Rascasse Audience Intelligence

All Nippon Airways Target Market in Germany

A data profile of the people who buy, follow and care about All Nippon Airways in Germany — modelled from more than twelve digital signal sources. All Nippon Airways has an estimated audience of 357,489 people in Germany.

#44among Airline in Germany#1949among Brand in Germany#1220in Travel & Leisure

The average All Nippon Airways fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nagoya, Fukuoka, Minato, Tokyo, with strongest over-indexing on Nagoya (41.69× the country average).

Demographically, the All Nippon Airways audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical All Nippon Airways fan in Germany is more male, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Nagoya.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All Nippon Airways profile in Germany.

Audience size
357K
in Germany
Gender
43.3%♀
56.7% male
Age
35.9
average years
Country rank
#15274
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of All Nippon Airways

43.3% are female, 56.7% are male, average age 35.9.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for All Nippon Airways audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age35.9
Estimated audience size357,489
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the All Nippon Airways audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

1.2%

of the worldwide All Nippon Airways audience comes from Germany.

Worldwide audience distribution share by country for All Nippon Airways
CountryShare
Japan54.7%
United States8.4%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All Nippon Airways audience in Germany is strongest.

Fig. 05

Top regions by affinity

All Nippon Airways customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.81×
02Bayern~80K1.28×
03Berlin~20K1.19×
04Hamburg~10K1.17×
05Nordrhein-Westfalen~90K1.14×
06Baden-Württemberg~60K1.13×
07Rheinland-Pfalz~20K1.02×
08Bremen~3K1.01×
09Schleswig-Holstein~10K0.90×
10Niedersachsen~30K0.89×
11Saarland~4K0.88×
12Sachsen~10K0.81×
13Thüringen~7K0.78×
14Brandenburg~9K0.77×
15Sachsen-Anhalt~6K0.67×
16Mecklenburg-Vorpommern~5K0.66×
Fig. 06

Affinity by region

Affinity by region — All Nippon Airways, Germany
0.66×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All Nippon Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All Nippon Airways audience
#·InterestCategoryAffinity×
01Phang Nga ProvinceTravel & Leisure129.60×
02Customer reviewShopping70.31×
03Asiana AirlinesTravel & Leisure59.67×
04Minato, TokyoTravel & Leisure53.02×
05NagoyaTravel & Leisure41.69×
06FukuokaTravel & Leisure41.21×
07OsakaTravel & Leisure21.43×
08Japan AirlinesTravel & Leisure20.73×
09Pegasus AirlinesTravel & Leisure20.00×
10Osaka PrefectureTravel & Leisure20.00×
11EVA AirTravel & Leisure20.00×
12Cathay PacificTravel & Leisure18.53×
13AirAsiaTravel & Leisure17.18×
14SalarymanBusiness & Career9.38×
15Flight trainingBusiness & Career8.39×
16Sustainable tourismBusiness & Career8.10×
17Flightradar24Travel & Leisure5.38×
18TagesschauMovies & TV4.17×
19JapanTravel & Leisure4.05×
20RyanairTravel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All Nippon Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All Nippon Airways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.98×
Career OrientationPOWER1.70×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All Nippon Airways audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Price SensitivityPREMIUM0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is All Nippon Airways's target market in Germany?

All Nippon Airways's target market in Germany covers an estimated 357,489 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of All Nippon Airways customers?

43.3% of the All Nippon Airways audience are female, 56.7% are male, with an average age of 35.9 years.

03

Which brands do All Nippon Airways fans like most?

All Nippon Airways fans show strongest brand affinity for Nagoya (41.69×), Fukuoka (41.21×), and Minato, Tokyo (53.02×) over the country average.

04

Where do All Nippon Airways fans live in Germany?

All Nippon Airways fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do All Nippon Airways fans also like?

Beyond All Nippon Airways itself, the audience over-indexes on Fukuoka (41.21×), Minato, Tokyo (53.02×), Phang Nga Province (129.6×), and Tagesschau (4.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See All Nippon Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for All Nippon Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →