Rascasse Audience Intelligence

Motel One Target Market in Germany

A data profile of the people who buy, follow and care about Motel One in Germany — modelled from more than twelve digital signal sources. Motel One has an estimated audience of 882,631 people in Germany.

#947among Brand in Germany#573in Travel & Leisure

The average Motel One fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Premier Inn, Ramazzotti (liqueur), B&B Hotels, with strongest over-indexing on Premier Inn (181.1× the country average).

Demographically, the Motel One audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motel One fan in Germany is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Premier Inn.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motel One profile in Germany.

Audience size
883K
in Germany
Gender
51.1%♀
48.9% male
Age
41.4
average years
Country rank
#7245
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Motel One

51.1% are female, 48.9% are male, average age 41.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Motel One audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age41.4
Estimated audience size882,631
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Motel One audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Motel One audience comes from Germany.

Worldwide audience distribution share by country for Motel One
CountryShare
Germany58.7%
Austria8.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motel One audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motel One customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K1.85×
02Berlin~70K1.79×
03Bayern~200K1.30×
04Bremen~9K1.23×
05Baden-Württemberg~100K1.09×
06Hessen~70K1.09×
07Nordrhein-Westfalen~200K1.06×
08Schleswig-Holstein~30K0.88×
09Saarland~9K0.83×
10Niedersachsen~70K0.81×
11Sachsen~30K0.79×
12Rheinland-Pfalz~30K0.76×
13Mecklenburg-Vorpommern~10K0.72×
14Brandenburg~20K0.68×
15Sachsen-Anhalt~10K0.64×
16Thüringen~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Motel One, Germany
0.56×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motel One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motel One audience
#·InterestCategoryAffinity×
01Premier InnTravel & Leisure181.10×
02Enter ShikariMusic & Radio128.91×
03Kensington PalaceTravel & Leisure68.44×
04Ramazzotti (liqueur)Food & Beverages65.77×
05European Investment BankBusiness & Career59.97×
06EDreamsTravel & Leisure45.58×
07Hotel IbisTravel & Leisure45.16×
08Ibis BudgetTravel & Leisure45.13×
09STA TravelTravel & Leisure41.06×
10B&B HotelsTravel & Leisure37.18×
11MakeMyTripTravel & Leisure33.14×
12Metal detectorHome & Garden21.68×
13Safari (web browser)Technology & Electronics20.00×
14Phoenix ReisenTravel & Leisure12.27×
15Sonnenklar.TVTravel & Leisure6.72×
16EssoCars & Mobility6.47×
17SparkasseBusiness & Career6.27×
18Aral AGCars & Mobility5.60×
19XINGInternet & Social Media5.41×
20TUITravel & Leisure4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motel One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motel One audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Need for SecurityCONSERVATISM1.83×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motel One audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
SustainabilityBALANCE0.84×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Motel One's target market in Germany?

Motel One's target market in Germany covers an estimated 882,631 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motel One customers?

51.1% of the Motel One audience are female, 48.9% are male, with an average age of 41.4 years.

03

Which brands do Motel One fans like most?

Motel One fans show strongest brand affinity for Premier Inn (181.1×), Ramazzotti (liqueur) (65.77×), and B&B Hotels (37.18×) over the country average.

04

Where do Motel One fans live in Germany?

Motel One fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Motel One fans also like?

Beyond Motel One itself, the audience over-indexes on Ramazzotti (liqueur) (65.77×), B&B Hotels (37.18×), EDreams (45.58×), and Enter Shikari (128.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Motel One audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motel One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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