Bruce Willis Audience in United States

Bruce Willis logo

Bruce Willis has an estimated audience of 18,733,102 people in United States. 43.4% are female, 56.6% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Emily Blunt, Demi Moore, Joseph Gordon-Levitt, Rumer Willis, Chuck Norris.

The average Bruce Willis fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Blunt, Demi Moore, Joseph Gordon-Levitt, with strongest over-indexing on Emily Blunt (16.19× the country average). Demographically, the Bruce Willis audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bruce Willis fans

Demographic split for Bruce Willis audience in United States
MetricValue
Female43.4%
Male56.6%
Average age46.1
Estimated audience size18,733,102

Audience persona

The typical Bruce Willis fan in United States is more male, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Emily Blunt.

Top regions in United States

Top regions ranked by reach for Bruce Willis in United States
RegionReachAffinity
California1,998,7290.97×
Texas1,771,7021.1×
Florida1,401,1791.1×
New York943,1590.9×
Pennsylvania665,2551.05×
Illinois658,9741.06×
Ohio617,9431.07×
Georgia616,6251.07×
North Carolina605,1111.07×
Michigan548,0861.12×
New Jersey505,0211.06×
Virginia440,9070.97×
Arizona439,5231.15×
Tennessee412,2401.1×
Washington367,2770.98×
Indiana365,1781.07×
Missouri346,8111.15×
Massachusetts344,4030.93×
South Carolina311,3841.1×
Maryland304,3800.94×
Alabama290,0561.11×
Colorado279,8780.95×
Wisconsin268,6910.95×
Kentucky260,2681.11×
Oklahoma251,9681.21×
Louisiana238,8930.99×
Minnesota237,4560.88×
Oregon222,4641.04×
Nevada204,4101.13×
Connecticut183,0120.97×
Arkansas175,2441.14×
Mississippi155,8301.01×
Kansas155,1321.05×
Utah154,0040.92×
Iowa148,9530.97×
Idaho104,3011.11×
New Mexico101,2051.08×
West Virginia89,3371.02×
Nebraska88,2470.94×
New Hampshire73,6101×
Hawaii66,7620.83×
Maine64,7450.96×
Rhode Island55,7460.93×
Montana50,4050.97×
Delaware47,5580.92×
Alaska36,8070.92×
South Dakota35,8340.83×
Washington, District of Columbia33,7480.6×
North Dakota32,1160.83×
Wyoming25,1910.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bruce Willis audience
BrandAffinityCategory
Emily Blunt16.19×Movies & TV
Demi Moore11.57×Movies & TV
Joseph Gordon-Levitt14.9×Movies & TV
Rumer Willis19.39×Movies & TV
Chuck Norris5.37×Movies & TV
Jeff Daniels19.41×Movies & TV
Looper (film)16.01×Movies & TV
Sylvester Stallone7.97×Movies & TV
NBC2.28×Movies & TV
News broadcasting2.31×Business & Career
Communication2.12×Technology & Electronics
Current events1.66×Arts & Culture
United States1.59×Travel & Leisure
Friends1.94×Movies & TV
Superman1.56×Movies & TV
Jason Schwartzman14.49×Movies & TV
Fox News Channel1.69×Movies & TV
Social science2.4×Business & Career
James Cromwell18.73×Movies & TV
Comedy movies1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bruce Willis audience
TraitClusterScore
ExtroversionTHRILL1.35
PatriotismCONSERVATISM1.26
TraditionCONSERVATISM1.21
Social Media UsageJOY1.15
Need for SecurityCONSERVATISM1.1
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Bruce Willis
CountryShare
United States28.1%
Germany7.7%
Brazil7.1%

See Bruce Willis audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bruce Willis have in United States?

Bruce Willis has an estimated audience of 18,733,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Bruce Willis fans?

43.4% of Bruce Willis fans are female, 56.6% are male, with an average age of 46.1 years.

Which brands do Bruce Willis fans like most?

Bruce Willis fans show strongest brand affinity for Emily Blunt (16.19×), Demi Moore (11.57×), and Joseph Gordon-Levitt (14.9×) over the country average.

Where do Bruce Willis fans live in United States?

Bruce Willis fans in United States are most concentrated in California (reach 1,998,729), Texas (reach 1,771,702), and Florida (reach 1,401,179). These three regions account for the largest share of the active audience.

What other brands do Bruce Willis fans also like?

Beyond Bruce Willis itself, the audience over-indexes on Demi Moore (11.57×), Joseph Gordon-Levitt (14.9×), Rumer Willis (19.39×), and Chuck Norris (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.