TUI Audience in Germany
TUI has an estimated audience of 7,505,211 people in Germany. 65.3% are female, 34.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Schauinsland Reisen, HolidayCheck, Sonnenklar.TV, Mykonos, Sicily.
The average TUI fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Schauinsland Reisen, HolidayCheck, Sonnenklar.TV, with strongest over-indexing on Schauinsland Reisen (38.91× the country average). Demographically, the TUI audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of TUI fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.3 |
| Estimated audience size | 7,505,211 |
Audience persona
The typical TUI fan in Germany is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Schauinsland Reisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,720,281 | 1.05× |
| Bayern | 1,273,057 | 1.06× |
| Baden-Württemberg | 1,190,635 | 1.16× |
| Niedersachsen | 1,089,844 | 1.5× |
| Hessen | 583,173 | 1.02× |
| Rheinland-Pfalz | 459,213 | 1.22× |
| Sachsen | 275,370 | 0.75× |
| Schleswig-Holstein | 263,864 | 0.98× |
| Berlin | 192,153 | 0.57× |
| Thüringen | 187,503 | 0.98× |
| Sachsen-Anhalt | 180,621 | 0.93× |
| Brandenburg | 169,393 | 0.73× |
| Saarland | 153,633 | 1.67× |
| Hamburg | 139,720 | 0.82× |
| Mecklenburg-Vorpommern | 96,948 | 0.68× |
| Bremen | 59,155 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schauinsland Reisen | 38.91× | Travel & Leisure |
| HolidayCheck | 10.05× | Travel & Leisure |
| Sonnenklar.TV | 12.2× | Travel & Leisure |
| Mykonos | 12.11× | Travel & Leisure |
| Sicily | 11.37× | Travel & Leisure |
| Ryanair | 2.89× | Travel & Leisure |
| B&B Hotels | 9.44× | Travel & Leisure |
| Marbella | 19.66× | Travel & Leisure |
| Tenerife | 9.88× | Travel & Leisure |
| H-Hotels | 23.53× | Travel & Leisure |
| Iceland | 4.75× | Travel & Leisure |
| French Riviera | 12.68× | Travel & Leisure |
| Rhodes | 10.29× | Travel & Leisure |
| Majorca | 4.5× | Travel & Leisure |
| Fuerteventura | 8.31× | Travel & Leisure |
| Costa Blanca | 15.44× | Travel & Leisure |
| Benidorm | 28.28× | Travel & Leisure |
| Airbnb | 1.98× | Travel & Leisure |
| Gran Canaria | 7.58× | Travel & Leisure |
| Eurowings | 2.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Travelling | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.28 |
| DIY Mentality | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.5% |
| Germany | 17.8% |
| Poland | 9.9% |
See TUI audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
- Skyscanner (4,718,850)
Frequently asked questions
How many fans does TUI have in Germany?
TUI has an estimated audience of 7,505,211 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TUI fans?
65.3% of TUI fans are female, 34.7% are male, with an average age of 42.3 years.
Which brands do TUI fans like most?
TUI fans show strongest brand affinity for Schauinsland Reisen (38.91×), HolidayCheck (10.05×), and Sonnenklar.TV (12.2×) over the country average.
Where do TUI fans live in Germany?
TUI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,720,281), Bayern (reach 1,273,057), and Baden-Württemberg (reach 1,190,635). These three regions account for the largest share of the active audience.
What other brands do TUI fans also like?
Beyond TUI itself, the audience over-indexes on HolidayCheck (10.05×), Sonnenklar.TV (12.2×), Mykonos (12.11×), and Sicily (11.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.