Guatemala City Audience in United States

Guatemala City has an estimated audience of 2,927,003 people in United States. 43.0% are female, 57.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, CarGurus, Capital One.

The average Guatemala City fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (22.52× the country average). Demographically, the Guatemala City audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Guatemala City fans

Demographic split for Guatemala City audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.4
Estimated audience size2,927,003

Audience persona

The typical Guatemala City fan in United States is more male, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Guatemala City in United States
RegionReachAffinity
California454,2711.41×
Texas319,4091.27×
Florida262,5461.32×
New York238,7461.46×
Illinois110,4051.13×
Georgia107,5171.19×
Virginia97,5591.37×
New Jersey93,8491.26×
North Carolina87,7261×
Pennsylvania81,7550.83×
Massachusetts73,2691.27×
Washington69,5761.18×
Maryland67,0651.33×
Ohio65,1350.72×
Tennessee61,8321.05×
Michigan53,9690.71×
Arizona53,3450.89×
Colorado48,5541.05×
Indiana44,6270.83×
South Carolina39,7070.9×
Oregon39,0931.17×
Alabama38,4820.94×
Minnesota36,3540.87×
Connecticut34,4741.17×
Missouri34,4280.73×
Wisconsin33,4540.76×
Utah32,5151.24×
Kentucky31,6720.86×
Louisiana30,2640.8×
Nevada30,1211.06×
Oklahoma27,2530.84×
Kansas21,7140.94×
Iowa20,5330.85×
Arkansas20,0600.83×
Washington, District of Columbia19,2282.19×
Nebraska16,5221.13×
Rhode Island16,5121.77×
Mississippi16,2400.67×
Idaho12,9740.88×
New Mexico12,7510.87×
Hawaii8,1820.65×
New Hampshire7,4150.64×
Maine7,3750.7×
Alaska7,1481.14×
Montana7,1100.88×
West Virginia6,9790.51×
Delaware6,4780.8×
South Dakota5,5190.82×
Vermont3,8810.76×
North Dakota3,4550.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guatemala City audience
BrandAffinityCategory
Google Maps22.52×Internet & Social Media
Cillian Murphy55.66×Movies & TV
Indeed.com13.73×Business & Career
CarGurus18.81×Cars & Mobility
Capital One11.93×Business & Career
Enterprise Rent-A-Car14.42×Cars & Mobility
Armie Hammer48.24×Movies & TV
Pollo Campero32.78×Food & Beverages
Apple Store17.95×Shopping
Dakota Johnson20.27×Movies & TV
Circle K13.72×Shopping
ICloud14.15×Technology & Electronics
MoneyGram23.28×Business & Career
Jeff Bezos16.25×Business & Career
Billy Bob Thornton12.27×Movies & TV
Khan Academy11.59×Business & Career
DeviantArt9.8×Internet & Social Media
Bubble Shooter33.02×Games
MailChimp21.58×Internet & Social Media
Pierce Brosnan16.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guatemala City audience
TraitClusterScore
SpiritualityBALANCE1.43
Risk AppetiteTHRILL1.35
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.17
Social Media UsageJOY1.15
LGBTQ+ IdentityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Guatemala City
CountryShare
United States25.1%
Mexico15.0%
Colombia8.2%

See Guatemala City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Guatemala City have in United States?

Guatemala City has an estimated audience of 2,927,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Guatemala City fans?

43.0% of Guatemala City fans are female, 57.0% are male, with an average age of 36.4 years.

Which brands do Guatemala City fans like most?

Guatemala City fans show strongest brand affinity for Google Maps (22.52×), Cillian Murphy (55.66×), and Indeed.com (13.73×) over the country average.

Where do Guatemala City fans live in United States?

Guatemala City fans in United States are most concentrated in California (reach 454,271), Texas (reach 319,409), and Florida (reach 262,546). These three regions account for the largest share of the active audience.

What other brands do Guatemala City fans also like?

Beyond Guatemala City itself, the audience over-indexes on Cillian Murphy (55.66×), Indeed.com (13.73×), CarGurus (18.81×), and Capital One (11.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guatemala City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.