Pollo Campero Audience in United States

Pollo Campero logo

Pollo Campero has an estimated audience of 4,789,812 people in United States. 47.5% are female, 52.5% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: BMW Championship (PGA Tour), Collin Morikawa, Universidad Francisco Marroquín, Pollo Tropical, Rafael Landívar University.

The average Pollo Campero fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW Championship (PGA Tour), Collin Morikawa, Universidad Francisco Marroquín, with strongest over-indexing on BMW Championship (PGA Tour) (411.65× the country average). Demographically, the Pollo Campero audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Pollo Campero fans

Demographic split for Pollo Campero audience in United States
MetricValue
Female47.5%
Male52.5%
Average age36.2
Estimated audience size4,789,812

Audience persona

The typical Pollo Campero fan in United States is balanced, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for BMW Championship (PGA Tour).

Top regions in United States

Top regions ranked by reach for Pollo Campero in United States
RegionReachAffinity
California1,514,9232.88×
Texas1,217,0582.96×
Florida1,097,2733.38×
New York775,9532.9×
Maryland424,5915.16×
Virginia338,6622.9×
North Carolina334,1632.32×
New Jersey263,4272.16×
Georgia230,8001.56×
Illinois216,7311.36×
Tennessee166,0921.73×
Pennsylvania151,9090.94×
Massachusetts105,8651.12×
Nevada104,9842.27×
Oklahoma96,5471.82×
South Carolina79,3451.1×
Minnesota65,2460.95×
Arkansas42,6711.08×
Louisiana40,5350.66×
Washington, District of Columbia38,0342.64×
Rhode Island32,7522.15×
Indiana32,4450.37×
Connecticut31,1330.65×
Arizona28,2130.29×
Ohio26,3080.18×
Alabama25,7720.39×
Kentucky22,8670.38×
Missouri18,2210.24×
Colorado17,8660.24×
Washington16,9570.18×
Michigan15,4280.12×
Kansas14,8060.39×
Nebraska13,0410.54×
Iowa12,1990.31×
Utah12,1100.28×
Wisconsin9,7940.14×
Oregon9,6480.18×
Mississippi9,2810.24×
Delaware7,0630.53×
West Virginia4,3690.2×
New Mexico4,1540.17×
New Hampshire3,2120.17×
Idaho2,5290.11×
South Dakota2,4810.22×
Hawaii1,6160.08×
Maine1,5360.09×
Wyoming6520.09×
North Dakota6460.07×
Vermont5790.07×
Montana4680.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pollo Campero audience
BrandAffinityCategory
BMW Championship (PGA Tour)411.65×Sports
Collin Morikawa103.3×Sports
Universidad Francisco Marroquín131.74×Business & Career
Pollo Tropical25.27×Food & Beverages
Rafael Landívar University142.42×Business & Career
Miraflores, Guaviare166.09×Travel & Leisure
Guatemala City22.99×Travel & Leisure
Tigo Guatemala96.38×Technology & Electronics
Hugo (film)27.19×Fashion & Accessoires
Departments of Guatemala33.15×Travel & Leisure
Real Madrid C.F.5.17×Sports
Marina Abramović28.79×Arts & Culture
El Salvador national football team33.35×Sports
San Salvador20.72×Travel & Leisure
Instant messaging3.64×Internet & Social Media
El Salvador9.14×Travel & Leisure
Guatemala6.11×Travel & Leisure
Cash App6.92×Business & Career
Honduras8.9×Travel & Leisure
Spanish language4.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pollo Campero audience
TraitClusterScore
Urban LifestyleOPEN1.49
IndulgenceJOY1.38
Social Media UsageJOY1.31
Price SensitivityPREMIUM1.2
Need for SecurityCONSERVATISM1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Pollo Campero
CountryShare
United States70.7%
Guatemala10.8%
El Salvador9.6%

See Pollo Campero audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Pollo Campero have in United States?

Pollo Campero has an estimated audience of 4,789,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Pollo Campero fans?

47.5% of Pollo Campero fans are female, 52.5% are male, with an average age of 36.2 years.

Which brands do Pollo Campero fans like most?

Pollo Campero fans show strongest brand affinity for BMW Championship (PGA Tour) (411.65×), Collin Morikawa (103.3×), and Universidad Francisco Marroquín (131.74×) over the country average.

Where do Pollo Campero fans live in United States?

Pollo Campero fans in United States are most concentrated in California (reach 1,514,923), Texas (reach 1,217,058), and Florida (reach 1,097,273). These three regions account for the largest share of the active audience.

What other brands do Pollo Campero fans also like?

Beyond Pollo Campero itself, the audience over-indexes on Collin Morikawa (103.3×), Universidad Francisco Marroquín (131.74×), Pollo Tropical (25.27×), and Rafael Landívar University (142.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollo Campero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.