Rascasse Audience Intelligence

The Players Championship Audience in United States

A data profile of the people who buy, follow and care about The Players Championship in United States — modelled from more than twelve digital signal sources. The Players Championship has an estimated audience of 734,952 people in United States.

#334among Event in United States#2728in Sports

The average The Players Championship fan in United States is 46.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Scottie Scheffler, Adam Scott, Brooks Koepka, with strongest over-indexing on Scottie Scheffler (19.95× the country average).

Demographically, the The Players Championship audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Players Championship fan in United States is more male, around 46.3 years old, with strong Sports Activity tendencies and a notable affinity for Scottie Scheffler.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Players Championship profile in United States.

Audience size
735K
in United States
Gender
18.4%♀
81.6% male
Age
46.3
average years
Country rank
#29012
Event in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Players Championship fans

18.4% are female, 81.6% are male, average age 46.3.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for The Players Championship audience in United States
MetricValue
Female18.4%
Male81.6%
Average age46.3
Estimated audience size734,952
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the The Players Championship audience in United States
Age bracketShare%
16-197%
20-2915%
30-3918%
40-4921%
50+40%
Fig. 04

Worldwide distribution

65.9%

of the worldwide The Players Championship audience comes from United States.

Worldwide audience distribution share by country for The Players Championship
CountryShare
United States65.9%
United Kingdom9.0%
Italy3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Players Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

The Players Championship fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K1.90×
02New Hampshire~5K1.61×
03South Carolina~20K1.57×
04Minnesota~10K1.41×
05Michigan~30K1.32×
06Iowa~8K1.32×
07North Dakota~2K1.25×
08North Carolina~30K1.23×
09Connecticut~9K1.22×
10Maine~3K1.22×
11Ohio~30K1.21×
12Massachusetts~20K1.20×
13Vermont~2K1.20×
14Pennsylvania~30K1.19×
15Georgia~30K1.18×
16Rhode Island~3K1.14×
17South Dakota~2K1.14×
18Wisconsin~10K1.11×
19Indiana~10K1.10×
20Nebraska~4K1.10×
21Tennessee~20K1.09×
22Missouri~10K1.08×
23Kentucky~10K1.04×
24Colorado~10K1.02×
25Alabama~10K1.00×
26Illinois~20K0.98×
27Delaware~2K0.98×
28Kansas~6K0.97×
29Montana~2K0.97×
30Louisiana~9K0.92×
31West Virginia~3K0.92×
32Idaho~3K0.91×
33Virginia~20K0.88×
34Utah~6K0.88×
35Mississippi~5K0.87×
36Maryland~10K0.84×
37New Jersey~20K0.83×
38New York~30K0.81×
39Arizona~10K0.79×
40Oklahoma~6K0.79×
41Oregon~6K0.75×
42Hawaii~2K0.72×
43Washington, District of Columbia~2K0.72×
44Washington~10K0.71×
45Nevada~5K0.70×
46Arkansas~4K0.68×
47Alaska~1K0.68×
48Texas~40K0.65×
49New Mexico~2K0.64×
50California~40K0.54×
Fig. 06

Affinity by region

Affinity by region — The Players Championship, United States
0.54×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Players Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Players Championship audience
#·InterestCategoryAffinity×
01Cameron SmithSports54.19×
02AT&T Pebble Beach National Pro-AmSports51.39×
03TPC at SawgrassSports46.29×
04Presidents CupSports46.14×
05Brooks KoepkaSports30.49×
06Adam ScottSports30.12×
07Keegan BradleySports27.02×
08Phil MickelsonSports21.79×
09Scottie SchefflerSports19.95×
10Arnold PalmerSports19.92×
11John DalySports18.57×
12The Tour ChampionshipSports16.44×
13PutterSports15.72×
14Professional Golfers AssociationSports12.23×
15Callaway Golf CompanySports11.81×
16Ryder CupSports9.21×
17TopGolfSports8.25×
18Indiana Hoosiers footballSports7.87×
19Masters TournamentSports5.62×
20PGA TourSports5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Players Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Players Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.55×
PatriotismCONSERVATISM1.27×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Players Championship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Players Championship have in United States?

The Players Championship has an estimated audience of 734,952 people in United States, concentrated in Florida and California.

02

What is the gender split and age of The Players Championship fans?

18.4% of The Players Championship fans are female, 81.6% are male, with an average age of 46.3 years.

03

Which brands do The Players Championship fans like most?

The Players Championship fans show strongest brand affinity for Scottie Scheffler (19.95×), Adam Scott (30.12×), and Brooks Koepka (30.49×) over the country average.

04

Where do The Players Championship fans live in United States?

The Players Championship fans in United States are most concentrated in Florida (reach ~90K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Players Championship fans also like?

Beyond The Players Championship itself, the audience over-indexes on Adam Scott (30.12×), Brooks Koepka (30.49×), Presidents Cup (46.14×), and TPC at Sawgrass (46.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See The Players Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Players Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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