Rascasse Audience Intelligence

InterContinental Target Market in United States

A data profile of the people who buy, follow and care about InterContinental in United States — modelled from more than twelve digital signal sources. InterContinental has an estimated audience of 1,154,258 people in United States.

#35among Hotel in United States#2203among Brand in United States#1608in Travel & Leisure

The average InterContinental fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Disaronno, Shangri-La, JetBlue, with strongest over-indexing on Disaronno (51.63× the country average).

Demographically, the InterContinental audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical InterContinental fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Disaronno.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the InterContinental profile in United States.

Audience size
1.2M
in United States
Gender
56.6%♀
43.4% male
Age
43.1
average years
Country rank
#21454
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of InterContinental

56.6% are female, 43.4% are male, average age 43.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for InterContinental audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.1
Estimated audience size1,154,258
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the InterContinental audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

15.7%

of the worldwide InterContinental audience comes from United States.

Worldwide audience distribution share by country for InterContinental
CountryShare
Brazil18.4%
United States15.7%
Saudi Arabia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the InterContinental audience in United States is strongest.

Fig. 05

Top regions by affinity

InterContinental customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.95×
02California~400K2.77×
03Massachusetts~50K2.09×
04New York~100K1.96×
05Minnesota~30K1.79×
06Illinois~60K1.59×
07Louisiana~20K1.55×
08Georgia~50K1.43×
09Florida~100K1.41×
10Washington~30K1.38×
11Maryland~30K1.31×
12Virginia~40K1.29×
13Texas~100K1.18×
14New Jersey~40K1.18×
15Nevada~10K1.16×
16Hawaii~6K1.16×
17Kansas~10K1.04×
18Indiana~20K1.03×
19Missouri~20K1.02×
20Connecticut~10K0.95×
21Arizona~20K0.86×
22Wisconsin~10K0.85×
23Oregon~10K0.84×
24Ohio~30K0.83×
25Delaware~3K0.82×
26North Carolina~30K0.78×
27Colorado~10K0.77×
28Rhode Island~3K0.77×
29New Hampshire~4K0.76×
30Vermont~2K0.76×
31Tennessee~20K0.75×
32Utah~8K0.74×
33Alaska~2K0.73×
34Maine~3K0.71×
35Pennsylvania~30K0.69×
36South Carolina~10K0.68×
37Alabama~10K0.68×
38Michigan~20K0.66×
39South Dakota~2K0.65×
40North Dakota~2K0.64×
41Iowa~6K0.63×
42Kentucky~9K0.62×
43Nebraska~4K0.62×
44Montana~2K0.62×
45Idaho~3K0.59×
46West Virginia~3K0.59×
47Arkansas~6K0.58×
48Mississippi~6K0.58×
49Oklahoma~7K0.55×
50New Mexico~3K0.55×
Fig. 06

Affinity by region

Affinity by region — InterContinental, United States
0.55×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the InterContinental audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for InterContinental audience
#·InterestCategoryAffinity×
01NovotelTravel & Leisure63.14×
02DisaronnoFood & Beverages51.63×
03OttomanHome & Garden39.16×
04Shangri-LaTravel & Leisure32.14×
05Julian CasablancasMusic & Radio20.00×
06Hilton Hotels & ResortsTravel & Leisure8.26×
07Alaska AirlinesTravel & Leisure7.63×
08JetBlueTravel & Leisure7.62×
09Stitch!Movies & TV6.28×
10Hilton WorldwideTravel & Leisure6.01×
11Bath and BodyworksShopping4.55×
12Mineral waterFood & Beverages4.53×
13Sustainable energyHome & Garden4.48×
14First class travelTravel & Leisure3.83×
15YouTube MusicInternet & Social Media3.81×
16FedExBusiness & Career3.71×
17Renewable energyBusiness & Career3.29×
18Mortgage loansBusiness & Career2.49×
19Indeed.comBusiness & Career2.16×
20AirbnbTravel & Leisure2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the InterContinental audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by InterContinental audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.54×
TravellingTHRILL2.10×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by InterContinental audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is InterContinental's target market in United States?

InterContinental's target market in United States covers an estimated 1,154,258 people, concentrated in California and New York.

02

What is the gender split and age of InterContinental customers?

56.6% of the InterContinental audience are female, 43.4% are male, with an average age of 43.1 years.

03

Which brands do InterContinental fans like most?

InterContinental fans show strongest brand affinity for Disaronno (51.63×), Shangri-La (32.14×), and JetBlue (7.62×) over the country average.

04

Where do InterContinental fans live in United States?

InterContinental fans in United States are most concentrated in California (reach ~400K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do InterContinental fans also like?

Beyond InterContinental itself, the audience over-indexes on Shangri-La (32.14×), JetBlue (7.62×), Alaska Airlines (7.63×), and Novotel (63.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See InterContinental audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for InterContinental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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