Premier Inn Audience in Germany
Premier Inn has an estimated audience of 997,830 people in Germany. 41.5% are female, 58.5% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motel One, The Cloud One Hotels, CHECK24, Rossmann, Kurzurlaub.de.
The average Premier Inn fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motel One, The Cloud One Hotels, CHECK24, with strongest over-indexing on Motel One (181.1× the country average). Demographically, the Premier Inn audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Premier Inn fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 45.7 |
| Estimated audience size | 997,830 |
Audience persona
The typical Premier Inn fan in Germany is more male, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Motel One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,685 | 1.13× |
| Bayern | 191,765 | 1.2× |
| Baden-Württemberg | 170,270 | 1.25× |
| Niedersachsen | 108,775 | 1.12× |
| Hessen | 99,532 | 1.31× |
| Berlin | 61,205 | 1.37× |
| Hamburg | 43,828 | 1.94× |
| Sachsen | 40,210 | 0.82× |
| Schleswig-Holstein | 32,711 | 0.91× |
| Rheinland-Pfalz | 24,830 | 0.5× |
| Brandenburg | 20,547 | 0.66× |
| Thüringen | 16,516 | 0.65× |
| Saarland | 15,647 | 1.28× |
| Sachsen-Anhalt | 14,779 | 0.57× |
| Mecklenburg-Vorpommern | 10,644 | 0.56× |
| Bremen | 6,147 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motel One | 181.1× | Travel & Leisure |
| The Cloud One Hotels | 264.95× | Travel & Leisure |
| CHECK24 | 5.47× | Business & Career |
| Rossmann | 4.89× | Shopping |
| Kurzurlaub.de | 14.22× | Travel & Leisure |
| REWE | 3.46× | Shopping |
| Eurowings | 4.62× | Travel & Leisure |
| HolidayCheck | 6× | Travel & Leisure |
| Deutsche Bahn | 3.42× | Cars & Mobility |
| Bild | 2.64× | News |
| Tchibo | 4.12× | Shopping |
| Germany | 2.08× | Travel & Leisure |
| Ryanair | 3.31× | Travel & Leisure |
| Discount stores | 2.49× | Shopping |
| Hampton Inn | 28.21× | Travel & Leisure |
| IKEA | 2.63× | Home & Garden |
| Spiegel Online | 2.61× | News |
| Hotels | 2.68× | Travel & Leisure |
| Roland Kaiser | 4.11× | Music & Radio |
| Booking.com | 3.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Community Orientation | OPEN | 1.25 |
| Convenience Orientation | PREMIUM | 1.21 |
| Travelling | THRILL | 1.15 |
| Career Orientation | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 82.0% |
| Germany | 5.6% |
| China | 2.0% |
See Premier Inn audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
- Hilton Hotels & Resorts (709,021)
Frequently asked questions
How many fans does Premier Inn have in Germany?
Premier Inn has an estimated audience of 997,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Premier Inn fans?
41.5% of Premier Inn fans are female, 58.5% are male, with an average age of 45.7 years.
Which brands do Premier Inn fans like most?
Premier Inn fans show strongest brand affinity for Motel One (181.1×), The Cloud One Hotels (264.95×), and CHECK24 (5.47×) over the country average.
Where do Premier Inn fans live in Germany?
Premier Inn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,685), Bayern (reach 191,765), and Baden-Württemberg (reach 170,270). These three regions account for the largest share of the active audience.
What other brands do Premier Inn fans also like?
Beyond Premier Inn itself, the audience over-indexes on The Cloud One Hotels (264.95×), CHECK24 (5.47×), Rossmann (4.89×), and Kurzurlaub.de (14.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Premier Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.