Guatemala City Audience in United States

Guatemala City logo

Guatemala City has an estimated audience of 2,927,003 people in United States. 43.0% are female, 57.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Nationality, Progressive rock, Kendra Scott, Governor of Michigan.

The average Guatemala City fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Nationality, Progressive rock, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Guatemala City audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Guatemala City fans

Demographic split for Guatemala City audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.4
Estimated audience size2,927,003

Audience persona

The typical Guatemala City fan in United States is more male, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Guatemala City in United States
RegionReachAffinity
California454,2711.41×
Texas319,4091.27×
Florida262,5461.32×
New York238,7461.46×
Illinois110,4051.13×
Georgia107,5171.19×
Virginia97,5591.37×
New Jersey93,8491.26×
North Carolina87,7261×
Pennsylvania81,7550.83×
Massachusetts73,2691.27×
Washington69,5761.18×
Maryland67,0651.33×
Ohio65,1350.72×
Tennessee61,8321.05×
Michigan53,9690.71×
Arizona53,3450.89×
Colorado48,5541.05×
Indiana44,6270.83×
South Carolina39,7070.9×
Oregon39,0931.17×
Alabama38,4820.94×
Minnesota36,3540.87×
Connecticut34,4741.17×
Missouri34,4280.73×
Wisconsin33,4540.76×
Utah32,5151.24×
Kentucky31,6720.86×
Louisiana30,2640.8×
Nevada30,1211.06×
Oklahoma27,2530.84×
Kansas21,7140.94×
Iowa20,5330.85×
Arkansas20,0600.83×
Washington, District of Columbia19,2282.19×
Nebraska16,5221.13×
Rhode Island16,5121.77×
Mississippi16,2400.67×
Idaho12,9740.88×
New Mexico12,7510.87×
Hawaii8,1820.65×
New Hampshire7,4150.64×
Maine7,3750.7×
Alaska7,1481.14×
Montana7,1100.88×
West Virginia6,9790.51×
Delaware6,4780.8×
South Dakota5,5190.82×
Vermont3,8810.76×
North Dakota3,4550.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guatemala City audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Nationality7.6×Politics & Society
Progressive rock5.54×Music & Radio
Kendra Scott7.14×Fashion & Accessoires
Governor of Michigan14.8×Politics & Society
James Madison University24×Business & Career
Historic site7.9×Arts & Culture
Hipster16.78×Politics & Society
Minnesota2.86×Travel & Leisure
Vocal harmony7.18×Music & Radio
Google Home9.87×Technology & Electronics
Grinch5.91×Movies & TV
Lahaina, Hawaii23.28×Travel & Leisure
Hibachi9.5×Food & Beverages
Combat sport1.9×Sports
Panama4.25×Travel & Leisure
Goop5.59×Internet & Social Media
jordy nelson16.69×Sports
Wok6.31×Food & Beverages
Fairy godmother6.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guatemala City audience
TraitClusterScore
SpiritualityBALANCE1.43
Risk AppetiteTHRILL1.35
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.17
Social Media UsageJOY1.15
LGBTQ+ IdentityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Guatemala City
CountryShare
United States25.1%
Mexico15.0%
Colombia8.2%

See Guatemala City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Guatemala City have in United States?

Guatemala City has an estimated audience of 2,927,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Guatemala City fans?

43.0% of Guatemala City fans are female, 57.0% are male, with an average age of 36.4 years.

Which brands do Guatemala City fans like most?

Guatemala City fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Nationality (7.6×), and Progressive rock (5.54×) over the country average.

Where do Guatemala City fans live in United States?

Guatemala City fans in United States are most concentrated in California (reach 454,271), Texas (reach 319,409), and Florida (reach 262,546). These three regions account for the largest share of the active audience.

What other brands do Guatemala City fans also like?

Beyond Guatemala City itself, the audience over-indexes on Nationality (7.6×), Progressive rock (5.54×), Kendra Scott (7.14×), and Governor of Michigan (14.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guatemala City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.