Mulberry (company) Audience in United States

Mulberry (company) logo

Mulberry (company) has an estimated audience of 1,650,057 people in United States. 62.7% are female, 37.3% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Bell hooks, Central Saint Martins, TPC at Sawgrass, Dazed & Confused (magazine), Somerset House.

The average Mulberry (company) fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bell hooks, Central Saint Martins, TPC at Sawgrass, with strongest over-indexing on Bell hooks (95.92× the country average). Demographically, the Mulberry (company) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Mulberry (company) fans

Demographic split for Mulberry (company) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.2
Estimated audience size1,650,057

Audience persona

The typical Mulberry (company) fan in United States is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Bell hooks.

Top regions in United States

Top regions ranked by reach for Mulberry (company) in United States
RegionReachAffinity
California335,4431.85×
New York203,6502.21×
Texas138,1160.97×
Florida133,7821.2×
Ohio74,9571.47×
Georgia58,7851.16×
North Carolina56,2631.13×
Illinois56,0391.02×
Pennsylvania55,6911×
Michigan45,5131.05×
Virginia45,0191.12×
New Jersey42,6961.02×
Washington40,2781.22×
Indiana37,4381.24×
Massachusetts32,2290.99×
Arizona31,8970.95×
Tennessee31,2750.94×
Minnesota26,7311.13×
Wisconsin26,2311.06×
Missouri25,7890.97×
Maryland25,4690.9×
Kentucky23,6741.14×
Alabama22,9731×
Louisiana21,2531×
South Carolina20,3080.82×
Colorado20,1870.78×
Oklahoma19,8961.09×
Oregon18,8761×
Arkansas18,5941.37×
Connecticut15,5640.94×
Iowa15,3331.13×
Kansas13,4031.03×
Nevada12,8300.8×
Mississippi11,9170.88×
Utah11,7170.79×
Nebraska10,2801.24×
West Virginia8,1681.06×
Hawaii6,9350.98×
Idaho6,1990.75×
New Mexico6,1610.74×
Washington, District of Columbia5,6081.13×
New Hampshire4,5030.69×
Maine4,0670.69×
Rhode Island4,0580.77×
South Dakota3,4980.92×
Delaware3,3240.73×
Montana2,4450.53×
Alaska2,3490.67×
Vermont2,2720.78×
North Dakota1,7120.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mulberry (company) audience
BrandAffinityCategory
Bell hooks95.92×Literature
Central Saint Martins109.86×Arts & Culture
TPC at Sawgrass64.81×Sports
Dazed & Confused (magazine)31.91×Fashion & Accessoires
Somerset House118.54×Travel & Leisure
Shangri-La31.36×Travel & Leisure
Pusha T30.52×Music & Radio
BBC Good Food90.65×Food & Beverages
Social entrepreneurship22.59×Business & Career
Designer clothing6.44×Fashion & Accessoires
Feminist theory44.34×Politics & Society
Gloria Steinem33.91×Literature
Pandemic (board game)44.04×Games
Hipster29.65×Politics & Society
Thrasher (magazine)15.27×Fashion & Accessoires
Bentley Mulsanne (2010)83.74×Cars & Mobility
Feminist movement13.56×Politics & Society
OUTDOOR ADVENTURE10.64×Games
Macy's3.05×Shopping
Female entrepreneur6.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mulberry (company) audience
TraitClusterScore
Design AffinityPREMIUM2.1
Career OrientationPOWER1.91
Quality AwarenessPREMIUM1.73
IndulgenceJOY1.71
Luxury OrientationPREMIUM1.71
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Mulberry (company)
CountryShare
United States19.7%
United Kingdom15.5%
Japan6.8%

See Mulberry (company) audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Mulberry (company) have in United States?

Mulberry (company) has an estimated audience of 1,650,057 people in United States, concentrated in California and New York.

What is the gender split and age of Mulberry (company) fans?

62.7% of Mulberry (company) fans are female, 37.3% are male, with an average age of 41.2 years.

Which brands do Mulberry (company) fans like most?

Mulberry (company) fans show strongest brand affinity for Bell hooks (95.92×), Central Saint Martins (109.86×), and TPC at Sawgrass (64.81×) over the country average.

Where do Mulberry (company) fans live in United States?

Mulberry (company) fans in United States are most concentrated in California (reach 335,443), New York (reach 203,650), and Texas (reach 138,116). These three regions account for the largest share of the active audience.

What other brands do Mulberry (company) fans also like?

Beyond Mulberry (company) itself, the audience over-indexes on Central Saint Martins (109.86×), TPC at Sawgrass (64.81×), Dazed & Confused (magazine) (31.91×), and Somerset House (118.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mulberry (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.