Rascasse Audience Intelligence

French Riviera Audience in United States

A data profile of the people who buy, follow and care about French Riviera in United States — modelled from more than twelve digital signal sources. French Riviera has an estimated audience of 1,152,506 people in United States.

#163among Region in United States#1869among POI in United States#1609in Travel & Leisure

The average French Riviera fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Provence-Alpes-Côte d'Azur, Culture, House party, with strongest over-indexing on Provence-Alpes-Côte d'Azur (33.91× the country average).

Demographically, the French Riviera audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French Riviera fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Provence-Alpes-Côte d'Azur.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French Riviera profile in United States.

Audience size
1.2M
in United States
Gender
55.6%♀
44.4% male
Age
41.9
average years
Country rank
#21479
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French Riviera fans

55.6% are female, 44.4% are male, average age 41.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for French Riviera audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.9
Estimated audience size1,152,506
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the French Riviera audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

9.6%

of the worldwide French Riviera audience comes from United States.

Worldwide audience distribution share by country for French Riviera
CountryShare
France29.6%
Italy11.2%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French Riviera audience in United States is strongest.

Fig. 05

Top regions by affinity

French Riviera fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.78×
02New York~100K1.53×
03Massachusetts~30K1.50×
04New Jersey~40K1.39×
05California~200K1.29×
06Connecticut~10K1.29×
07Washington~30K1.22×
08Virginia~30K1.21×
09Colorado~20K1.19×
10Rhode Island~4K1.18×
11New Hampshire~5K1.16×
12Florida~90K1.15×
13Maryland~20K1.14×
14Illinois~40K1.12×
15Pennsylvania~40K1.11×
16Vermont~2K1.08×
17Georgia~40K1.05×
18Minnesota~20K1.05×
19Texas~100K1.03×
20Oregon~10K1.03×
21Hawaii~5K1.03×
22Maine~4K1.03×
23Utah~10K1.02×
24North Carolina~30K1.00×
25Nevada~10K0.98×
26Delaware~3K0.97×
27Idaho~6K0.96×
28Louisiana~10K0.94×
29Michigan~30K0.93×
30Missouri~20K0.92×
31South Carolina~20K0.92×
32Wisconsin~20K0.91×
33Montana~3K0.90×
34Ohio~30K0.89×
35Kansas~8K0.89×
36Tennessee~20K0.88×
37Arizona~20K0.87×
38Indiana~20K0.87×
39Alaska~2K0.87×
40Nebraska~5K0.85×
41Kentucky~10K0.82×
42Iowa~8K0.81×
43Arkansas~8K0.80×
44South Dakota~2K0.80×
45North Dakota~2K0.80×
46Alabama~10K0.77×
47West Virginia~4K0.77×
48Mississippi~7K0.75×
49Oklahoma~10K0.74×
50New Mexico~4K0.73×
Fig. 06

Affinity by region

Affinity by region — French Riviera, United States
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French Riviera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French Riviera audience
#·InterestCategoryAffinity×
01Provence-Alpes-Côte d'AzurTravel & Leisure33.91×
02CannesTravel & Leisure17.72×
03House partyHome & Garden11.06×
04Keith RichardsMusic & Radio9.70×
05Vladimir LeninPolitics & Society9.62×
06VallenatoTravel & Leisure8.94×
07Regions of PeruTravel & Leisure8.66×
08LampMusic & Radio8.29×
09YnetNews8.07×
10Guatemala CityTravel & Leisure7.26×
11Paul Thomas AndersonMovies & TV6.33×
12Broadcast engineeringBusiness & Career5.92×
13Club AméricaSports5.56×
14CumbiaMusic & Radio5.32×
15BogotáTravel & Leisure5.08×
16Ed HarrisMovies & TV4.56×
17Liga MXSports3.86×
18WikipediaInternet & Social Media1.90×
19CultureLiterature1.79×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French Riviera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French Riviera audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.53×
Quality AwarenessPREMIUM1.47×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French Riviera audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
ExtroversionTHRILL0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French Riviera have in United States?

French Riviera has an estimated audience of 1,152,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of French Riviera fans?

55.6% of French Riviera fans are female, 44.4% are male, with an average age of 41.9 years.

03

Which brands do French Riviera fans like most?

French Riviera fans show strongest brand affinity for Provence-Alpes-Côte d'Azur (33.91×), Culture (1.79×), and House party (11.06×) over the country average.

04

Where do French Riviera fans live in United States?

French Riviera fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do French Riviera fans also like?

Beyond French Riviera itself, the audience over-indexes on Culture (1.79×), House party (11.06×), Personal finance (1.69×), and Broadcast engineering (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See French Riviera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for French Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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