AT&T Pebble Beach National Pro-Am Audience in United States

AT&T Pebble Beach National Pro-Am has an estimated audience of 327,853 people in United States. 23.1% are female, 76.9% are male, average age 45.2. Top regions: California, Florida, Texas. Top brand affinities: Indoor golf, TopGolf, FlightAware, Justin Rose, LPGA.

The average AT&T Pebble Beach National Pro-Am fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Indoor golf, TopGolf, FlightAware, with strongest over-indexing on Indoor golf (76.47× the country average). Demographically, the AT&T Pebble Beach National Pro-Am audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of AT&T Pebble Beach National Pro-Am fans

Demographic split for AT&T Pebble Beach National Pro-Am audience in United States
MetricValue
Female23.1%
Male76.9%
Average age45.2
Estimated audience size327,853

Audience persona

The typical AT&T Pebble Beach National Pro-Am fan in United States is more male, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Indoor golf.

Top regions in United States

Top regions ranked by reach for AT&T Pebble Beach National Pro-Am in United States
RegionReachAffinity
California67,7481.88×
Florida25,9611.17×
Texas19,2520.68×
New York16,2360.89×
Ohio13,6021.35×
Pennsylvania12,8841.17×
North Carolina11,2561.14×
Illinois10,9311×
Michigan10,2441.19×
Arizona9,8631.47×
Massachusetts9,7741.51×
Georgia9,1340.9×
Virginia6,9660.87×
Colorado6,8371.32×
New Jersey6,7980.82×
South Carolina6,7371.37×
Indiana6,5181.09×
Minnesota5,8891.25×
Tennessee5,6030.85×
Washington5,3380.81×
Wisconsin4,9281×
Missouri4,6780.89×
Kentucky4,0680.99×
Oregon3,8581.03×
Connecticut3,8191.16×
Maryland3,6550.65×
Alabama3,4230.75×
Iowa3,4111.26×
Utah3,0981.06×
Louisiana3,0720.73×
Nevada2,8170.89×
Oklahoma2,7310.75×
Kansas2,5881×
Nebraska1,8471.12×
Arkansas1,8310.68×
Idaho1,7501.06×
Mississippi1,7270.64×
New Hampshire1,7011.32×
Hawaii1,2850.91×
Rhode Island1,1351.09×
Maine1,1340.97×
Montana9901.09×
West Virginia9880.65×
New Mexico9140.56×
South Dakota7571×
Vermont7151.24×
Delaware7000.77×
North Dakota6801.01×
Washington, District of Columbia6240.63×
Wyoming4250.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AT&T Pebble Beach National Pro-Am audience
BrandAffinityCategory
Indoor golf76.47×Sports
TopGolf12.67×Sports
FlightAware14.32×Travel & Leisure
Justin Rose20.33×Sports
LPGA16.55×Sports
The Players Championship44.31×Sports
Brooks Koepka24.69×Sports
Arnold Palmer Invitational71.7×Sports
Indianapolis Motor Speedway15.52×Sports
Kia Sportage20×Cars & Mobility
Day trading11.4×Business & Career
Planet Fitness3.65×Sports
Koenigsegg20.31×Cars & Mobility
Rembrandt26.56×Arts & Culture
Blended whiskey10.65×Food & Beverages
Bruce Springsteen9.58×Music & Radio
Drake Bell22.89×Movies & TV
Jack Nicklaus14.22×Sports
Phil Mickelson15.17×Sports
Livemusic3.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AT&T Pebble Beach National Pro-Am audience
TraitClusterScore
Risk AppetiteTHRILL2.49
Family OrientationCONSERVATISM1.94
Design AffinityPREMIUM1.55
Luxury OrientationPREMIUM1.48
SustainabilityBALANCE1.47
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for AT&T Pebble Beach National Pro-Am
CountryShare
United States69.8%
Canada8.8%
Ireland7.1%

See AT&T Pebble Beach National Pro-Am audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does AT&T Pebble Beach National Pro-Am have in United States?

AT&T Pebble Beach National Pro-Am has an estimated audience of 327,853 people in United States, concentrated in California and Florida.

What is the gender split and age of AT&T Pebble Beach National Pro-Am fans?

23.1% of AT&T Pebble Beach National Pro-Am fans are female, 76.9% are male, with an average age of 45.2 years.

Which brands do AT&T Pebble Beach National Pro-Am fans like most?

AT&T Pebble Beach National Pro-Am fans show strongest brand affinity for Indoor golf (76.47×), TopGolf (12.67×), and FlightAware (14.32×) over the country average.

Where do AT&T Pebble Beach National Pro-Am fans live in United States?

AT&T Pebble Beach National Pro-Am fans in United States are most concentrated in California (reach 67,748), Florida (reach 25,961), and Texas (reach 19,252). These three regions account for the largest share of the active audience.

What other brands do AT&T Pebble Beach National Pro-Am fans also like?

Beyond AT&T Pebble Beach National Pro-Am itself, the audience over-indexes on TopGolf (12.67×), FlightAware (14.32×), Justin Rose (20.33×), and LPGA (16.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AT&T Pebble Beach National Pro-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.