The Players Championship Audience in United States

The Players Championship logo

The Players Championship has an estimated audience of 736,121 people in United States. 18.4% are female, 81.6% are male, average age 46.3. Top regions: Florida, California, Texas. Top brand affinities: Scottie Scheffler, Adam Scott (golfer), Brooks Koepka, TPC at Sawgrass, John Daly (golfer).

The average The Players Championship fan in United States is 46.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Scottie Scheffler, Adam Scott (golfer), Brooks Koepka, with strongest over-indexing on Scottie Scheffler (19.95× the country average). Demographically, the The Players Championship audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of The Players Championship fans

Demographic split for The Players Championship audience in United States
MetricValue
Female18.4%
Male81.6%
Average age46.3
Estimated audience size736,121

Audience persona

The typical The Players Championship fan in United States is more male, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Scottie Scheffler.

Top regions in United States

Top regions ranked by reach for The Players Championship in United States
RegionReachAffinity
Florida84,2931.69×
California47,4700.59×
Texas42,5230.67×
New York36,3990.88×
Pennsylvania31,8571.29×
Georgia28,6211.26×
Ohio27,8671.23×
North Carolina27,7901.25×
Michigan27,2821.42×
Illinois24,4771×
South Carolina17,2331.56×
Virginia16,9390.94×
Tennessee16,9061.14×
New Jersey16,6470.89×
Indiana16,0611.19×
Minnesota16,0581.52×
Massachusetts14,5221×
Colorado12,7541.1×
Missouri12,7291.07×
Wisconsin12,1341.1×
Maryland11,0070.87×
Washington10,4260.71×
Kentucky10,0421.09×
Connecticut9,4811.28×
Louisiana8,4160.89×
Iowa8,3341.37×
Arizona8,3140.55×
Oklahoma6,6780.82×
Oregon6,1600.73×
Utah6,0540.92×
Alabama6,0290.59×
Kansas5,8951.02×
Mississippi5,2110.86×
Nevada5,0830.71×
New Hampshire4,7361.63×
Nebraska4,1911.14×
Arkansas3,7480.62×
Maine3,3621.27×
Idaho3,1750.86×
West Virginia2,8410.83×
Rhode Island2,7361.17×
Hawaii2,0370.64×
Delaware2,0080.99×
Montana1,9640.96×
South Dakota1,9511.15×
North Dakota1,9121.26×
New Mexico1,8240.49×
Washington, District of Columbia1,5110.68×
Vermont1,4671.13×
Wyoming8480.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Players Championship audience
BrandAffinityCategory
Scottie Scheffler19.95×Sports
Adam Scott (golfer)30.12×Sports
Brooks Koepka30.49×Sports
TPC at Sawgrass46.29×Sports
John Daly (golfer)18.57×Sports
Keegan Bradley27.02×Sports
Phil Mickelson21.79×Sports
Ryder Cup9.21×Sports
Callaway Golf Company11.81×Sports
Justin Rose14.66×Sports
PGA Tour5.06×Sports
AT&T Pebble Beach National Pro-Am51.39×Sports
TopGolf8.25×Sports
Indiana Hoosiers football7.87×Sports
Professional Golfers Association12.23×Sports
Arnold Palmer19.92×Sports
Presidents Cup46.14×Sports
Rory McIlroy7.58×Sports
Putter15.72×Sports
Shane Lowry (golfer)23.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Players Championship audience
TraitClusterScore
SustainabilityBALANCE2.85
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.49
Design AffinityPREMIUM2.36
Early Adopter MentalityPOWER1.94
LGBTQ+ IdentityOPEN1.71

Worldwide distribution

Worldwide audience distribution share by country for The Players Championship
CountryShare
United States66.0%
United Kingdom9.0%
Italy3.2%

See The Players Championship audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does The Players Championship have in United States?

The Players Championship has an estimated audience of 736,121 people in United States, concentrated in Florida and California.

What is the gender split and age of The Players Championship fans?

18.4% of The Players Championship fans are female, 81.6% are male, with an average age of 46.3 years.

Which brands do The Players Championship fans like most?

The Players Championship fans show strongest brand affinity for Scottie Scheffler (19.95×), Adam Scott (golfer) (30.12×), and Brooks Koepka (30.49×) over the country average.

Where do The Players Championship fans live in United States?

The Players Championship fans in United States are most concentrated in Florida (reach 84,293), California (reach 47,470), and Texas (reach 42,523). These three regions account for the largest share of the active audience.

What other brands do The Players Championship fans also like?

Beyond The Players Championship itself, the audience over-indexes on Adam Scott (golfer) (30.12×), Brooks Koepka (30.49×), TPC at Sawgrass (46.29×), and John Daly (golfer) (18.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Players Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.