Rascasse Audience Intelligence

Chongqing Audience in Germany

A data profile of the people who buy, follow and care about Chongqing in Germany — modelled from more than twelve digital signal sources. Chongqing has an estimated audience of 242,722 people in Germany.

#407among City in Germany#1958among POI in Germany#1645in Travel & Leisure

The average Chongqing fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Xi'an, Nagoya, Suwon, with strongest over-indexing on Xi'an (292.27× the country average).

Demographically, the Chongqing audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chongqing fan in Germany is more male, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Xi'an.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chongqing profile in Germany.

Audience size
243K
in Germany
Gender
44.5%♀
55.5% male
Age
41.7
average years
Country rank
#20053
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chongqing fans

44.5% are female, 55.5% are male, average age 41.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Chongqing audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age41.7
Estimated audience size242,722
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Chongqing audience in Germany
Age bracketShare%
16-198%
20-2922%
30-3925%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Chongqing audience comes from Germany.

Worldwide audience distribution share by country for Chongqing
CountryShare
China39.1%
Vietnam9.6%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chongqing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chongqing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.51×
02Hessen~20K1.34×
03Bayern~50K1.27×
04Hamburg~7K1.23×
05Baden-Württemberg~40K1.18×
06Bremen~2K1.08×
07Nordrhein-Westfalen~60K1.06×
08Sachsen~10K0.94×
09Niedersachsen~20K0.90×
10Rheinland-Pfalz~10K0.90×
11Schleswig-Holstein~7K0.83×
12Brandenburg~6K0.81×
13Thüringen~5K0.80×
14Saarland~2K0.80×
15Sachsen-Anhalt~4K0.71×
16Mecklenburg-Vorpommern~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Chongqing, Germany
0.69×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chongqing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chongqing audience
#·InterestCategoryAffinity×
01TW SteelFashion & Accessoires359.32×
02Xi'anTravel & Leisure292.27×
03ChengduTravel & Leisure263.00×
04TainanTravel & Leisure226.34×
05IncheonTravel & Leisure213.08×
06NanjingTravel & Leisure209.54×
07HiroshimaTravel & Leisure197.21×
08ShenyangTravel & Leisure195.30×
09Carnatic musicMusic & Radio144.37×
10FukuokaTravel & Leisure143.42×
11NagoyaTravel & Leisure133.89×
12TaichungTravel & Leisure128.01×
13SuwonTravel & Leisure114.55×
14GuangzhouTravel & Leisure112.63×
15WuhanTravel & Leisure89.94×
16BrisbaneTravel & Leisure84.44×
17North KoreaTravel & Leisure64.13×
18Chinese languagePolitics & Society52.09×
19BeijingTravel & Leisure47.47×
20MongoliaTravel & Leisure46.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chongqing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chongqing audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.15×
Convenience OrientationPREMIUM1.41×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chongqing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.79×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chongqing have in Germany?

Chongqing has an estimated audience of 242,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chongqing fans?

44.5% of Chongqing fans are female, 55.5% are male, with an average age of 41.7 years.

03

Which brands do Chongqing fans like most?

Chongqing fans show strongest brand affinity for Xi'an (292.27×), Nagoya (133.89×), and Suwon (114.55×) over the country average.

04

Where do Chongqing fans live in Germany?

Chongqing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chongqing fans also like?

Beyond Chongqing itself, the audience over-indexes on Nagoya (133.89×), Suwon (114.55×), Fukuoka (143.42×), and TW Steel (359.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Chongqing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chongqing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →