Nagoya Audience in Germany
Nagoya has an estimated audience of 618,113 people in Germany. 33.2% are female, 66.8% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Chongqing, All Nippon Airways, Charlotte Rampling, Indian Super League, Ryanair.
The average Nagoya fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Chongqing, All Nippon Airways, Charlotte Rampling, with strongest over-indexing on Chongqing (190.22× the country average). Demographically, the Nagoya audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Nagoya fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 46.2 |
| Estimated audience size | 618,113 |
Audience persona
The typical Nagoya fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Chongqing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,356 | 1.25× |
| Bayern | 111,077 | 1.12× |
| Hessen | 93,835 | 1.99× |
| Baden-Württemberg | 87,218 | 1.03× |
| Niedersachsen | 66,182 | 1.1× |
| Berlin | 40,215 | 1.46× |
| Sachsen | 32,295 | 1.07× |
| Rheinland-Pfalz | 28,245 | 0.91× |
| Hamburg | 16,684 | 1.19× |
| Schleswig-Holstein | 16,219 | 0.73× |
| Brandenburg | 12,424 | 0.65× |
| Thüringen | 10,405 | 0.66× |
| Sachsen-Anhalt | 8,894 | 0.56× |
| Mecklenburg-Vorpommern | 6,354 | 0.54× |
| Bremen | 6,127 | 1.16× |
| Saarland | 4,418 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chongqing | 190.22× | Travel & Leisure |
| All Nippon Airways | 45.88× | Travel & Leisure |
| Charlotte Rampling | 50.01× | Fashion & Accessoires |
| Indian Super League | 20.74× | Sports |
| Ryanair | 2.86× | Travel & Leisure |
| Maine Coon | 5.04× | Pets & Animals |
| Uniqlo | 3.51× | Shopping |
| Pets | 1.65× | Pets & Animals |
| Automobiles | 1.82× | Cars & Mobility |
| Daniel Dae Kim | 14.72× | Movies & TV |
| Urawa Red Diamonds | 20.78× | Sports |
| Western Union | 3.47× | Business & Career |
| Korean cuisine | 6.31× | Food & Beverages |
| Tour de France | 4.52× | Sports |
| Fiat 500 | 7.45× | Cars & Mobility |
| Lufthansa | 2.2× | Travel & Leisure |
| Melbourne | 6.01× | Travel & Leisure |
| FRITZ!Box | 2.21× | Technology & Electronics |
| 1.68× | Internet & Social Media | |
| Kia Cee'd | 8.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 1.69 |
| Urban Lifestyle | OPEN | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.6% |
| United States | 11.9% |
| Germany | 5.0% |
See Nagoya audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Nagoya have in Germany?
Nagoya has an estimated audience of 618,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nagoya fans?
33.2% of Nagoya fans are female, 66.8% are male, with an average age of 46.2 years.
Which brands do Nagoya fans like most?
Nagoya fans show strongest brand affinity for Chongqing (190.22×), All Nippon Airways (45.88×), and Charlotte Rampling (50.01×) over the country average.
Where do Nagoya fans live in Germany?
Nagoya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,356), Bayern (reach 111,077), and Hessen (reach 93,835). These three regions account for the largest share of the active audience.
What other brands do Nagoya fans also like?
Beyond Nagoya itself, the audience over-indexes on All Nippon Airways (45.88×), Charlotte Rampling (50.01×), Indian Super League (20.74×), and Ryanair (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nagoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.