Arnold Palmer Audience in United States

Arnold Palmer logo

Arnold Palmer has an estimated audience of 1,978,438 people in United States. 24.7% are female, 75.3% are male, average age 47.2. Top regions: California, Florida, Texas. Top brand affinities: John Daly (golfer), Justin Rose, Professional Golfers Association, Shane Lowry (golfer), Adam Scott (golfer).

The average Arnold Palmer fan in United States is 47.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include John Daly (golfer), Justin Rose, Professional Golfers Association, with strongest over-indexing on John Daly (golfer) (29.57× the country average). Demographically, the Arnold Palmer audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Arnold Palmer fans

Demographic split for Arnold Palmer audience in United States
MetricValue
Female24.7%
Male75.3%
Average age47.2
Estimated audience size1,978,438

Audience persona

The typical Arnold Palmer fan in United States is more male, around 47.2 years old, with strong Career Orientation tendencies and a notable affinity for John Daly (golfer).

Top regions in United States

Top regions ranked by reach for Arnold Palmer in United States
RegionReachAffinity
California245,7101.13×
Florida161,1141.2×
Texas157,5210.93×
New York123,0331.11×
Pennsylvania83,9851.26×
North Carolina74,9441.26×
Illinois74,4051.13×
Ohio64,3841.06×
Georgia63,5011.04×
Michigan58,2351.13×
New Jersey50,1911×
Virginia50,1601.04×
Massachusetts45,9911.18×
Washington44,1331.11×
Arizona40,1370.99×
Tennessee37,6270.95×
Maryland36,8851.08×
Indiana36,1101×
South Carolina33,4051.12×
Minnesota32,8191.16×
Missouri32,0801.01×
Colorado31,9241.02×
Wisconsin30,6401.03×
Oregon25,0081.1×
Alabama24,4080.88×
Louisiana24,0660.94×
Kentucky22,4740.91×
Connecticut22,2841.12×
Oklahoma21,1690.96×
Iowa17,7761.09×
Utah17,6421×
Nevada17,2430.9×
Kansas15,1720.97×
Arkansas14,6700.9×
Mississippi12,8770.79×
Nebraska9,4350.95×
Idaho8,7870.89×
New Hampshire8,2101.05×
New Mexico8,0980.82×
West Virginia7,9940.87×
Hawaii7,5760.89×
Maine7,2681.03×
Washington, District of Columbia7,1851.21×
Rhode Island6,5011.03×
Delaware4,9750.91×
Montana4,8420.88×
South Dakota3,7140.81×
North Dakota3,4330.84×
Vermont3,1890.92×
Alaska2,8190.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arnold Palmer audience
BrandAffinityCategory
John Daly (golfer)29.57×Sports
Justin Rose26.41×Sports
Professional Golfers Association21.95×Sports
Shane Lowry (golfer)38.17×Sports
Adam Scott (golfer)18.96×Sports
Phil Mickelson24.14×Sports
Scottie Scheffler9.99×Sports
Brooks Koepka22.5×Sports
Mulberry (company)25.17×Fashion & Accessoires
Koenigsegg22.56×Cars & Mobility
Jean Paul Gaultier16.57×Fashion & Accessoires
Pebble Beach Golf Links23.69×Sports
Royal Birkdale Golf Club29.25×Sports
Re-Volt97.21×Games
Bernhard Langer38.31×Sports
PGA National Golf Club24.01×Sports
Women's British Open38.66×Sports
Fred Couples32.29×Sports
Golf World26.61×Sports
Ryder Cup7.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arnold Palmer audience
TraitClusterScore
Career OrientationPOWER2.39
Luxury OrientationPREMIUM2.17
Family OrientationCONSERVATISM1.52
Quality AwarenessPREMIUM1.51
TravellingTHRILL1.47
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Arnold Palmer
CountryShare
United States62.2%
United Kingdom6.1%
Canada4.8%

See Arnold Palmer audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Arnold Palmer have in United States?

Arnold Palmer has an estimated audience of 1,978,438 people in United States, concentrated in California and Florida.

What is the gender split and age of Arnold Palmer fans?

24.7% of Arnold Palmer fans are female, 75.3% are male, with an average age of 47.2 years.

Which brands do Arnold Palmer fans like most?

Arnold Palmer fans show strongest brand affinity for John Daly (golfer) (29.57×), Justin Rose (26.41×), and Professional Golfers Association (21.95×) over the country average.

Where do Arnold Palmer fans live in United States?

Arnold Palmer fans in United States are most concentrated in California (reach 245,710), Florida (reach 161,114), and Texas (reach 157,521). These three regions account for the largest share of the active audience.

What other brands do Arnold Palmer fans also like?

Beyond Arnold Palmer itself, the audience over-indexes on Justin Rose (26.41×), Professional Golfers Association (21.95×), Shane Lowry (golfer) (38.17×), and Adam Scott (golfer) (18.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arnold Palmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.