itself, the audience over-indexes on Nagoya (133.89×), Suwon (114.55×), Fukuoka (143.42×), and TW Steel (359.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chongqing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.