Bill Murray Audience in United States

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Bill Murray has an estimated audience of 4,717,743 people in United States. 33.3% are female, 66.7% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: The Prestige (film), Kim Cattrall, Luke Wilson, Vince Vaughn, Elizabeth Banks.

The average Bill Murray fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Prestige (film), Kim Cattrall, Luke Wilson, with strongest over-indexing on The Prestige (film) (106.69× the country average). Demographically, the Bill Murray audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bill Murray fans

Demographic split for Bill Murray audience in United States
MetricValue
Female33.3%
Male66.7%
Average age42.6
Estimated audience size4,717,743

Audience persona

The typical Bill Murray fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for The Prestige (film).

Top regions in United States

Top regions ranked by reach for Bill Murray in United States
RegionReachAffinity
California475,9850.92×
Texas373,9600.92×
Florida287,0010.9×
New York252,3280.96×
Pennsylvania180,1091.13×
Illinois179,6181.14×
Ohio167,7511.15×
Michigan139,8261.13×
North Carolina138,2640.97×
Georgia125,6330.86×
New Jersey110,2870.92×
Virginia102,6030.89×
Washington101,9731.08×
Indiana96,9551.12×
Tennessee96,3561.02×
Massachusetts94,5771.02×
Missouri91,2011.2×
South Carolina87,9821.24×
Colorado84,1091.13×
Arizona83,3300.87×
Wisconsin82,0401.16×
Minnesota76,1311.13×
Maryland67,3320.83×
Kentucky65,2131.1×
Oregon60,6441.12×
Connecticut56,7511.2×
Oklahoma56,2031.07×
Alabama51,5610.78×
Louisiana50,0200.82×
Utah47,7201.13×
Iowa46,1001.19×
Kansas43,7621.18×
Nevada42,0600.92×
Arkansas37,1210.96×
Mississippi28,6950.74×
Idaho26,8651.14×
Nebraska26,4071.12×
West Virginia21,3000.97×
New Hampshire21,1461.14×
New Mexico20,8480.88×
Maine17,1841.02×
Hawaii14,9950.74×
Montana13,9191.06×
Rhode Island13,9040.93×
Delaware10,1570.78×
South Dakota10,1350.93×
Washington, District of Columbia9,9960.7×
North Dakota9,0950.94×
Vermont8,0010.97×
Alaska7,8700.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Murray audience
BrandAffinityCategory
The Prestige (film)106.69×Movies & TV
Kim Cattrall104.63×Movies & TV
Luke Wilson99.95×Movies & TV
Vince Vaughn66.65×Movies & TV
Elizabeth Banks68.3×Movies & TV
Jay Baruchel98.79×Movies & TV
Nacho Libre74.69×Movies & TV
Alison Brie49.71×Movies & TV
Jena Malone93.1×Movies & TV
Seth Green71.6×Movies & TV
Chevy Chase47.41×Movies & TV
Rachel McAdams40.67×Movies & TV
Olivia Munn50.71×Movies & TV
Danny McBride53.89×Movies & TV
Paul Rudd45.99×Movies & TV
Kat Dennings40.73×Movies & TV
Laura Vandervoort102.22×Movies & TV
Adam West76.08×Movies & TV
Isla Fisher39.98×Movies & TV
Jason Schwartzman61.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Murray audience
TraitClusterScore
Risk AppetiteTHRILL2.15
PatriotismCONSERVATISM1.44
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.26
Early Adopter MentalityPOWER1.17
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Bill Murray
CountryShare
United States41.5%
United Kingdom6.5%
Germany5.8%

See Bill Murray audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bill Murray have in United States?

Bill Murray has an estimated audience of 4,717,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill Murray fans?

33.3% of Bill Murray fans are female, 66.7% are male, with an average age of 42.6 years.

Which brands do Bill Murray fans like most?

Bill Murray fans show strongest brand affinity for The Prestige (film) (106.69×), Kim Cattrall (104.63×), and Luke Wilson (99.95×) over the country average.

Where do Bill Murray fans live in United States?

Bill Murray fans in United States are most concentrated in California (reach 475,985), Texas (reach 373,960), and Florida (reach 287,001). These three regions account for the largest share of the active audience.

What other brands do Bill Murray fans also like?

Beyond Bill Murray itself, the audience over-indexes on Kim Cattrall (104.63×), Luke Wilson (99.95×), Vince Vaughn (66.65×), and Elizabeth Banks (68.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.