Rascasse Audience Intelligence

Pollo Campero Target Market in United States

A data profile of the people who buy, follow and care about Pollo Campero in United States — modelled from more than twelve digital signal sources. Pollo Campero has an estimated audience of 4,906,477 people in United States.

#47among Restaurants in United States#703among Brand in United States#466in Food & Beverages

The average Pollo Campero fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Tour Championship, BMW Championship (PGA Tour), Collin Morikawa, with strongest over-indexing on The Tour Championship (137.5× the country average).

Demographically, the Pollo Campero audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pollo Campero fan in United States is balanced, around 36.2 years old, with strong Tradition tendencies and a notable affinity for The Tour Championship.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pollo Campero profile in United States.

Audience size
4.9M
in United States
Gender
47.5%♀
52.5% male
Age
36.2
average years
Country rank
#6822
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pollo Campero

47.5% are female, 52.5% are male, average age 36.2.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Pollo Campero audience in United States
MetricValue
Female47.5%
Male52.5%
Average age36.2
Estimated audience size4,906,477
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Pollo Campero audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3924%
40-4922%
50+9%
Fig. 04

Worldwide distribution

71.2%

of the worldwide Pollo Campero audience comes from United States.

Worldwide audience distribution share by country for Pollo Campero
CountryShare
United States71.2%
Guatemala10.7%
El Salvador9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pollo Campero audience in United States is strongest.

Fig. 05

Top regions by affinity

Pollo Campero customers by region in United States
#RegionReachAffinity×
01Maryland~500K6.00×
02Florida~1M3.28×
03New York~800K3.13×
04Rhode Island~50K3.11×
05Virginia~400K3.01×
06Texas~1M2.91×
07Washington, District of Columbia~40K2.76×
08California~1.5M2.73×
09New Jersey~300K2.11×
10Nevada~100K2.11×
11North Carolina~300K2.02×
12Illinois~300K1.79×
13Oklahoma~90K1.77×
14Georgia~200K1.67×
15Tennessee~200K1.65×
16Arkansas~50K1.22×
17Massachusetts~100K1.17×
18Minnesota~80K1.15×
19Pennsylvania~100K0.85×
20South Carolina~60K0.85×
21Louisiana~50K0.74×
22Alaska~7K0.64×
23Montana~8K0.57×
24Connecticut~30K0.56×
25Vermont~5K0.54×
26North Dakota~5K0.52×
27Delaware~7K0.50×
28Nebraska~10K0.45×
29Hawaii~8K0.37×
30South Dakota~4K0.37×
31Maine~6K0.35×
32Alabama~20K0.34×
33Kansas~10K0.34×
34Indiana~30K0.32×
35Kentucky~20K0.32×
36Idaho~7K0.30×
37West Virginia~7K0.30×
38Iowa~10K0.29×
39New Hampshire~6K0.29×
40Mississippi~10K0.27×
41New Mexico~6K0.27×
42Utah~10K0.26×
43Arizona~20K0.24×
44Missouri~20K0.22×
45Colorado~20K0.21×
46Oregon~10K0.19×
47Washington~20K0.17×
48Wisconsin~10K0.17×
49Ohio~20K0.16×
50Michigan~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Pollo Campero, United States
0.14×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pollo Campero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pollo Campero audience
#·InterestCategoryAffinity×
01BMW Championship (PGA Tour)Sports411.65×
02Miraflores, GuaviareTravel & Leisure166.09×
03Rafael Landívar UniversityBusiness & Career142.42×
04The Tour ChampionshipSports137.50×
05Universidad Francisco MarroquínBusiness & Career131.74×
06Joel DahmenSports103.47×
07Nick TaylorSports103.47×
08J.J. SpaunSports103.38×
09Sahith TheegalaSports103.38×
10Keith MitchellSports103.38×
11Denny McCarthySports103.37×
12Collin MorikawaSports103.30×
13Michael KimSports103.29×
14Ryan FoxSports103.29×
15Ricky CastilloSports103.29×
16Tigo GuatemalaTechnology & Electronics96.38×
17Hugo (film)Fashion & Accessoires27.19×
18Pollo TropicalFood & Beverages25.27×
19Guatemala CityTravel & Leisure22.99×
20FIFA World Cup 2026Sports2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pollo Campero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pollo Campero audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.30×
Social Media UsageJOY1.71×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pollo Campero audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pollo Campero's target market in United States?

Pollo Campero's target market in United States covers an estimated 4,906,477 people, concentrated in California and Texas.

02

What is the gender split and age of Pollo Campero customers?

47.5% of the Pollo Campero audience are female, 52.5% are male, with an average age of 36.2 years.

03

Which brands do Pollo Campero fans like most?

Pollo Campero fans show strongest brand affinity for The Tour Championship (137.5×), BMW Championship (PGA Tour) (411.65×), and Collin Morikawa (103.3×) over the country average.

04

Where do Pollo Campero fans live in United States?

Pollo Campero fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pollo Campero fans also like?

Beyond Pollo Campero itself, the audience over-indexes on BMW Championship (PGA Tour) (411.65×), Collin Morikawa (103.3×), Joel Dahmen (103.47×), and J.J. Spaun (103.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pollo Campero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollo Campero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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