Rascasse Audience Intelligence

Hilton Hawaiian Village Target Market in United States

A data profile of the people who buy, follow and care about Hilton Hawaiian Village in United States — modelled from more than twelve digital signal sources. Hilton Hawaiian Village has an estimated audience of 686,146 people in United States.

#3118among Brand in United States#2348in Travel & Leisure

The average Hilton Hawaiian Village fan in United States is 44.4 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Hilton Hotels & Resorts, Hawaiian Airlines, Airbnb, with strongest over-indexing on Hilton Hotels & Resorts (26.92× the country average).

Demographically, the Hilton Hawaiian Village audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Hawaiian Village fan in United States is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hilton Hotels & Resorts.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Hawaiian Village profile in United States.

Audience size
686K
in United States
Gender
72.7%♀
27.3% male
Age
44.4
average years
Country rank
#30277
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Hawaiian Village

72.7% are female, 27.3% are male, average age 44.4.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Hilton Hawaiian Village audience in United States
MetricValue
Female72.7%
Male27.3%
Average age44.4
Estimated audience size686,146
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Hilton Hawaiian Village audience in United States
Age bracketShare%
16-196%
20-2911%
30-3926%
40-4934%
50+22%
Fig. 04

Worldwide distribution

77.2%

of the worldwide Hilton Hawaiian Village audience comes from United States.

Worldwide audience distribution share by country for Hilton Hawaiian Village
CountryShare
United States77.2%
Canada8.2%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Hawaiian Village audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Hawaiian Village customers by region in United States
#RegionReachAffinity×
01Hawaii~100K33.87×
02Alaska~3K1.75×
03California~80K1.07×
04Washington~10K0.91×
05Nevada~6K0.86×
06Arizona~9K0.62×
07Oregon~5K0.61×
08Idaho~2K0.54×
09Montana<1K0.48×
10Vermont<1K0.45×
11Utah~3K0.44×
12North Dakota<1K0.43×
13South Dakota<1K0.42×
14Colorado~4K0.39×
15Nebraska~1K0.38×
16New Mexico~1K0.38×
17Rhode Island<1K0.35×
18Washington, District of Columbia<1K0.34×
19Delaware<1K0.34×
20West Virginia~1K0.32×
21New Hampshire<1K0.32×
22Maine<1K0.32×
23Illinois~7K0.31×
24Texas~20K0.30×
25Virginia~5K0.30×
26Maryland~4K0.30×
27Minnesota~3K0.30×
28Iowa~2K0.30×
29Kansas~2K0.30×
30Missouri~3K0.29×
31Alabama~3K0.29×
32Oklahoma~2K0.29×
33Mississippi~2K0.28×
34Arkansas~2K0.28×
35Tennessee~4K0.27×
36Wisconsin~3K0.27×
37South Carolina~3K0.27×
38Massachusetts~4K0.26×
39Louisiana~2K0.26×
40Kentucky~2K0.26×
41Florida~10K0.25×
42North Carolina~5K0.25×
43New York~9K0.24×
44Ohio~5K0.24×
45Michigan~4K0.24×
46Indiana~3K0.24×
47Connecticut~2K0.24×
48Georgia~5K0.23×
49New Jersey~4K0.23×
50Pennsylvania~5K0.21×
Fig. 06

Affinity by region

Affinity by region — Hilton Hawaiian Village, United States
0.21×1.00×33.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Hawaiian Village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Hawaiian Village audience
#·InterestCategoryAffinity×
01Hilton Hotels & ResortsTravel & Leisure26.92×
02Hawaiian AirlinesTravel & Leisure20.09×
03Single-family detached homeHome & Garden5.66×
04QVCMovies & TV5.50×
05First class travelTravel & Leisure4.77×
06Mineral waterFood & Beverages4.50×
07Renewable energyBusiness & Career4.34×
08Sustainable energyHome & Garden3.83×
09HawaiiTravel & Leisure3.50×
10FedExBusiness & Career3.41×
11Mortgage loansBusiness & Career3.25×
12Discount storesShopping3.21×
13Car rentalsCars & Mobility3.18×
14AirbnbTravel & Leisure2.97×
15Shopping mallsShopping2.83×
16PinterestInternet & Social Media2.16×
17Organic foodFood & Beverages2.14×
18Trader Joe'sShopping1.79×
19FurnitureHome & Garden1.73×
20BarbecueFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Hawaiian Village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Hawaiian Village audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.24×
TravellingTHRILL1.98×
Family OrientationCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Hawaiian Village audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Healthy LifestyleBALANCE0.88×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Hawaiian Village's target market in United States?

Hilton Hawaiian Village's target market in United States covers an estimated 686,146 people, concentrated in Hawaii and California.

02

What is the gender split and age of Hilton Hawaiian Village customers?

72.7% of the Hilton Hawaiian Village audience are female, 27.3% are male, with an average age of 44.4 years.

03

Which brands do Hilton Hawaiian Village fans like most?

Hilton Hawaiian Village fans show strongest brand affinity for Hilton Hotels & Resorts (26.92×), Hawaiian Airlines (20.09×), and Airbnb (2.97×) over the country average.

04

Where do Hilton Hawaiian Village fans live in United States?

Hilton Hawaiian Village fans in United States are most concentrated in Hawaii (reach ~100K), California (reach ~80K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Hawaiian Village fans also like?

Beyond Hilton Hawaiian Village itself, the audience over-indexes on Hawaiian Airlines (20.09×), Airbnb (2.97×), Mortgage loans (3.25×), and QVC (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Hawaiian Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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