Rascasse Audience Intelligence

Arnold Palmer Audience in United States

A data profile of the people who buy, follow and care about Arnold Palmer in United States — modelled from more than twelve digital signal sources. Arnold Palmer has an estimated audience of 1,896,928 people in United States.

#31among Golf in United States#2757among Person in United States#1332in Sports

The average Arnold Palmer fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include John Daly, Professional Golfers Association, Shane Lowry, with strongest over-indexing on John Daly (29.57× the country average).

Demographically, the Arnold Palmer audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Sports Activity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arnold Palmer fan in United States is more male, around 47.2 years old, with strong Sports Activity tendencies and a notable affinity for John Daly.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arnold Palmer profile in United States.

Audience size
1.9M
in United States
Gender
24.7%♀
75.3% male
Age
47.2
average years
Country rank
#14845
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arnold Palmer fans

24.7% are female, 75.3% are male, average age 47.2.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Arnold Palmer audience in United States
MetricValue
Female24.7%
Male75.3%
Average age47.2
Estimated audience size1,896,928
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Arnold Palmer audience in United States
Age bracketShare%
16-196%
20-2914%
30-3915%
40-4920%
50+45%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Arnold Palmer audience comes from United States.

Worldwide audience distribution share by country for Arnold Palmer
CountryShare
United States61.3%
United Kingdom5.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arnold Palmer audience in United States is strongest.

Fig. 05

Top regions by affinity

Arnold Palmer fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~80K1.24×
02Florida~200K1.20×
03North Carolina~70K1.20×
04South Carolina~30K1.14×
05Washington, District of Columbia~7K1.14×
06Massachusetts~40K1.11×
07Michigan~60K1.10×
08Minnesota~30K1.09×
09Connecticut~20K1.08×
10Iowa~20K1.08×
11California~200K1.07×
12Illinois~70K1.06×
13New Hampshire~8K1.05×
14Ohio~60K1.04×
15Washington~40K1.04×
16Georgia~60K1.03×
17Oregon~20K1.03×
18Rhode Island~6K1.03×
19New York~100K1.02×
20Arizona~40K1.02×
21Wisconsin~30K1.02×
22Maryland~30K1.01×
23Maine~7K1.01×
24Missouri~30K1.00×
25Utah~20K1.00×
26Nebraska~10K1.00×
27Virginia~50K0.99×
28Colorado~30K0.99×
29Kansas~20K0.99×
30Indiana~40K0.98×
31North Dakota~4K0.98×
32Tennessee~40K0.97×
33Louisiana~20K0.97×
34New Jersey~50K0.96×
35Oklahoma~20K0.96×
36West Virginia~9K0.96×
37Hawaii~8K0.96×
38Montana~5K0.96×
39Vermont~3K0.95×
40Alabama~30K0.94×
41Delaware~5K0.94×
42Kentucky~20K0.93×
43South Dakota~4K0.93×
44Texas~200K0.92×
45Nevada~20K0.92×
46Arkansas~20K0.92×
47Idaho~9K0.92×
48Mississippi~10K0.87×
49New Mexico~8K0.83×
50Alaska~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Arnold Palmer, United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arnold Palmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arnold Palmer audience
#·InterestCategoryAffinity×
01Re-VoltGames97.21×
02Women's British OpenSports38.66×
03Shane LowrySports38.17×
04John DalySports29.57×
05Royal Birkdale Golf ClubSports29.25×
06Golf WorldSports26.61×
07Justin RoseSports26.41×
08Mulberry (company)Fashion & Accessoires25.17×
09Phil MickelsonSports24.14×
10PGA National Golf ClubSports24.01×
11Pebble Beach Golf LinksSports23.69×
12KoenigseggCars & Mobility22.56×
13Brooks KoepkaSports22.50×
14Professional Golfers AssociationSports21.95×
15Adam ScottSports18.96×
16Jean Paul GaultierFashion & Accessoires16.57×
17LIV GolfSports14.50×
18Scottie SchefflerSports9.99×
19PoloSports9.87×
20Ryder CupSports7.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arnold Palmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arnold Palmer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.42×
IndulgenceJOY1.32×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arnold Palmer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arnold Palmer have in United States?

Arnold Palmer has an estimated audience of 1,896,928 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Arnold Palmer fans?

24.7% of Arnold Palmer fans are female, 75.3% are male, with an average age of 47.2 years.

03

Which brands do Arnold Palmer fans like most?

Arnold Palmer fans show strongest brand affinity for John Daly (29.57×), Professional Golfers Association (21.95×), and Shane Lowry (38.17×) over the country average.

04

Where do Arnold Palmer fans live in United States?

Arnold Palmer fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arnold Palmer fans also like?

Beyond Arnold Palmer itself, the audience over-indexes on Professional Golfers Association (21.95×), Shane Lowry (38.17×), Justin Rose (26.41×), and Brooks Koepka (22.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arnold Palmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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