Rascasse Audience Intelligence

Bruce Willis Audience in United States

A data profile of the people who buy, follow and care about Bruce Willis in United States — modelled from more than twelve digital signal sources. Bruce Willis has an estimated audience of 20,121,291 people in United States.

#10among Actor Actress or TV Star in United States#41among Person in United States#107in Movies & TV

The average Bruce Willis fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Blunt, Demi Moore, Joseph Gordon-Levitt, with strongest over-indexing on Emily Blunt (16.19× the country average).

Demographically, the Bruce Willis audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruce Willis fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Emily Blunt.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruce Willis profile in United States.

Audience size
20.1M
in United States
Gender
43.4%♀
56.6% male
Age
46.1
average years
Country rank
#1638
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruce Willis fans

43.4% are female, 56.6% are male, average age 46.1.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Bruce Willis audience in United States
MetricValue
Female43.4%
Male56.6%
Average age46.1
Estimated audience size20,121,291
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Bruce Willis audience in United States
Age bracketShare%
16-196%
20-2910%
30-3921%
40-4930%
50+32%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Bruce Willis audience comes from United States.

Worldwide audience distribution share by country for Bruce Willis
CountryShare
United States28.5%
Germany7.6%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruce Willis audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruce Willis fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.21×
02Idaho~100K1.17×
03Arkansas~200K1.13×
04Arizona~400K1.11×
05Missouri~300K1.10×
06New Mexico~100K1.10×
07Kentucky~300K1.09×
08Nevada~200K1.09×
09Florida~1.5M1.08×
10Michigan~500K1.08×
11Tennessee~400K1.08×
12West Virginia~90K1.08×
13Alabama~300K1.07×
14Ohio~600K1.05×
15Indiana~400K1.05×
16South Carolina~300K1.05×
17Kansas~200K1.05×
18New Hampshire~80K1.05×
19New Jersey~500K1.04×
20Mississippi~200K1.04×
21Texas~1.5M1.03×
22Montana~50K1.03×
23Pennsylvania~600K1.02×
24North Carolina~600K1.01×
25Oregon~200K1.01×
26Iowa~200K1.01×
27Maine~70K1.01×
28Wyoming~30K1.01×
29Illinois~600K0.99×
30Alaska~40K0.99×
31Georgia~600K0.98×
32Connecticut~200K0.98×
33Nebraska~90K0.98×
34Wisconsin~300K0.97×
35Louisiana~200K0.97×
36Delaware~50K0.97×
37Rhode Island~60K0.96×
38Colorado~300K0.95×
39California~2M0.94×
40Washington~400K0.94×
41Massachusetts~300K0.92×
42Utah~200K0.92×
43South Dakota~40K0.92×
44North Dakota~40K0.92×
45Maryland~300K0.91×
46Virginia~400K0.90×
47Minnesota~200K0.90×
48New York~900K0.86×
49Hawaii~70K0.84×
50Washington, District of Columbia~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Bruce Willis, United States
0.61×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruce Willis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruce Willis audience
#·InterestCategoryAffinity×
01Jeff DanielsMovies & TV19.41×
02Rumer WillisMovies & TV19.39×
03James CromwellMovies & TV18.73×
04Emily BluntMovies & TV16.19×
05Looper (film)Movies & TV16.01×
06Joseph Gordon-LevittMovies & TV14.90×
07Jason SchwartzmanMovies & TV14.49×
08Demi MooreMovies & TV11.57×
09Sylvester StalloneMovies & TV7.97×
10Bill MurrayMovies & TV6.07×
11Chuck NorrisMovies & TV5.37×
12Social scienceBusiness & Career2.40×
13News broadcastingBusiness & Career2.31×
14Video on demandMovies & TV2.29×
15NBCMovies & TV2.28×
16CommunicationTechnology & Electronics2.12×
17Donald TrumpPolitics & Society1.81×
18Comedy moviesMovies & TV1.68×
19Current eventsArts & Culture1.66×
20United StatesTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruce Willis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruce Willis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
SpiritualityBALANCE1.32×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruce Willis audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bruce Willis have in United States?

Bruce Willis has an estimated audience of 20,121,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bruce Willis fans?

43.4% of Bruce Willis fans are female, 56.6% are male, with an average age of 46.1 years.

03

Which brands do Bruce Willis fans like most?

Bruce Willis fans show strongest brand affinity for Emily Blunt (16.19×), Demi Moore (11.57×), and Joseph Gordon-Levitt (14.9×) over the country average.

04

Where do Bruce Willis fans live in United States?

Bruce Willis fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bruce Willis fans also like?

Beyond Bruce Willis itself, the audience over-indexes on Demi Moore (11.57×), Joseph Gordon-Levitt (14.9×), Rumer Willis (19.39×), and Jeff Daniels (19.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bruce Willis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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