InterContinental Audience in United States

InterContinental logo

InterContinental has an estimated audience of 1,168,814 people in United States. 56.6% are female, 43.4% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Historic site, Meals on Wheels, Redemption (theology), JDM Cars, Stamp collecting.

The average InterContinental fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Meals on Wheels, Redemption (theology), with strongest over-indexing on Historic site (23.84× the country average). Demographically, the InterContinental audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of InterContinental fans

Demographic split for InterContinental audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.1
Estimated audience size1,168,814

Audience persona

The typical InterContinental fan in United States is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for InterContinental in United States
RegionReachAffinity
California371,8462.89×
New York139,0072.13×
Texas118,0121.17×
Florida112,8341.43×
Illinois58,1301.49×
Georgia54,2551.51×
Massachusetts49,3612.14×
Virginia39,0091.37×
New Jersey36,5581.23×
Washington32,2821.38×
Minnesota31,5521.88×
Ohio30,2880.84×
North Carolina27,9260.79×
Pennsylvania27,9080.71×
Maryland27,3931.36×
Louisiana23,0461.53×
Arizona20,4660.86×
Michigan19,5060.64×
Indiana19,3950.91×
Missouri19,3371.03×
Tennessee16,6280.71×
Washington, District of Columbia14,4424.11×
Wisconsin14,2710.81×
Colorado14,2240.77×
Nevada13,0881.16×
South Carolina11,4240.65×
Oregon11,4080.85×
Connecticut11,0770.94×
Alabama10,7610.66×
Kansas9,5761.04×
Kentucky8,2280.56×
Utah7,2500.69×
Oklahoma6,4750.5×
Hawaii5,5721.11×
Iowa5,5010.57×
Arkansas5,1230.53×
Mississippi4,5190.47×
Nebraska3,2560.56×
New Hampshire3,2360.7×
Idaho2,8030.48×
Maine2,5560.61×
Rhode Island2,5530.69×
New Mexico2,5510.44×
West Virginia2,4680.45×
Delaware2,4390.76×
Montana1,4630.45×
Alaska1,3720.55×
South Dakota1,3120.49×
Vermont1,3060.64×
North Dakota1,0040.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for InterContinental audience
BrandAffinityCategory
Historic site23.84×Arts & Culture
Meals on Wheels30.49×Food & Beverages
Redemption (theology)36.34×Politics & Society
JDM Cars32.06×Cars & Mobility
Stamp collecting18.17×Home & Garden
Keene, New Hampshire55.11×Travel & Leisure
Elsword44.26×Games
Fairy godmother19.52×Literature
St. Ives29.92×Travel & Leisure
Vocal harmony7.97×Music & Radio
Lahaina, Hawaii27.22×Travel & Leisure
Hipster12.13×Politics & Society
Mathcore9.23×Music & Radio
Governor of Michigan8.12×Politics & Society
Harlow12.7×Travel & Leisure
TV Fanatic11.17×Movies & TV
Grinch4.06×Movies & TV
Natural rubber2.01×Cars & Mobility
Nationality2.03×Politics & Society
Kendra Scott2.76×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by InterContinental audience
TraitClusterScore
Luxury OrientationPREMIUM5.78
Quality AwarenessPREMIUM2.6
Risk AppetiteTHRILL2.44
TravellingTHRILL2.39
Design AffinityPREMIUM1.91
IndulgenceJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for InterContinental
CountryShare
Brazil19.1%
United States16.4%
Japan6.3%

See InterContinental audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does InterContinental have in United States?

InterContinental has an estimated audience of 1,168,814 people in United States, concentrated in California and New York.

What is the gender split and age of InterContinental fans?

56.6% of InterContinental fans are female, 43.4% are male, with an average age of 43.1 years.

Which brands do InterContinental fans like most?

InterContinental fans show strongest brand affinity for Historic site (23.84×), Meals on Wheels (30.49×), and Redemption (theology) (36.34×) over the country average.

Where do InterContinental fans live in United States?

InterContinental fans in United States are most concentrated in California (reach 371,846), New York (reach 139,007), and Texas (reach 118,012). These three regions account for the largest share of the active audience.

What other brands do InterContinental fans also like?

Beyond InterContinental itself, the audience over-indexes on Meals on Wheels (30.49×), Redemption (theology) (36.34×), JDM Cars (32.06×), and Stamp collecting (18.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for InterContinental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.