Hilton Hawaiian Village Audience in United States

Hilton Hawaiian Village has an estimated audience of 698,295 people in United States. 72.7% are female, 27.3% are male, average age 44.4. Top regions: Hawaii, California, Texas. Top brand affinities: Hawaiian Airlines, Capital One, Hilton Hotels & Resorts, Google Maps, Indeed.com.

The average Hilton Hawaiian Village fan in United States is 44.4 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Hawaiian Airlines, Capital One, Hilton Hotels & Resorts, with strongest over-indexing on Hawaiian Airlines (22.25× the country average). Demographically, the Hilton Hawaiian Village audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Hilton Hawaiian Village fans

Demographic split for Hilton Hawaiian Village audience in United States
MetricValue
Female72.7%
Male27.3%
Average age44.4
Estimated audience size698,295

Audience persona

The typical Hilton Hawaiian Village fan in United States is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Hawaiian Airlines.

Top regions in United States

Top regions ranked by reach for Hilton Hawaiian Village in United States
RegionReachAffinity
Hawaii100,27533.41×
California91,0411.19×
Texas19,1460.32×
Washington13,7370.98×
Florida11,4020.24×
New York10,2940.26×
Arizona9,7230.68×
Illinois7,3940.32×
Nevada6,0610.9×
North Carolina5,3030.25×
Oregon5,2410.65×
Virginia5,1370.3×
Ohio5,0840.24×
Georgia4,8940.23×
Pennsylvania4,7460.2×
Colorado4,2970.39×
Michigan4,1750.23×
New Jersey4,0640.23×
Maryland3,6120.3×
Massachusetts3,5980.26×
Tennessee3,5850.26×
Missouri2,9600.26×
Indiana2,8000.22×
Minnesota2,7960.28×
Utah2,7760.44×
South Carolina2,7170.26×
Alabama2,6110.27×
Alaska2,5961.74×
Wisconsin2,4810.24×
Louisiana2,0140.22×
Kentucky1,9270.22×
Oklahoma1,8810.24×
Idaho1,7740.51×
Iowa1,4150.25×
Connecticut1,3630.19×
Kansas1,3400.24×
Arkansas1,1510.2×
New Mexico1,1340.32×
Nebraska1,0810.31×
Mississippi1,0640.18×
Montana8060.42×
Washington, District of Columbia6000.29×
West Virginia5910.18×
Rhode Island5230.24×
New Hampshire5130.19×
Maine4360.17×
South Dakota4320.27×
North Dakota3740.26×
Delaware3590.19×
Wyoming2470.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilton Hawaiian Village audience
BrandAffinityCategory
Hawaiian Airlines22.25×Travel & Leisure
Capital One6.47×Business & Career
Hilton Hotels & Resorts22.77×Travel & Leisure
Google Maps5.47×Internet & Social Media
Indeed.com5.26×Business & Career
Enterprise Rent-A-Car6.07×Cars & Mobility
Google News5.29×News
Diane Keaton5.41×Movies & TV
CarGurus4.48×Cars & Mobility
Google Flights4.12×Travel & Leisure
Kia Sportage15.1×Cars & Mobility
MSN2.81×News
Bruce Willis5×Movies & TV
Beetlejuice3.29×Movies & TV
El Corte Inglés16.91×Shopping
AccuWeather4.33×Home & Garden
Circle K4.66×Shopping
DeviantArt4.64×Internet & Social Media
Jollibee7.04×Food & Beverages
ICloud6.06×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilton Hawaiian Village audience
TraitClusterScore
TravellingTHRILL2.03
IndulgenceJOY1.67
Design AffinityPREMIUM1.63
Quality AwarenessPREMIUM1.58
Family OrientationCONSERVATISM1.45
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Hilton Hawaiian Village
CountryShare
United States77.4%
Canada8.0%
Japan7.4%

See Hilton Hawaiian Village audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hilton Hawaiian Village have in United States?

Hilton Hawaiian Village has an estimated audience of 698,295 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Hilton Hawaiian Village fans?

72.7% of Hilton Hawaiian Village fans are female, 27.3% are male, with an average age of 44.4 years.

Which brands do Hilton Hawaiian Village fans like most?

Hilton Hawaiian Village fans show strongest brand affinity for Hawaiian Airlines (22.25×), Capital One (6.47×), and Hilton Hotels & Resorts (22.77×) over the country average.

Where do Hilton Hawaiian Village fans live in United States?

Hilton Hawaiian Village fans in United States are most concentrated in Hawaii (reach 100,275), California (reach 91,041), and Texas (reach 19,146). These three regions account for the largest share of the active audience.

What other brands do Hilton Hawaiian Village fans also like?

Beyond Hilton Hawaiian Village itself, the audience over-indexes on Capital One (6.47×), Hilton Hotels & Resorts (22.77×), Google Maps (5.47×), and Indeed.com (5.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Hawaiian Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.