Rascasse Audience Intelligence

Nagoya Audience in Germany

A data profile of the people who buy, follow and care about Nagoya in Germany — modelled from more than twelve digital signal sources. Nagoya has an estimated audience of 618,113 people in Germany.

#172among City in Germany#808among POI in Germany#769in Travel & Leisure

The average Nagoya fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Chongqing, Charlotte Rampling, All Nippon Airways, with strongest over-indexing on Chongqing (133.89× the country average).

Demographically, the Nagoya audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nagoya fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Chongqing.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nagoya profile in Germany.

Audience size
618K
in Germany
Gender
33.2%♀
66.8% male
Age
46.2
average years
Country rank
#9852
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nagoya fans

33.2% are female, 66.8% are male, average age 46.2.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Nagoya audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age46.2
Estimated audience size618,113
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Nagoya audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3917%
40-4921%
50+40%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Nagoya audience comes from Germany.

Worldwide audience distribution share by country for Nagoya
CountryShare
Japan39.6%
United States11.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nagoya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nagoya fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.90×
02Berlin~40K1.40×
03Nordrhein-Westfalen~200K1.20×
04Hamburg~20K1.20×
05Bremen~6K1.14×
06Bayern~100K1.10×
07Sachsen~30K1.07×
08Baden-Württemberg~90K1.05×
09Niedersachsen~60K1.05×
10Rheinland-Pfalz~30K0.94×
11Schleswig-Holstein~20K0.78×
12Saarland~6K0.77×
13Thüringen~10K0.74×
14Brandenburg~10K0.72×
15Sachsen-Anhalt~10K0.68×
16Mecklenburg-Vorpommern~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Nagoya, Germany
0.67×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nagoya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nagoya audience
#·InterestCategoryAffinity×
01ChongqingTravel & Leisure133.89×
02Charlotte RamplingFashion & Accessoires68.37×
03All Nippon AirwaysTravel & Leisure41.69×
04Indian Super LeagueSports37.71×
05Fiat 500Cars & Mobility10.66×
06CadillacCars & Mobility7.99×
07Porsche CayenneCars & Mobility6.79×
08MelbourneTravel & Leisure6.41×
09Korean cuisineFood & Beverages6.08×
10UniqloShopping3.43×
11Political scienceBusiness & Career3.35×
12RyanairTravel & Leisure2.25×
13EurowingsTravel & Leisure2.24×
14TransfermarktSports2.20×
15RedditInternet & Social Media2.06×
16LufthansaTravel & Leisure2.03×
17TagesschauMovies & TV1.84×
18Müller (company)Food & Beverages1.79×
19CommerzbankBusiness & Career1.76×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nagoya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nagoya audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
Need for SecurityCONSERVATISM1.62×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nagoya audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
MindfulnessBALANCE0.68×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nagoya have in Germany?

Nagoya has an estimated audience of 618,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nagoya fans?

33.2% of Nagoya fans are female, 66.8% are male, with an average age of 46.2 years.

03

Which brands do Nagoya fans like most?

Nagoya fans show strongest brand affinity for Chongqing (133.89×), Charlotte Rampling (68.37×), and All Nippon Airways (41.69×) over the country average.

04

Where do Nagoya fans live in Germany?

Nagoya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Hessen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nagoya fans also like?

Beyond Nagoya itself, the audience over-indexes on Charlotte Rampling (68.37×), All Nippon Airways (41.69×), Indian Super League (37.71×), and Fiat 500 (10.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Nagoya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nagoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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