All Nippon Airways Audience in Germany
All Nippon Airways has an estimated audience of 369,052 people in Germany. 43.3% are female, 56.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nagoya, Sunexpress, Fukuoka, Minato, Tokyo, Phang Nga Province.
The average All Nippon Airways fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nagoya, Sunexpress, Fukuoka, with strongest over-indexing on Nagoya (41.69× the country average). Demographically, the All Nippon Airways audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of All Nippon Airways fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 35.9 |
| Estimated audience size | 369,052 |
Audience persona
The typical All Nippon Airways fan in Germany is more male, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Nagoya.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,838 | 1.2× |
| Bayern | 78,847 | 1.33× |
| Baden-Württemberg | 58,096 | 1.15× |
| Hessen | 53,417 | 1.9× |
| Niedersachsen | 31,537 | 0.88× |
| Berlin | 20,454 | 1.24× |
| Rheinland-Pfalz | 19,005 | 1.03× |
| Sachsen | 14,001 | 0.77× |
| Schleswig-Holstein | 11,442 | 0.86× |
| Hamburg | 9,783 | 1.17× |
| Brandenburg | 8,374 | 0.73× |
| Thüringen | 6,901 | 0.73× |
| Sachsen-Anhalt | 6,129 | 0.64× |
| Mecklenburg-Vorpommern | 4,310 | 0.61× |
| Saarland | 3,731 | 0.82× |
| Bremen | 2,904 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nagoya | 41.69× | Travel & Leisure |
| Sunexpress | 11.26× | Travel & Leisure |
| Fukuoka | 41.21× | Travel & Leisure |
| Minato, Tokyo | 53.02× | Travel & Leisure |
| Phang Nga Province | 129.6× | Travel & Leisure |
| Tagesschau | 4.17× | Movies & TV |
| Pegasus Airlines | 20× | Travel & Leisure |
| Asiana Airlines | 59.67× | Travel & Leisure |
| Salaryman | 9.38× | Business & Career |
| Osaka | 21.43× | Travel & Leisure |
| Cathay Pacific | 18.53× | Travel & Leisure |
| Japan Airlines | 20.73× | Travel & Leisure |
| Customer review | 70.31× | Shopping |
| Flight training | 8.39× | Business & Career |
| Flightradar24 | 5.38× | Travel & Leisure |
| Japan | 4.05× | Travel & Leisure |
| AirAsia | 17.18× | Travel & Leisure |
| Ryanair | 2.33× | Travel & Leisure |
| Sustainable tourism | 8.1× | Business & Career |
| Osaka Prefecture | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.98 |
| Quality Awareness | PREMIUM | 1.6 |
| Career Orientation | POWER | 1.36 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 54.9% |
| United States | 8.5% |
| China | 6.7% |
See All Nippon Airways audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does All Nippon Airways have in Germany?
All Nippon Airways has an estimated audience of 369,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of All Nippon Airways fans?
43.3% of All Nippon Airways fans are female, 56.7% are male, with an average age of 35.9 years.
Which brands do All Nippon Airways fans like most?
All Nippon Airways fans show strongest brand affinity for Nagoya (41.69×), Sunexpress (11.26×), and Fukuoka (41.21×) over the country average.
Where do All Nippon Airways fans live in Germany?
All Nippon Airways fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,838), Bayern (reach 78,847), and Baden-Württemberg (reach 58,096). These three regions account for the largest share of the active audience.
What other brands do All Nippon Airways fans also like?
Beyond All Nippon Airways itself, the audience over-indexes on Sunexpress (11.26×), Fukuoka (41.21×), Minato, Tokyo (53.02×), and Phang Nga Province (129.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for All Nippon Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.