Safari (web browser) Audience in Germany
Safari (web browser) has an estimated audience of 594,148 people in Germany. 64.2% are female, 35.8% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeffery Deaver, Boris Becker, Enter Shikari, Bad Omens, Commercial mortgage.
The average Safari (web browser) fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeffery Deaver, Boris Becker, Enter Shikari, with strongest over-indexing on Jeffery Deaver (161.93× the country average). Demographically, the Safari (web browser) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Product
Demographics of Safari (web browser) fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.6 |
| Estimated audience size | 594,148 |
Audience persona
The typical Safari (web browser) fan in Germany is more female, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jeffery Deaver.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,546 | 1.15× |
| Bayern | 191,057 | 1.1× |
| Baden-Württemberg | 175,815 | 1.19× |
| Niedersachsen | 106,235 | 1.01× |
| Hessen | 100,988 | 1.23× |
| Rheinland-Pfalz | 58,872 | 1.09× |
| Berlin | 51,716 | 1.07× |
| Schleswig-Holstein | 43,662 | 1.13× |
| Sachsen | 38,297 | 0.72× |
| Hamburg | 31,543 | 1.29× |
| Brandenburg | 28,133 | 0.84× |
| Thüringen | 25,865 | 0.94× |
| Sachsen-Anhalt | 16,807 | 0.6× |
| Mecklenburg-Vorpommern | 15,078 | 0.73× |
| Saarland | 12,770 | 0.96× |
| Bremen | 8,612 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeffery Deaver | 161.93× | Literature |
| Boris Becker | 18.49× | Sports |
| Enter Shikari | 161.46× | Music & Radio |
| Bad Omens | 56.33× | Music & Radio |
| Commercial mortgage | 20× | Business & Career |
| I Prevail | 53.18× | Music & Radio |
| Corona (band) | 20× | Music & Radio |
| Lilly Becker | 18.49× | Fashion & Accessoires |
| Ice Nine Kills | 56.33× | Music & Radio |
| Normandie | 20× | Music & Radio |
| Mortgage bank | 76.81× | Business & Career |
| Motel One | 20× | Travel & Leisure |
| Civil law (common law) | 20× | Politics & Society |
| Markus Lanz | 6.78× | Movies & TV |
| Justin Engel | 18.49× | Sports |
| Don Broco | 161.46× | Music & Radio |
| Faculty (division) | 18.48× | Business & Career |
| Megaworld Corporation | 149.2× | Business & Career |
| Randy Houser | 309.97× | Music & Radio |
| FEVER 333 | 161.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.64 |
| Sustainability | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
| Individualism | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 12.8% |
| Brazil | 4.7% |
See Safari (web browser) audiences in other countries
More Technology & Electronics audiences in Germany
- Consumer electronics (32,410,673)
- Computers (27,809,081)
- Software (24,595,476)
- Smartphones (20,032,569)
- Mobile phones (19,656,549)
Frequently asked questions
How many fans does Safari (web browser) have in Germany?
Safari (web browser) has an estimated audience of 594,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Safari (web browser) fans?
64.2% of Safari (web browser) fans are female, 35.8% are male, with an average age of 36.6 years.
Which brands do Safari (web browser) fans like most?
Safari (web browser) fans show strongest brand affinity for Jeffery Deaver (161.93×), Boris Becker (18.49×), and Enter Shikari (161.46×) over the country average.
Where do Safari (web browser) fans live in Germany?
Safari (web browser) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,546), Bayern (reach 191,057), and Baden-Württemberg (reach 175,815). These three regions account for the largest share of the active audience.
What other brands do Safari (web browser) fans also like?
Beyond Safari (web browser) itself, the audience over-indexes on Boris Becker (18.49×), Enter Shikari (161.46×), Bad Omens (56.33×), and Commercial mortgage (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safari (web browser). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.