Shangri-La Audience in United States

Shangri-La logo

Shangri-La has an estimated audience of 1,212,082 people in United States. 55.9% are female, 44.1% are male, average age 42.5. Top regions: Texas, California, Ohio. Top brand affinities: Safari lodge, City Sightseeing, Seychelles, Kruger National Park, Travel Adventures.

The average Shangri-La fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Safari lodge, City Sightseeing, Seychelles, with strongest over-indexing on Safari lodge (128.29× the country average). Demographically, the Shangri-La audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Shangri-La fans

Demographic split for Shangri-La audience in United States
MetricValue
Female55.9%
Male44.1%
Average age42.5
Estimated audience size1,212,082

Audience persona

The typical Shangri-La fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Safari lodge.

Top regions in United States

Top regions ranked by reach for Shangri-La in United States
RegionReachAffinity
Texas168,9601.62×
California147,8001.11×
Ohio103,6072.77×
Missouri100,2285.13×
Michigan78,9582.49×
Florida66,1050.81×
New York62,9090.93×
Connecticut47,6093.92×
New Jersey46,3531.5×
Illinois43,9961.09×
Oklahoma33,3322.48×
Tennessee32,9251.35×
Pennsylvania32,2390.79×
Georgia23,2870.62×
Washington22,1040.91×
Massachusetts21,1970.89×
Colorado20,2821.06×
North Carolina18,8310.52×
Virginia17,0980.58×
Arizona15,6000.63×
Indiana13,1150.59×
Minnesota13,0840.75×
Oregon12,5840.91×
Hawaii11,2442.16×
Alabama11,0360.65×
Maryland10,7920.52×
Kentucky10,5510.69×
Louisiana10,2860.66×
Arkansas9,8300.98×
Wisconsin9,7190.53×
Kansas8,0450.84×
South Carolina7,8200.43×
Nevada7,6640.65×
Utah6,2770.58×
Iowa5,4530.55×
Mississippi3,6610.37×
Washington, District of Columbia3,3830.93×
Nebraska3,0620.5×
Idaho2,8530.47×
New Mexico2,7440.45×
New Hampshire2,6730.56×
Maine2,5110.58×
West Virginia2,2890.41×
Rhode Island1,9900.52×
Alaska1,7440.67×
Montana1,6800.5×
Delaware1,4930.45×
South Dakota1,4260.51×
Vermont1,2010.56×
North Dakota1,0980.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shangri-La audience
BrandAffinityCategory
Safari lodge128.29×Travel & Leisure
City Sightseeing113.33×Travel & Leisure
Seychelles69.41×Travel & Leisure
Kruger National Park73.27×Travel & Leisure
Travel Adventures12.14×Travel & Leisure
Marriott Hotels & Resorts16.17×Travel & Leisure
Business travel17.19×Business & Career
Macy's6.59×Shopping
Travel Blogger22×Travel & Leisure
Final Destination6.61×Movies & TV
Hospitality industry10.72×Business & Career
Cathay Pacific27.23×Travel & Leisure
WestJet41.68×Travel & Leisure
Weekend Getaway20×Travel & Leisure
InterContinental32.14×Travel & Leisure
Public aquarium15.81×Travel & Leisure
Zermatt67.72×Travel & Leisure
Business class8.63×Travel & Leisure
Hyatt11.3×Travel & Leisure
Historic site13.56×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shangri-La audience
TraitClusterScore
Quality AwarenessPREMIUM2.81
Luxury OrientationPREMIUM2.33
Design AffinityPREMIUM1.78
IndulgenceJOY1.77
TravellingTHRILL1.72
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Shangri-La
CountryShare
China22.7%
United States14.7%
Japan4.0%

See Shangri-La audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Shangri-La have in United States?

Shangri-La has an estimated audience of 1,212,082 people in United States, concentrated in Texas and California.

What is the gender split and age of Shangri-La fans?

55.9% of Shangri-La fans are female, 44.1% are male, with an average age of 42.5 years.

Which brands do Shangri-La fans like most?

Shangri-La fans show strongest brand affinity for Safari lodge (128.29×), City Sightseeing (113.33×), and Seychelles (69.41×) over the country average.

Where do Shangri-La fans live in United States?

Shangri-La fans in United States are most concentrated in Texas (reach 168,960), California (reach 147,800), and Ohio (reach 103,607). These three regions account for the largest share of the active audience.

What other brands do Shangri-La fans also like?

Beyond Shangri-La itself, the audience over-indexes on City Sightseeing (113.33×), Seychelles (69.41×), Kruger National Park (73.27×), and Travel Adventures (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shangri-La. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.