Rascasse Audience Intelligence

AT&T Pebble Beach National Pro-Am Audience in United States

Name: AT&T Pebble Beach National Pro-Am — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about AT&T Pebble Beach National Pro-Am in United States — modelled from more than twelve digital signal sources. AT&T Pebble Beach National Pro-Am has an estimated audience of 327,852 people in United States.

#116among Golf in United States #591among Event in United States #4633in Sports

The average AT&T Pebble Beach National Pro-Am fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include FlightAware, Bruce Springsteen, Indoor golf, with strongest over-indexing on FlightAware (19.59× the country average).

Demographically, the AT&T Pebble Beach National Pro-Am audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AT&T Pebble Beach National Pro-Am fan in United States is more male, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for FlightAware.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AT&T Pebble Beach National Pro-Am profile in United States.

Audience size

328K

in United States

Gender

23.1%♀

76.9% male

Age

45.2

average years

Country rank

#46176

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of AT&T Pebble Beach National Pro-Am fans

23.1% are female, 76.9% are male, average age 45.2.

Fig. 02

Gender split

23.1%

Female

76.9%

Male

Demographic split for AT&T Pebble Beach National Pro-Am audience in United States
Metric	Value
Female	23.1%
Male	76.9%
Average age	45.2
Estimated audience size	327,852

Fig. 03

Age distribution

Age distribution of the AT&T Pebble Beach National Pro-Am audience in United States
Age bracket	Share	%
16-19		9%
20-29		15%
30-39		18%
40-49		22%
50+		37%

Fig. 04

Worldwide distribution

69.5%

of the worldwide AT&T Pebble Beach National Pro-Am audience comes from United States.

Worldwide audience distribution share by country for AT&T Pebble Beach National Pro-Am
Country	Share
United States	69.5%
Canada	9.0%
Ireland	7.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AT&T Pebble Beach National Pro-Am audience in United States is strongest.

Fig. 05

Top regions by affinity

AT&T Pebble Beach National Pro-Am fans by region: top regions in United States
#	Region	Reach	×
01	Arizona	~10K	1.53×
02	California	~50K	1.34×
03	South Carolina	~6K	1.29×
04	Ohio	~10K	1.27×
05	Michigan	~10K	1.23×
06	Iowa	~3K	1.22×
07	Nebraska	~2K	1.22×
08	Massachusetts	~8K	1.18×
09	Wisconsin	~6K	1.17×
10	Idaho	~2K	1.17×
11	Missouri	~6K	1.16×
12	North Dakota	<1K	1.16×
13	Connecticut	~4K	1.13×
14	Florida	~20K	1.12×
15	Pennsylvania	~10K	1.11×
16	Minnesota	~5K	1.10×
17	Kansas	~3K	1.09×
18	New Hampshire	~1K	1.09×
19	Rhode Island	~1K	1.09×
20	Montana	<1K	1.09×
21	South Dakota	<1K	1.09×
22	North Carolina	~10K	1.07×
23	Vermont	<1K	1.06×
24	Illinois	~10K	1.04×
25	Indiana	~6K	1.04×
26	Tennessee	~7K	1.01×
27	Colorado	~5K	0.99×
28	Nevada	~3K	0.99×
29	Maine	~1K	0.98×
30	Kentucky	~4K	0.96×
31	Washington	~6K	0.95×
32	Delaware	<1K	0.95×
33	New Jersey	~8K	0.94×
34	Hawaii	~1K	0.94×
35	Georgia	~9K	0.87×
36	Utah	~3K	0.87×
37	Alabama	~4K	0.86×
38	Oregon	~3K	0.85×
39	West Virginia	~1K	0.84×
40	Virginia	~7K	0.83×
41	Louisiana	~4K	0.83×
42	Alaska	<1K	0.82×
43	Maryland	~5K	0.80×
44	Oklahoma	~3K	0.78×
45	New York	~10K	0.76×
46	Arkansas	~2K	0.76×
47	Mississippi	~2K	0.76×
48	Washington, District of Columbia	<1K	0.74×
49	Texas	~20K	0.71×
50	New Mexico	~1K	0.71×

Affinity by region — AT&T Pebble Beach National Pro-Am, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AT&T Pebble Beach National Pro-Am audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AT&T Pebble Beach National Pro-Am audience
#	Interest	Category	×
01	Indoor golf	Sports	72.39×
02	Arnold Palmer Invitational	Sports	57.01×
03	The Players Championship	Sports	51.39×
04	Rembrandt	Arts & Culture	29.79×
05	Drake Bell	Movies & TV	28.84×
06	Pebble Beach Golf Links	Sports	28.48×
07	Justin Rose	Sports	28.00×
08	Phil Mickelson	Sports	27.88×
09	Arnold Palmer	Sports	26.33×
10	Brooks Koepka	Sports	25.82×
11	Philadelphia Union	Sports	20.00×
12	FlightAware	Travel & Leisure	19.59×
13	Bruce Springsteen	Music & Radio	18.28×
14	LPGA	Sports	14.28×
15	MasterCard	Business & Career	11.51×
16	TopGolf	Sports	10.91×
17	Rory McIlroy	Sports	7.04×
18	Family car	Cars & Mobility	6.66×
19	Masters Tournament	Sports	4.56×
20	Planet Fitness	Sports	2.64×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AT&T Pebble Beach National Pro-Am audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by AT&T Pebble Beach National Pro-Am audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.12×
Patriotism	CONSERVATISM	2.05×
Sustainability	BALANCE	1.61×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by AT&T Pebble Beach National Pro-Am audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.61×
Pet Ownership	JOY	0.84×
Mindfulness	BALANCE	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does AT&T Pebble Beach National Pro-Am have in United States?

AT&T Pebble Beach National Pro-Am has an estimated audience of 327,852 people in United States, concentrated in California and Florida.

What is the gender split and age of AT&T Pebble Beach National Pro-Am fans?

23.1% of AT&T Pebble Beach National Pro-Am fans are female, 76.9% are male, with an average age of 45.2 years.

Which brands do AT&T Pebble Beach National Pro-Am fans like most?

AT&T Pebble Beach National Pro-Am fans show strongest brand affinity for FlightAware (19.59×), Bruce Springsteen (18.28×), and Indoor golf (72.39×) over the country average.

Where do AT&T Pebble Beach National Pro-Am fans live in United States?

AT&T Pebble Beach National Pro-Am fans in United States are most concentrated in California (reach ~50K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do AT&T Pebble Beach National Pro-Am fans also like?

Beyond AT&T Pebble Beach National Pro-Am itself, the audience over-indexes on Bruce Springsteen (18.28×), Indoor golf (72.39×), The Players Championship (51.39×), and Justin Rose (28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for AT&T Pebble Beach National Pro-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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