Chevy Chase Audience in United States

Chevy Chase logo

Chevy Chase has an estimated audience of 5,588,122 people in United States. 39.5% are female, 60.5% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: Vince Vaughn, Kim Cattrall, Luke Wilson, Jay Baruchel, Nacho Libre.

The average Chevy Chase fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vince Vaughn, Kim Cattrall, Luke Wilson, with strongest over-indexing on Vince Vaughn (89.82× the country average). Demographically, the Chevy Chase audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Chevy Chase fans

Demographic split for Chevy Chase audience in United States
MetricValue
Female39.5%
Male60.5%
Average age44.7
Estimated audience size5,588,122

Audience persona

The typical Chevy Chase fan in United States is more male, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Vince Vaughn.

Top regions in United States

Top regions ranked by reach for Chevy Chase in United States
RegionReachAffinity
California534,3520.87×
Texas408,1860.85×
New York321,8291.03×
Florida318,5260.84×
Illinois221,6221.19×
Pennsylvania218,9881.16×
Ohio201,0231.17×
North Carolina157,2050.93×
Michigan154,5311.06×
Georgia149,7610.87×
Virginia143,9541.06×
New Jersey133,5430.94×
Maryland132,4341.38×
Tennessee118,7741.06×
Massachusetts117,7361.07×
Washington117,2151.05×
Indiana112,9291.11×
Missouri105,6841.17×
Colorado95,5601.08×
Kentucky91,7491.31×
Wisconsin88,6411.05×
Arizona88,6070.78×
Minnesota88,0091.1×
South Carolina73,9040.88×
Oregon69,5171.09×
Oklahoma62,3001×
Alabama60,3440.77×
Connecticut59,9281.07×
Louisiana58,7120.81×
Iowa54,6481.19×
Utah50,0431×
Kansas44,4511.01×
Nevada42,5900.79×
Arkansas42,3170.92×
Mississippi33,6700.73×
Washington, District of Columbia31,7701.89×
Nebraska29,0931.04×
Idaho27,7920.99×
West Virginia26,1211×
New Hampshire23,5351.07×
New Mexico22,7200.81×
Maine20,2061.01×
Rhode Island17,5070.98×
Montana16,4001.06×
Hawaii14,1760.59×
Delaware12,8060.83×
South Dakota11,3850.88×
North Dakota10,6220.93×
Vermont10,4981.07×
Alaska7,2390.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevy Chase audience
BrandAffinityCategory
Vince Vaughn89.82×Movies & TV
Kim Cattrall119.33×Movies & TV
Luke Wilson113.91×Movies & TV
Jay Baruchel112.74×Movies & TV
Nacho Libre84.11×Movies & TV
Alison Brie56.29×Movies & TV
Danny McBride60.74×Movies & TV
Isla Fisher44.67×Movies & TV
Chris O'Dowd105.72×Movies & TV
Bill Murray36.25×Movies & TV
Ben Stiller33.28×Movies & TV
Bill Hader42.58×Movies & TV
Chris Farley39.4×Movies & TV
Dan Aykroyd40.37×Movies & TV
Lauren Lapkus65.57×Movies & TV
Nick Swardson53.67×Movies & TV
Christina Applegate25.82×Movies & TV
Seth Green39.3×Movies & TV
Ted (film)34.03×Movies & TV
Josh Brolin26.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevy Chase audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Risk AppetiteTHRILL1.69
IndividualismJOY1.15
Convenience OrientationPREMIUM1.15
Early Adopter MentalityPOWER1.12
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Chevy Chase
CountryShare
United States60.6%
United Kingdom7.8%
Canada5.7%

See Chevy Chase audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Chevy Chase have in United States?

Chevy Chase has an estimated audience of 5,588,122 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevy Chase fans?

39.5% of Chevy Chase fans are female, 60.5% are male, with an average age of 44.7 years.

Which brands do Chevy Chase fans like most?

Chevy Chase fans show strongest brand affinity for Vince Vaughn (89.82×), Kim Cattrall (119.33×), and Luke Wilson (113.91×) over the country average.

Where do Chevy Chase fans live in United States?

Chevy Chase fans in United States are most concentrated in California (reach 534,352), Texas (reach 408,186), and New York (reach 321,829). These three regions account for the largest share of the active audience.

What other brands do Chevy Chase fans also like?

Beyond Chevy Chase itself, the audience over-indexes on Kim Cattrall (119.33×), Luke Wilson (113.91×), Jay Baruchel (112.74×), and Nacho Libre (84.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevy Chase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.