Rascasse Audience Intelligence

Guatemala City Audience in United States

A data profile of the people who buy, follow and care about Guatemala City in United States — modelled from more than twelve digital signal sources. Guatemala City has an estimated audience of 2,927,003 people in United States.

#150among City in United States#776among POI in United States#842in Travel & Leisure

The average Guatemala City fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pollo Campero, Las Vegas, FIFA Club World Cup, with strongest over-indexing on Pollo Campero (22.99× the country average).

Demographically, the Guatemala City audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guatemala City fan in United States is more male, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Pollo Campero.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guatemala City profile in United States.

Audience size
2.9M
in United States
Gender
43.0%♀
57.0% male
Age
36.4
average years
Country rank
#10510
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guatemala City fans

43.0% are female, 57.0% are male, average age 36.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Guatemala City audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.4
Estimated audience size2,927,003
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Guatemala City audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Guatemala City audience comes from United States.

Worldwide audience distribution share by country for Guatemala City
CountryShare
United States25.1%
Mexico15.0%
Colombia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guatemala City audience in United States is strongest.

Fig. 05

Top regions by affinity

Guatemala City fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.69×
02Rhode Island~10K1.33×
03Georgia~100K1.31×
04Virginia~90K1.29×
05Texas~300K1.26×
06New Jersey~90K1.25×
07New York~200K1.23×
08California~400K1.22×
09Florida~200K1.22×
10Utah~30K1.22×
11Illinois~100K1.19×
12Maryland~60K1.18×
13Massachusetts~70K1.17×
14Colorado~50K1.12×
15South Dakota~8K1.12×
16Connecticut~30K1.11×
17Nebraska~20K1.10×
18Alabama~40K1.04×
19Oregon~30K1.04×
20North Carolina~90K1.02×
21Idaho~10K1.02×
22Washington~60K1.01×
23Kansas~20K1.01×
24Delaware~8K1.01×
25Alaska~6K0.99×
26Kentucky~40K0.98×
27Nevada~30K0.98×
28South Carolina~40K0.96×
29Tennessee~60K0.95×
30Montana~8K0.95×
31Vermont~5K0.94×
32Oklahoma~30K0.93×
33Arkansas~20K0.93×
34New Mexico~10K0.92×
35Pennsylvania~90K0.89×
36Minnesota~40K0.89×
37Louisiana~30K0.88×
38North Dakota~5K0.88×
39Iowa~20K0.87×
40Arizona~50K0.86×
41Wisconsin~40K0.84×
42Maine~9K0.84×
43Mississippi~20K0.83×
44Indiana~40K0.82×
45Missouri~40K0.81×
46New Hampshire~9K0.80×
47Hawaii~10K0.79×
48West Virginia~10K0.77×
49Ohio~70K0.76×
50Michigan~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Guatemala City, United States
0.74×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guatemala City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guatemala City audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports23.16×
02Pollo CamperoFood & Beverages22.99×
03Lyric poetryLiterature19.89×
04Sport Club InternacionalSports19.03×
05World BankPolitics & Society18.27×
06Copa LibertadoresSports16.62×
07Atlético MadridSports15.31×
08VolarisTravel & Leisure12.15×
09Cruz AzulSports10.17×
10Benny BlancoMusic & Radio10.09×
11Web serverTechnology & Electronics10.05×
12Club AméricaSports9.08×
13La LigaSports7.15×
14Las VegasTravel & Leisure6.13×
15WhatsAppInternet & Social Media4.03×
16Spanish languagePolitics & Society3.94×
17Real Madrid C.F.Sports3.72×
18MexicoTravel & Leisure3.52×
19RadioTechnology & Electronics3.47×
20FIFA World CupSports2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guatemala City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guatemala City audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
Risk AppetiteTHRILL1.81×
Urban LifestyleOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guatemala City audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
CreativityOPEN0.74×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guatemala City have in United States?

Guatemala City has an estimated audience of 2,927,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guatemala City fans?

43.0% of Guatemala City fans are female, 57.0% are male, with an average age of 36.4 years.

03

Which brands do Guatemala City fans like most?

Guatemala City fans show strongest brand affinity for Pollo Campero (22.99×), Las Vegas (6.13×), and FIFA Club World Cup (23.16×) over the country average.

04

Where do Guatemala City fans live in United States?

Guatemala City fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Guatemala City fans also like?

Beyond Guatemala City itself, the audience over-indexes on Las Vegas (6.13×), FIFA Club World Cup (23.16×), Web server (10.05×), and Atlético Madrid (15.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guatemala City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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