Motel One Audience in Germany
Motel One has an estimated audience of 913,989 people in Germany. 50.3% are female, 49.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ramazzotti (liqueur), Premier Inn, Safari (web browser), Enter Shikari, EDreams.
The average Motel One fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ramazzotti (liqueur), Premier Inn, Safari (web browser), with strongest over-indexing on Ramazzotti (liqueur) (44.32× the country average). Demographically, the Motel One audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Motel One fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.6 |
| Estimated audience size | 913,989 |
Audience persona
The typical Motel One fan in Germany is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Ramazzotti (liqueur).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,356 | 1.12× |
| Bayern | 193,113 | 1.31× |
| Baden-Württemberg | 138,920 | 1.11× |
| Hessen | 78,044 | 1.12× |
| Niedersachsen | 73,662 | 0.83× |
| Berlin | 66,339 | 1.62× |
| Hamburg | 38,315 | 1.86× |
| Rheinland-Pfalz | 35,988 | 0.79× |
| Sachsen | 34,760 | 0.78× |
| Schleswig-Holstein | 29,540 | 0.9× |
| Brandenburg | 19,063 | 0.67× |
| Sachsen-Anhalt | 15,124 | 0.64× |
| Thüringen | 13,022 | 0.56× |
| Mecklenburg-Vorpommern | 12,155 | 0.7× |
| Bremen | 9,285 | 1.19× |
| Saarland | 9,034 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ramazzotti (liqueur) | 44.32× | Food & Beverages |
| Premier Inn | 33.93× | Travel & Leisure |
| Safari (web browser) | 20× | Technology & Electronics |
| Enter Shikari | 110.42× | Music & Radio |
| EDreams | 31.72× | Travel & Leisure |
| MakeMyTrip | 33.56× | Travel & Leisure |
| TUI | 5.87× | Travel & Leisure |
| Sparkasse | 4.71× | Business & Career |
| B&B Hotels | 14.34× | Travel & Leisure |
| Ibis Budget | 35.06× | Travel & Leisure |
| Bobbies | 43.86× | Fashion & Accessoires |
| Holiday Inn Express | 25.34× | Travel & Leisure |
| Legally Blonde | 20× | Movies & TV |
| Metal detector | 24.24× | Home & Garden |
| Aral AG | 3.34× | Cars & Mobility |
| FIBA EuroBasket | 15.07× | Sports |
| Hotel Ibis | 32.94× | Travel & Leisure |
| Western Union | 4.87× | Business & Career |
| Center Parcs | 5.16× | Travel & Leisure |
| Kensington Palace | 48.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.5 |
| Convenience Orientation | PREMIUM | 1.5 |
| Travelling | THRILL | 1.49 |
| Need for Security | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.33 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.3% |
| Austria | 7.9% |
| United Kingdom | 7.3% |
See Motel One audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Motel One have in Germany?
Motel One has an estimated audience of 913,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motel One fans?
50.3% of Motel One fans are female, 49.7% are male, with an average age of 42.6 years.
Which brands do Motel One fans like most?
Motel One fans show strongest brand affinity for Ramazzotti (liqueur) (44.32×), Premier Inn (33.93×), and Safari (web browser) (20×) over the country average.
Where do Motel One fans live in Germany?
Motel One fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,356), Bayern (reach 193,113), and Baden-Württemberg (reach 138,920). These three regions account for the largest share of the active audience.
What other brands do Motel One fans also like?
Beyond Motel One itself, the audience over-indexes on Premier Inn (33.93×), Safari (web browser) (20×), Enter Shikari (110.42×), and EDreams (31.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motel One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.