Osaka Audience in Germany
Osaka has an estimated audience of 357,019 people in Germany. 52.3% are female, 47.7% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Dog breed, Gil Ofarim, De Buyer, Haberler, Stradivarius.
The average Osaka fan in Germany is 37.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Dog breed, Gil Ofarim, De Buyer, with strongest over-indexing on Dog breed (1.69× the country average). Demographically, the Osaka audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Osaka fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.8 |
| Estimated audience size | 357,019 |
Audience persona
The typical Osaka fan in Germany is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,187 | 1.34× |
| Nordrhein-Westfalen | 72,962 | 0.93× |
| Baden-Württemberg | 55,314 | 1.14× |
| Hessen | 35,333 | 1.3× |
| Niedersachsen | 31,487 | 0.91× |
| Berlin | 22,324 | 1.4× |
| Rheinland-Pfalz | 16,640 | 0.93× |
| Sachsen | 15,249 | 0.87× |
| Hamburg | 11,009 | 1.36× |
| Schleswig-Holstein | 10,906 | 0.85× |
| Brandenburg | 7,624 | 0.69× |
| Saarland | 6,689 | 1.53× |
| Thüringen | 5,693 | 0.63× |
| Sachsen-Anhalt | 5,201 | 0.56× |
| Mecklenburg-Vorpommern | 3,588 | 0.53× |
| Bremen | 3,161 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.69× | Pets & Animals |
| Gil Ofarim | 2.2× | Music & Radio |
| De Buyer | 16.32× | Home & Garden |
| Haberler | 1.6× | News |
| Stradivarius | 1.81× | Shopping |
| Icon (magazine) | 2.21× | Arts & Culture |
| Building insulation | 3.18× | Home & Garden |
| Business English | 2× | Business & Career |
| Information sensitivity | 3.84× | Technology & Electronics |
| Space Cowboys | 6× | Movies & TV |
| Jaguar F-Pace | 4.52× | Cars & Mobility |
| Este, Veneto | 1.68× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.11× | Music & Radio |
| Ireen Sheer | 1.68× | Music & Radio |
| Picnic | 2.11× | Kids & Family |
| Ennis, Texas | 13.62× | Travel & Leisure |
| Nationality | 1.62× | Politics & Society |
| Sixx | 1.71× | Movies & TV |
| Islamism | 2.99× | Politics & Society |
| Liberace | 3.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.81 |
| Quality Awareness | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.64 |
| Convenience Orientation | PREMIUM | 1.62 |
| Urban Lifestyle | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 49.4% |
| China | 7.0% |
| Taiwan | 5.6% |
See Osaka audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Osaka have in Germany?
Osaka has an estimated audience of 357,019 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Osaka fans?
52.3% of Osaka fans are female, 47.7% are male, with an average age of 37.8 years.
Which brands do Osaka fans like most?
Osaka fans show strongest brand affinity for Dog breed (1.69×), Gil Ofarim (2.2×), and De Buyer (16.32×) over the country average.
Where do Osaka fans live in Germany?
Osaka fans in Germany are most concentrated in Bayern (reach 77,187), Nordrhein-Westfalen (reach 72,962), and Baden-Württemberg (reach 55,314). These three regions account for the largest share of the active audience.
What other brands do Osaka fans also like?
Beyond Osaka itself, the audience over-indexes on Gil Ofarim (2.2×), De Buyer (16.32×), Haberler (1.6×), and Stradivarius (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.