Lidl Reisen Audience in Germany
Lidl Reisen has an estimated audience of 1,066,858 people in Germany. 62.8% are female, 37.2% are male, average age 37.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Schauinsland Reisen, TUI, Luxury Travel, Ryanair, Tropical Islands Resort.
The average Lidl Reisen fan in Germany is 37.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Schauinsland Reisen, TUI, Luxury Travel, with strongest over-indexing on Schauinsland Reisen (64.72× the country average). Demographically, the Lidl Reisen audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Lidl Reisen fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 37.8 |
| Estimated audience size | 1,066,858 |
Audience persona
The typical Lidl Reisen fan in Germany is more female, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Schauinsland Reisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 276,531 | 1.61× |
| Baden-Württemberg | 229,586 | 1.58× |
| Nordrhein-Westfalen | 205,012 | 0.88× |
| Niedersachsen | 115,578 | 1.12× |
| Hessen | 88,002 | 1.08× |
| Rheinland-Pfalz | 66,342 | 1.24× |
| Sachsen | 54,736 | 1.05× |
| Schleswig-Holstein | 39,208 | 1.02× |
| Thüringen | 32,568 | 1.2× |
| Berlin | 32,006 | 0.67× |
| Brandenburg | 26,900 | 0.81× |
| Mecklenburg-Vorpommern | 17,221 | 0.85× |
| Hamburg | 15,899 | 0.66× |
| Sachsen-Anhalt | 14,830 | 0.54× |
| Saarland | 11,852 | 0.9× |
| Bremen | 7,257 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schauinsland Reisen | 64.72× | Travel & Leisure |
| TUI | 8.89× | Travel & Leisure |
| Luxury Travel | 10.18× | Travel & Leisure |
| Ryanair | 3.47× | Travel & Leisure |
| Tropical Islands Resort | 4.87× | Travel & Leisure |
| Sonnenklar.TV | 4.59× | Travel & Leisure |
| CHECK24 | 2.38× | Business & Career |
| Airbnb | 2.04× | Travel & Leisure |
| TUI Cruises | 5.52× | Travel & Leisure |
| Celebrity Cruises | 9.15× | Travel & Leisure |
| AIDA Cruises | 5.36× | Travel & Leisure |
| Sunexpress | 2.82× | Travel & Leisure |
| Center Parcs | 3× | Travel & Leisure |
| Engine | 2.18× | Cars & Mobility |
| EasyJet | 3.47× | Travel & Leisure |
| Gala | 1.52× | News |
| Disney Cruise Line | 8.12× | Travel & Leisure |
| Booking.com | 2.06× | Travel & Leisure |
| MSC Cruises | 5.08× | Travel & Leisure |
| Pet insurance | 8.94× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.08 |
| Travelling | THRILL | 1.97 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Tradition | CONSERVATISM | 1.5 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.8% |
| Austria | 17.2% |
| Switzerland | 5.8% |
See Lidl Reisen audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Lidl Reisen have in Germany?
Lidl Reisen has an estimated audience of 1,066,858 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Lidl Reisen fans?
62.8% of Lidl Reisen fans are female, 37.2% are male, with an average age of 37.8 years.
Which brands do Lidl Reisen fans like most?
Lidl Reisen fans show strongest brand affinity for Schauinsland Reisen (64.72×), TUI (8.89×), and Luxury Travel (10.18×) over the country average.
Where do Lidl Reisen fans live in Germany?
Lidl Reisen fans in Germany are most concentrated in Bayern (reach 276,531), Baden-Württemberg (reach 229,586), and Nordrhein-Westfalen (reach 205,012). These three regions account for the largest share of the active audience.
What other brands do Lidl Reisen fans also like?
Beyond Lidl Reisen itself, the audience over-indexes on TUI (8.89×), Luxury Travel (10.18×), Ryanair (3.47×), and Tropical Islands Resort (4.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lidl Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.