Hilton Hotels & Resorts Audience in United States
Hilton Hotels & Resorts has an estimated audience of 4,118,587 people in United States. 57.8% are female, 42.2% are male, average age 44.4. Top brand affinities: Hilton Worldwide, Travel Adventures, Safari lodge, City Sightseeing, Dover Saddlery.
Top brand affinities include Hilton Worldwide, Travel Adventures, Safari lodge, with strongest over-indexing on Hilton Worldwide (11.82× the country average). Demographically, the Hilton Hotels & Resorts audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Hilton Hotels & Resorts fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.4 |
| Estimated audience size | 4,118,587 |
Audience persona
The typical Hilton Hotels & Resorts fan in United States is more female, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hilton Worldwide.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hilton Worldwide | 11.82× | Travel & Leisure |
| Travel Adventures | 7.63× | Travel & Leisure |
| Safari lodge | 40.63× | Travel & Leisure |
| City Sightseeing | 38× | Travel & Leisure |
| Dover Saddlery | 40.14× | Shopping |
| Hilton Chicago | 30.53× | Travel & Leisure |
| Tennis Express | 32.74× | Shopping |
| Saatchi Art | 22.18× | Arts & Culture |
| Marriott Hotels & Resorts | 6.75× | Travel & Leisure |
| Leapfrog | 27.3× | Business & Career |
| Hilton Hawaiian Village | 26.92× | Travel & Leisure |
| Sales promotion | 2.43× | Shopping |
| Brazilian Blowout | 32.51× | Beauty & Wellness |
| Food and drink | 1.57× | Food & Beverages |
| Marimekko | 21.38× | Home & Garden |
| Food | 1.6× | Food & Beverages |
| Harris Teeter | 6.06× | Shopping |
| MSC Cruises | 8.26× | Travel & Leisure |
| Sweet'n Low | 21.87× | Food & Beverages |
| Resort | 2.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.3 |
| Travelling | THRILL | 2.04 |
| Indulgence | JOY | 1.95 |
| Design Affinity | PREMIUM | 1.82 |
| Quality Awareness | PREMIUM | 1.76 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| India | 9.0% |
| United Kingdom | 6.9% |
See Hilton Hotels & Resorts audiences in other countries
- Hilton Hotels & Resorts — Germany
- Hilton Hotels & Resorts — United Kingdom
- Hilton Hotels & Resorts — France
- Hilton Hotels & Resorts — Italy
- Hilton Hotels & Resorts — Spain
- Hilton Hotels & Resorts — Brazil
- Hilton Hotels & Resorts — Japan
- Hilton Hotels & Resorts — South Korea
- Hilton Hotels & Resorts — India
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hilton Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.