Rascasse Audience Intelligence

French Riviera Audience in Germany

A data profile of the people who buy, follow and care about French Riviera in Germany — modelled from more than twelve digital signal sources. French Riviera has an estimated audience of 392,448 people in Germany.

#136among Region in Germany#1279among POI in Germany#1124in Travel & Leisure

The average French Riviera fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lando Norris, McLaren F1, F.C. Hansa Rostock, with strongest over-indexing on Lando Norris (10.38× the country average).

Demographically, the French Riviera audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical French Riviera fan in Germany is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Lando Norris.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French Riviera profile in Germany.

Audience size
392K
in Germany
Gender
70.5%♀
29.5% male
Age
42.6
average years
Country rank
#14223
POI in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French Riviera fans

70.5% are female, 29.5% are male, average age 42.6.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for French Riviera audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age42.6
Estimated audience size392,448
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the French Riviera audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4927%
50+22%
Fig. 04

Worldwide distribution

3.3%

of the worldwide French Riviera audience comes from Germany.

Worldwide audience distribution share by country for French Riviera
CountryShare
France29.6%
Italy11.2%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French Riviera audience in Germany is strongest.

Fig. 05

Top regions by affinity

French Riviera fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.33×
02Hessen~40K1.26×
03Berlin~20K1.25×
04Hamburg~10K1.21×
05Bayern~70K1.18×
06Rheinland-Pfalz~20K1.14×
07Nordrhein-Westfalen~100K1.13×
08Saarland~5K1.13×
09Niedersachsen~30K0.90×
10Bremen~3K0.89×
11Thüringen~9K0.87×
12Brandenburg~10K0.86×
13Sachsen~20K0.84×
14Schleswig-Holstein~10K0.83×
15Mecklenburg-Vorpommern~6K0.78×
16Sachsen-Anhalt~7K0.73×
Fig. 06

Affinity by region

Affinity by region — French Riviera, Germany
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French Riviera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French Riviera audience
#·InterestCategoryAffinity×
01Range Rover ClassicCars & Mobility58.82×
02McLaren F1Sports19.46×
03Saint-TropezTravel & Leisure14.44×
04Dubai MunicipalityTravel & Leisure13.40×
05Lando NorrisSports10.38×
06CannesTravel & Leisure6.22×
07Italian RivieraTravel & Leisure5.43×
08F.C. Hansa RostockSports4.43×
09ZadarTravel & Leisure3.08×
10Contemporary romanceLiterature2.78×
11VillaTravel & Leisure2.19×
12SunExpressTravel & Leisure2.04×
13TUITravel & Leisure1.89×
14ResortTravel & Leisure1.84×
15Tyrol (state)Travel & Leisure1.78×
16EurowingsTravel & Leisure1.67×
17LufthansaTravel & Leisure1.59×
18RyanairTravel & Leisure1.54×
19HermèsFashion & Accessoires1.52×
20Consumer electronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French Riviera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French Riviera audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.69×
Luxury OrientationPREMIUM1.63×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French Riviera audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
IndividualismJOY0.95×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French Riviera have in Germany?

French Riviera has an estimated audience of 392,448 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of French Riviera fans?

70.5% of French Riviera fans are female, 29.5% are male, with an average age of 42.6 years.

03

Which brands do French Riviera fans like most?

French Riviera fans show strongest brand affinity for Lando Norris (10.38×), McLaren F1 (19.46×), and F.C. Hansa Rostock (4.43×) over the country average.

04

Where do French Riviera fans live in Germany?

French Riviera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do French Riviera fans also like?

Beyond French Riviera itself, the audience over-indexes on McLaren F1 (19.46×), F.C. Hansa Rostock (4.43×), Consumer electronics (1.51×), and Range Rover Classic (58.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See French Riviera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for French Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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