Rascasse Audience Intelligence

BMW Championship (PGA Tour) Audience in United States

A data profile of the people who buy, follow and care about BMW Championship (PGA Tour) in United States — modelled from more than twelve digital signal sources. BMW Championship (PGA Tour) has an estimated audience of 330,269 people in United States.

#114among Golf in United States#587among Event in United States#4614in Sports

The average BMW Championship (PGA Tour) fan in United States is 47.8 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Florida.

Top brand affinities include Pollo Campero, Christina Hendricks, Masters Tournament, with strongest over-indexing on Pollo Campero (411.65× the country average).

Demographically, the BMW Championship (PGA Tour) audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW Championship (PGA Tour) fan in United States is more male, around 47.8 years old, with strong Family Orientation tendencies and a notable affinity for Pollo Campero.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW Championship (PGA Tour) profile in United States.

Audience size
330K
in United States
Gender
26.2%♀
73.8% male
Age
47.8
average years
Country rank
#46001
Event in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW Championship (PGA Tour) fans

26.2% are female, 73.8% are male, average age 47.8.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for BMW Championship (PGA Tour) audience in United States
MetricValue
Female26.2%
Male73.8%
Average age47.8
Estimated audience size330,269
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the BMW Championship (PGA Tour) audience in United States
Age bracketShare%
16-195%
20-2913%
30-3916%
40-4922%
50+45%
Fig. 04

Worldwide distribution

35.5%

of the worldwide BMW Championship (PGA Tour) audience comes from United States.

Worldwide audience distribution share by country for BMW Championship (PGA Tour)
CountryShare
United States35.5%
United Kingdom17.8%
Ireland16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW Championship (PGA Tour) audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW Championship (PGA Tour) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K5.48×
02Maryland~10K2.52×
03Washington, District of Columbia~1K1.31×
04Delaware~1K1.31×
05Missouri~7K1.28×
06South Carolina~6K1.24×
07New Hampshire~2K1.24×
08Massachusetts~8K1.23×
09Maine~1K1.19×
10Vermont<1K1.19×
11Iowa~3K1.16×
12Minnesota~5K1.13×
13Illinois~10K1.11×
14Connecticut~4K1.11×
15North Carolina~10K1.10×
16Nebraska~2K1.08×
17Pennsylvania~10K1.06×
18Rhode Island~1K1.06×
19Michigan~9K1.04×
20Montana<1K1.04×
21Tennessee~7K1.03×
22North Dakota<1K1.03×
23Ohio~10K1.02×
24Wisconsin~5K1.01×
25Idaho~2K1.00×
26Kentucky~4K0.99×
27Kansas~3K0.97×
28Virginia~8K0.95×
29South Dakota<1K0.95×
30Utah~3K0.94×
31Indiana~6K0.92×
32Alabama~4K0.87×
33Florida~20K0.86×
34Georgia~8K0.83×
35New Jersey~7K0.81×
36West Virginia~1K0.81×
37Arizona~5K0.80×
38Alaska<1K0.75×
39New York~10K0.74×
40Oklahoma~3K0.73×
41Hawaii~1K0.73×
42Mississippi~2K0.71×
43Arkansas~2K0.71×
44New Mexico~1K0.71×
45Oregon~3K0.70×
46Washington~4K0.65×
47Louisiana~3K0.64×
48Nevada~2K0.63×
49Texas~20K0.59×
50California~20K0.53×
Fig. 06

Affinity by region

Affinity by region — BMW Championship (PGA Tour), United States
0.53×1.00×5.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW Championship (PGA Tour) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW Championship (PGA Tour) audience
#·InterestCategoryAffinity×
01Pollo CamperoFood & Beverages411.65×
02Arnold Palmer InvitationalSports78.41×
03Christina HendricksMovies & TV41.66×
04The Players ChampionshipSports38.64×
05Justin RoseSports31.54×
06Phil MickelsonSports26.95×
07Brooks KoepkaSports19.82×
08Armie HammerMovies & TV16.67×
09ExxonMobilCars & Mobility15.00×
10Masters TournamentSports14.10×
11LPGASports12.83×
12TopGolfSports12.31×
13Bryan CranstonMovies & TV11.10×
14FedExBusiness & Career10.78×
15Tiger WoodsSports8.47×
16Sustainable energyHome & Garden7.91×
17Renewable energyBusiness & Career6.25×
18PGA TourSports5.50×
19Mortgage loansBusiness & Career4.15×
20GolfSports3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW Championship (PGA Tour) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW Championship (PGA Tour) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.04×
SustainabilityBALANCE2.55×
PatriotismCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW Championship (PGA Tour) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.68×
ExtroversionTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW Championship (PGA Tour) have in United States?

BMW Championship (PGA Tour) has an estimated audience of 330,269 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of BMW Championship (PGA Tour) fans?

26.2% of BMW Championship (PGA Tour) fans are female, 73.8% are male, with an average age of 47.8 years.

03

Which brands do BMW Championship (PGA Tour) fans like most?

BMW Championship (PGA Tour) fans show strongest brand affinity for Pollo Campero (411.65×), Christina Hendricks (41.66×), and Masters Tournament (14.1×) over the country average.

04

Where do BMW Championship (PGA Tour) fans live in United States?

BMW Championship (PGA Tour) fans in United States are most concentrated in Colorado (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BMW Championship (PGA Tour) fans also like?

Beyond BMW Championship (PGA Tour) itself, the audience over-indexes on Christina Hendricks (41.66×), Masters Tournament (14.1×), FedEx (10.78×), and Justin Rose (31.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See BMW Championship (PGA Tour) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Championship (PGA Tour). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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