Rascasse Audience Intelligence

Shangri-La Target Market in United States

A data profile of the people who buy, follow and care about Shangri-La in United States — modelled from more than twelve digital signal sources. Shangri-La has an estimated audience of 1,245,736 people in United States.

#2081among Brand in United States#1531in Travel & Leisure

The average Shangri-La fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Safari lodge, City Sightseeing, Seychelles, with strongest over-indexing on Safari lodge (128.29× the country average).

Demographically, the Shangri-La audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shangri-La fan in United States is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Safari lodge.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shangri-La profile in United States.

Audience size
1.2M
in United States
Gender
55.9%♀
44.1% male
Age
42.5
average years
Country rank
#20314
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shangri-La

55.9% are female, 44.1% are male, average age 42.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Shangri-La audience in United States
MetricValue
Female55.9%
Male44.1%
Average age42.5
Estimated audience size1,245,736
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Shangri-La audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Shangri-La audience comes from United States.

Worldwide audience distribution share by country for Shangri-La
CountryShare
China21.2%
United States14.1%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shangri-La audience in United States is strongest.

Fig. 05

Top regions by affinity

Shangri-La customers by region in United States
#RegionReachAffinity×
01Missouri~90K4.82×
02Connecticut~50K4.48×
03Ohio~100K2.56×
04Oklahoma~30K2.41×
05Michigan~80K2.38×
06Hawaii~10K2.21×
07New Jersey~50K1.57×
08Texas~200K1.47×
09Tennessee~30K1.41×
10Illinois~40K1.07×
11California~100K1.06×
12Arkansas~10K1.01×
13Colorado~20K1.00×
14Oregon~10K0.91×
15Kansas~8K0.89×
16Washington~20K0.86×
17Washington, District of Columbia~3K0.85×
18New York~60K0.84×
19Massachusetts~20K0.80×
20Alaska~2K0.80×
21Florida~60K0.78×
22Kentucky~10K0.77×
23Vermont~2K0.77×
24Pennsylvania~30K0.75×
25Minnesota~10K0.73×
26Louisiana~10K0.72×
27South Dakota~2K0.71×
28Maine~3K0.70×
29North Dakota~2K0.70×
30Alabama~10K0.68×
31Nevada~8K0.68×
32Montana~2K0.68×
33New Hampshire~3K0.67×
34Rhode Island~3K0.66×
35Delaware~2K0.65×
36Arizona~20K0.63×
37Utah~7K0.63×
38Georgia~20K0.61×
39Iowa~6K0.61×
40Nebraska~4K0.61×
41Idaho~4K0.60×
42West Virginia~3K0.60×
43New Mexico~4K0.59×
44Virginia~20K0.58×
45Indiana~10K0.57×
46Wisconsin~10K0.57×
47North Carolina~20K0.53×
48Maryland~10K0.53×
49Mississippi~5K0.53×
50South Carolina~9K0.48×
Fig. 06

Affinity by region

Affinity by region — Shangri-La, United States
0.48×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shangri-La audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shangri-La audience
#·InterestCategoryAffinity×
01Safari lodgeTravel & Leisure128.29×
02City SightseeingTravel & Leisure113.33×
03Kruger National ParkTravel & Leisure73.27×
04SeychellesTravel & Leisure69.41×
05ZermattTravel & Leisure67.72×
06WestJetTravel & Leisure41.68×
07InterContinentalTravel & Leisure32.14×
08Cathay PacificTravel & Leisure27.23×
09Travel BloggerTravel & Leisure22.00×
10Weekend GetawayTravel & Leisure20.00×
11Business travelBusiness & Career17.19×
12Marriott Hotels & ResortsTravel & Leisure16.17×
13Public aquariumTravel & Leisure15.81×
14Historic siteArts & Culture13.56×
15Travel AdventuresTravel & Leisure12.14×
16HyattTravel & Leisure11.30×
17Hospitality industryBusiness & Career10.72×
18Melissa RauchMovies & TV9.64×
19Business classTravel & Leisure8.63×
20Macy'sShopping6.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shangri-La audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shangri-La audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL14.34×
Quality AwarenessPREMIUM4.09×
Design AffinityPREMIUM3.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shangri-La audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Social Media UsageJOY0.71×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shangri-La's target market in United States?

Shangri-La's target market in United States covers an estimated 1,245,736 people, concentrated in Texas and California.

02

What is the gender split and age of Shangri-La customers?

55.9% of the Shangri-La audience are female, 44.1% are male, with an average age of 42.5 years.

03

Which brands do Shangri-La fans like most?

Shangri-La fans show strongest brand affinity for Safari lodge (128.29×), City Sightseeing (113.33×), and Seychelles (69.41×) over the country average.

04

Where do Shangri-La fans live in United States?

Shangri-La fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shangri-La fans also like?

Beyond Shangri-La itself, the audience over-indexes on City Sightseeing (113.33×), Seychelles (69.41×), Kruger National Park (73.27×), and Travel Adventures (12.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Shangri-La audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shangri-La. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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