InterContinental Audience in United States

InterContinental logo

InterContinental has an estimated audience of 1,168,814 people in United States. 56.6% are female, 43.4% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Indeed.com, Google Maps, Capital One, Disaronno, Enterprise Rent-A-Car.

The average InterContinental fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (17.02× the country average). Demographically, the InterContinental audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of InterContinental fans

Demographic split for InterContinental audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.1
Estimated audience size1,168,814

Audience persona

The typical InterContinental fan in United States is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for InterContinental in United States
RegionReachAffinity
California371,8462.89×
New York139,0072.13×
Texas118,0121.17×
Florida112,8341.43×
Illinois58,1301.49×
Georgia54,2551.51×
Massachusetts49,3612.14×
Virginia39,0091.37×
New Jersey36,5581.23×
Washington32,2821.38×
Minnesota31,5521.88×
Ohio30,2880.84×
North Carolina27,9260.79×
Pennsylvania27,9080.71×
Maryland27,3931.36×
Louisiana23,0461.53×
Arizona20,4660.86×
Michigan19,5060.64×
Indiana19,3950.91×
Missouri19,3371.03×
Tennessee16,6280.71×
Washington, District of Columbia14,4424.11×
Wisconsin14,2710.81×
Colorado14,2240.77×
Nevada13,0881.16×
South Carolina11,4240.65×
Oregon11,4080.85×
Connecticut11,0770.94×
Alabama10,7610.66×
Kansas9,5761.04×
Kentucky8,2280.56×
Utah7,2500.69×
Oklahoma6,4750.5×
Hawaii5,5721.11×
Iowa5,5010.57×
Arkansas5,1230.53×
Mississippi4,5190.47×
Nebraska3,2560.56×
New Hampshire3,2360.7×
Idaho2,8030.48×
Maine2,5560.61×
Rhode Island2,5530.69×
New Mexico2,5510.44×
West Virginia2,4680.45×
Delaware2,4390.76×
Montana1,4630.45×
Alaska1,3720.55×
South Dakota1,3120.49×
Vermont1,3060.64×
North Dakota1,0040.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for InterContinental audience
BrandAffinityCategory
Indeed.com17.02×Business & Career
Google Maps12.23×Internet & Social Media
Capital One11.25×Business & Career
Disaronno97.75×Food & Beverages
Enterprise Rent-A-Car14.08×Cars & Mobility
Jollibee23.94×Food & Beverages
Apple Store17.29×Shopping
Google News12.67×News
Kia Sportage44.26×Cars & Mobility
JD Sports23.62×Shopping
MoneyGram27.22×Business & Career
Shangri-La48.81×Travel & Leisure
Luxury Travel20.06×Travel & Leisure
Orange26.4×Technology & Electronics
David Beckham26.26×Sports
MetaTrader 436.68×Business & Career
Bath and Bodyworks8.84×Shopping
Ottoman90.98×Home & Garden
Stitch!13.4×Movies & TV
DuckDuckGo11.28×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by InterContinental audience
TraitClusterScore
Luxury OrientationPREMIUM5.78
Quality AwarenessPREMIUM2.6
Risk AppetiteTHRILL2.44
TravellingTHRILL2.39
Design AffinityPREMIUM1.91
IndulgenceJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for InterContinental
CountryShare
Brazil19.1%
United States16.4%
Japan6.3%

See InterContinental audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does InterContinental have in United States?

InterContinental has an estimated audience of 1,168,814 people in United States, concentrated in California and New York.

What is the gender split and age of InterContinental fans?

56.6% of InterContinental fans are female, 43.4% are male, with an average age of 43.1 years.

Which brands do InterContinental fans like most?

InterContinental fans show strongest brand affinity for Indeed.com (17.02×), Google Maps (12.23×), and Capital One (11.25×) over the country average.

Where do InterContinental fans live in United States?

InterContinental fans in United States are most concentrated in California (reach 371,846), New York (reach 139,007), and Texas (reach 118,012). These three regions account for the largest share of the active audience.

What other brands do InterContinental fans also like?

Beyond InterContinental itself, the audience over-indexes on Google Maps (12.23×), Capital One (11.25×), Disaronno (97.75×), and Enterprise Rent-A-Car (14.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for InterContinental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.