BMW Championship (PGA Tour) Audience in United States

BMW Championship (PGA Tour) has an estimated audience of 330,171 people in United States. 26.2% are female, 73.8% are male, average age 47.8. Top regions: Colorado, Florida, California. Top brand affinities: Pollo Campero, Christina Hendricks, Autism Awareness, Diabetes mellitus awareness, Ryder Cup.

The average BMW Championship (PGA Tour) fan in United States is 47.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, Florida, California. Top brand affinities include Pollo Campero, Christina Hendricks, Autism Awareness, with strongest over-indexing on Pollo Campero (237.92× the country average). Demographically, the BMW Championship (PGA Tour) audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of BMW Championship (PGA Tour) fans

Demographic split for BMW Championship (PGA Tour) audience in United States
MetricValue
Female26.2%
Male73.8%
Average age47.8
Estimated audience size330,171

Audience persona

The typical BMW Championship (PGA Tour) fan in United States is more male, around 47.8 years old, with strong Family Orientation tendencies and a notable affinity for Pollo Campero.

Top regions in United States

Top regions ranked by reach for BMW Championship (PGA Tour) in United States
RegionReachAffinity
Colorado35,5586.83×
Florida21,3050.95×
California19,8230.55×
Texas17,4390.61×
New York12,4340.67×
North Carolina11,2331.13×
Illinois11,1851.02×
Ohio9,1940.9×
Pennsylvania9,0430.81×
Michigan9,0181.04×
Massachusetts8,0751.24×
Georgia7,4540.73×
New Jersey6,8570.82×
Tennessee6,7071.01×
Arizona5,9910.89×
Virginia5,7920.72×
Indiana5,6030.93×
Minnesota5,3521.13×
Wisconsin4,9441×
South Carolina4,6610.94×
Missouri4,5980.86×
Maryland4,4780.79×
Washington4,2640.64×
Kentucky4,0590.98×
Alabama3,8200.83×
Iowa3,3991.25×
Connecticut3,2230.97×
Utah3,0641.04×
Louisiana2,7500.65×
Oregon2,5450.67×
Kansas2,4230.93×
Oklahoma2,2570.62×
Nevada2,0990.66×
Nebraska1,7481.06×
New Hampshire1,7361.33×
Mississippi1,7010.63×
Idaho1,5730.95×
Arkansas1,5290.56×
Maine1,3631.15×
New Mexico1,1670.7×
Montana1,0091.1×
Hawaii1,0080.71×
West Virginia9630.63×
Rhode Island9140.87×
Delaware8490.93×
Vermont7541.3×
South Dakota6780.89×
Washington, District of Columbia6640.67×
North Dakota6550.97×
Wyoming5241.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW Championship (PGA Tour) audience
BrandAffinityCategory
Pollo Campero237.92×Food & Beverages
Christina Hendricks33.77×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ryder Cup16.73×Sports
Justin Rose24.72×Sports
TopGolf13.15×Sports
Phil Mickelson31.67×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Arnold Palmer Invitational78.18×Sports
The Players Championship44.31×Sports
Brooks Koepka24.69×Sports
PGA Tour6.17×Sports
Income tax13.19×Business & Career
LPGA13.18×Sports
Tiger Woods9.47×Sports
Kia Sportage20×Cars & Mobility
Armie Hammer18.78×Movies & TV
Livemusic4.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW Championship (PGA Tour) audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.41
Quality AwarenessPREMIUM1.41
PatriotismCONSERVATISM1.19
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for BMW Championship (PGA Tour)
CountryShare
United States38.0%
United Kingdom19.0%
Ireland17.1%

See BMW Championship (PGA Tour) audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does BMW Championship (PGA Tour) have in United States?

BMW Championship (PGA Tour) has an estimated audience of 330,171 people in United States, concentrated in Colorado and Florida.

What is the gender split and age of BMW Championship (PGA Tour) fans?

26.2% of BMW Championship (PGA Tour) fans are female, 73.8% are male, with an average age of 47.8 years.

Which brands do BMW Championship (PGA Tour) fans like most?

BMW Championship (PGA Tour) fans show strongest brand affinity for Pollo Campero (237.92×), Christina Hendricks (33.77×), and Autism Awareness (19.03×) over the country average.

Where do BMW Championship (PGA Tour) fans live in United States?

BMW Championship (PGA Tour) fans in United States are most concentrated in Colorado (reach 35,558), Florida (reach 21,305), and California (reach 19,823). These three regions account for the largest share of the active audience.

What other brands do BMW Championship (PGA Tour) fans also like?

Beyond BMW Championship (PGA Tour) itself, the audience over-indexes on Christina Hendricks (33.77×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Ryder Cup (16.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Championship (PGA Tour). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.