A data profile of the people who buy, follow and care about Hilton Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Hilton Hotels & Resorts has an estimated audience of 4,170,267 people in United States.
Hilton Hotels & Resorts has an estimated audience of 4,170,267 people in United States. 57.8% are female, 42.2% are male, average age 44.4. Top brand affinities: Hilton Worldwide, Travel Adventures, Safari lodge, City Sightseeing, Dover Saddlery.
Top brand affinities include Hilton Worldwide, Travel Adventures, Safari lodge, with strongest over-indexing on Hilton Worldwide (11.82× the country average).
Demographically, the Hilton Hotels & Resorts audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Hilton Hotels & Resorts fan in United States is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Hilton Worldwide.
The key figures that characterise the Hilton Hotels & Resorts profile in United States.
57.8% are female, 42.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.4 |
| Estimated audience size | 4,170,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Hilton Hotels & Resorts audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.2% |
| India | 8.8% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Hilton Hotels & Resorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Safari lodge | Travel & Leisure | 40.63× | ||
| 02 | Dover Saddlery | Shopping | 40.14× | ||
| 03 | City Sightseeing | Travel & Leisure | 38.00× | ||
| 04 | Tennis Express | Shopping | 32.74× | ||
| 05 | Brazilian Blowout | Beauty & Wellness | 32.51× | ||
| 06 | Hilton Chicago | Travel & Leisure | 30.53× | ||
| 07 | Leapfrog | Business & Career | 27.30× | ||
| 08 | Hilton Hawaiian Village | Travel & Leisure | 26.92× | ||
| 09 | Saatchi Art | Arts & Culture | 22.18× | ||
| 10 | Sweet'n Low | Food & Beverages | 21.87× | ||
| 11 | Marimekko | Home & Garden | 21.38× | ||
| 12 | Hilton Worldwide | Travel & Leisure | 11.82× | ||
| 13 | MSC Cruises | Travel & Leisure | 8.26× | ||
| 14 | Travel Adventures | Travel & Leisure | 7.63× | ||
| 15 | Marriott Hotels & Resorts | Travel & Leisure | 6.75× | ||
| 16 | Harris Teeter | Shopping | 6.06× | ||
| 17 | Sales promotion | Shopping | 2.43× | ||
| 18 | Resort | Travel & Leisure | 2.43× | ||
| 19 | Food | Food & Beverages | 1.60× | ||
| 20 | Food and drink | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 5.76× | |
| Quality Awareness | PREMIUM | 2.33× | |
| Design Affinity | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hilton Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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